Case Study

GM Cruise Self-Driving Car (Video length ~6.4 minutes)

https://www.youtube.com/watch?v=RF6EUEsTctc

Research and develop 2-3 pages while examine and recommend future of self-driving cars. Use the case of GM Cruise Self-Driving Car (see the youtube link) coupled with responding to the following questions:

1. How do you compare GM Cruise self-driving car market entry strategy with its rivals with the similar product (e.g., Zoox Robo Taxi, Waymo, BMA and Tesla self-driving cars)?

2. Examine and recommend whether GM Cruise should become the provider/supplier of the self-deriving car to Uber or should compete with in the ride hailing Platform.

3. Examine and comment on the future of self-driving cars technology adaptation by today’s Cultures and Societies.

Research and provide a minimum of 5 to 6 references using APA (6th ed.) rules and formatting.

From the Desk of Dr. Kambiz (Kami) Moghaddam