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Case Study: Changing Consumer Information

Consumer protection is strongly regulated in business through the consumer protection agency and other government regulations. In healthcare, government regulations also serve multiple purposes with regard to consumers (or patients) in protecting their interest or as a means of educating the public.  At one point, everyone may have difficulty making health care decisions or may not know when to seek care.  Practice-based, holistic, and experimental medicine is made available to patients, however, even scientific data may fall short to prove what decisions may be best for you or your family. Providers may offer incentives, recommendations, referrals, or other information to assist with those decisions, nonetheless the burden falls on the patient. What may be best for one may not be best for another. Consumers as patients also tend to ignore good and bad advice when unable to distinguish between the two. This activity will explore consumer inexperience (aka. ignorance), and how market outcomes using data can assist in the decisions consumers will ultimately need to make at some point in their lifetime.

Begin by reading Case Study 17.3 [PDF file, 306KB] in your Lee textbook.

Then, compose a two-page case study report following APA format, which includes a title and reference page.  You must cite and reference the Lee textbook locate and include at least two additional scholarly resources from the readings or from your own research in the Excelsior Library.  

In your case study composition, include evidence on how one can be influenced by market outcomes and encompass the answers to the following questions into your paper in a narrative format (Q & A format is not acceptable):

• What evidence can you find that report cards have improved quality?

• By what mechanisms could report cards improve reported market outcomes?

• Does the scarcity of scientific evidence on effectiveness of report cards matter?

• Could publication of performance data be advantageous to hospitals or physicians?

• How do report cards address information asymmetries?

• Would reducing information asymmetries guarantee better markets?

• Does it matter whether governments or private organizations produce report cards?

• Why are a few patient switches enough to influence market outcomes?

Case study Rubric:

Objective/Criteria

Performance Indicators

Excellent (20 points)

Very Good (17 points)

Satisfactory (15 points)

Minimally Responsive (11 point)

Un-acceptable (0 points)

1) Summarizes the context and content of case (Introduction)

Provides a very thorough, clear and concise summary of the case context and content.

Provides a clear and concise summary of the case context and content.

Provides a clear but less than concise summary, including some extraneous information.

Provides a somewhat muddled, unclear and rambling summary of the case.

No summary at all.

2) Identifies and describes the major problems of the case (Case Description)

Identifies and thoroughly describes multiple problems in the case; indicates relevant importance among the issues and explains why.

Identifies and clearly describes most of the major problems in the case with adequate discussion of the relevant importance of the issues.

Identifies one or more key problems of the case. Provides only a superficial discussion of the problems with no discussion of relevant importance.

Attempts to discuss issues, but fails to recognize any of the key problems of the case.

No description at all.

3) Provides an analysis of the case (Discussion and Evaluation)

Thorough analysis that addresses all questions in the case study.

Satisfactory analysis addresses all questions in the case study.

Adequate analysis of questions, may not address all questions adequately.

Fails to provide any meaningful analysis of the case OR Analysis includes does not answer all questions in the case study.

No discussion of analysis at all

4) Sums up the main points of the case study.

Provides a very thorough, clear and concise conclusion of the salient points of the case context and content.

Provides a clear and concise conclusion of the case context and content.

Provides a clear but less than concise conclusion, including some extraneous information.

Provides a somewhat muddled, unclear and rambling conclusion of the case.

No conclusion at all

5) Grammar, mechanics, and APA style for references and citations

Consistently contains accurate and proper grammatical conventions, spelling, and punctuation. Clearly and consistently uses proper APA formatting for citations and references Paper flows logically to convey ideas and is well-organized

Contains accurate and proper grammatical conventions, spelling, and punctuation most of the time; errors do not interfere with paper’s meaning. Consistently uses APA formatting for citations and references. Paper flows logically to convey ideas; is fairly well-organized.

Contains frequent errors in grammatical conventions, spelling, and punctuation that interfere with reading the paper. Inconsistently uses APA formatting for citations and references. Paper is not always logical in its organization; flow is occasionally awkward and distracting to reader.

Contains numerous errors in grammatical conventions, spelling, and punctuation that substantially interfere with reading the paper. Consistently fails to use APA formatting correctly for citations and references. Paper lacks logic in its organization; phrases and sentences are consistently awkward and writing is choppy.

No response