Case study

Weight Watchers is now

WW Weight Watchers Questions for the students:

1. Identify three forces in the general environment that are changing and discuss how those changes affect WW. (1.5 points)

2. Identify three forces in the industry environment that are changing and discuss how those changes affect WW. (1.5 points)

3. Identify WW’s current business level (generic) strategy. How has their strategy been evolving? Do you believe the direction WW is going with its strategy is beneficial? Why or why not? (5 points)

4. What are the key resources and capabilities that support that strategy? What resources, if any, does WW need to enhance to succeed with their generic strategy? (2 points)

The answers should be based on facts either given in the case or that were known at the time that case is based. You can make reasonable assumptions if something is not specifically stated but do not base conclusions on any other information that is apparent with hindsight. Use double-spaced, 1” margins, Times New Roman, 12-point font with a maximum of 3 pages.

The concept about general environment

1. general environment