Case Study

Topic: PG&E and wildfire. All together should have 2 pages

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WRITE Stakeholder Analysis

WRITE Stakeholder Analysis: Guiding Questions

Who are the main stakeholders in this case?

Are they Internal/External stakeholders?

Are they Market/Non-market stakeholders?

What is their Interest in the context of this case?

What is their source of Power? What is their Relevance to this case?

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WRITE Ethical Dilemma & facts

WRITE Ethical Dilemma & facts: Guiding Questions

This is a fact-based section that elaborates on your intro from week 1; it should focus on the specific details of the company’s actions including when it occurred and who was involved. It should be heavily inclusive of news sources. There should be an explicit sentence(s) calling out exactly what the ethical dilemma is.

Example: According to _________ ethics, this action is unethical because _______________. However, according to ________ framework, there is an argument to be made that ___________ could be justified because __________________.

Also Include:

What are the relevant facts about the case or scandal? Did this happen in the past or is it ongoing?

Who are the main people responsible for this action(s)?

Why is it unethical? What ethical frameworks are you basing your analysis on? (i.e. Utilitarian, Rights, Justice, Virtues)

Did the company publicly acknowledge the dilemma?

Did the company proactively address the dilemma or only respond to litigation or media outcry?

Were the executives or employees involved in the dilemma terminated?

Did the company implement any new programs or hotlines to prevent the dilemma from occurring again in the future?

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WRITE Community Engagement Analysis

WRITE Community Engagement Analysis: Guiding Questions

Does this company have an existing Corporate Social Responsibility department? What does its website/social media say about the way it does business?

Does this company have a public statement on its ethical code of conduct (or other statement of its values)? What does it say?

Does this dilemma violate the code of conduct? If so, how?

Who is the company’s community? Where is it?

What implications does the company’s actions have on society? On the environment?

How does this company typically engage with its community? Does it have any notable philanthropic campaigns or causes it supports?

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WRITE Public Policy Analysis

WRITE Public Policy Analysis: Guiding Questions

Which government agency is responsible for overseeing or regulating the company's industry?

Who are the relevant people in charge of that agency (i.e. EPA Administrator, SEC Chairperson, Department of Justice Secretary, etc)?

Did the company violate local or state (or federal) laws? Were they caught? What is the punishment (fines, formal charges, imprisonment, etc)?

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WRITE Political Involvement Analysis

WRITE Political Involvement Analysis: Guiding Questions

Does the company engage in lobbying? If so, how much and to which causes and organizations?

Are there any notable staff at the company that previously worked for the regulatory body that oversees the industry (or that previously worked at the company but is now the regulator?)

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WRITE Board Recommendations Analysis

WRITE Board Recommendations Analysis: Guiding Questions

Who is on the company’s Board (names, titles, role)?

Who are the major shareholders (people, companies, employees)?

What evidence-based solutions or recommendations would you suggest to the Board to address this ethical dilemma? Why?