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0 Yes 19 Very Unlikely Yes Country&Western No Yes Classifieds No 3-4 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1990 Some High School Married 4 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 26
1 Yes 280 Somewhat Likely 34 Yes Talk/News Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer 1962 Bachelor's Degree Other (Divorced, Widow, etc.) 2 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 No 54
2 Yes 110 Somewhat Unlikely 21 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1983 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 33
3 Yes 8 Somewhat Unlikely No No Yes Classifieds No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer 1945 Some High School Married 2 A (1 & 2) $15,000 to $24,999 Female No 20 No 71
4 Yes 295 Very Likely 43 Yes Easy Listening Yes 10:00 pm News Yes Editorial Yes 3-4 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer 1966 Bachelor's Degree Other (Divorced, Widow, etc.) 1 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 50
5 Yes 85 Neither Likely Nor Unlikely 27 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1980 Master's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 36
6 Yes 110 Neither Likely Nor Unlikely 21 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 5-7 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1983 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 33
7 Yes 15 Very Unlikely Yes Country&Western No No Classifieds No 3-4 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer 1988 High School Graduate Married 4 D (10, 11, & 12) $15,000 to $24,999 Male No 20 No 28
8 Yes 14 Very Unlikely Yes Country&Western Yes 7:00 am News Yes Local No Never Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1990 Associate Degree Married 2 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 26
9 Yes 155 Neither Likely Nor Unlikely 25 Yes Talk/News Yes 10:00 pm News Yes Local No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1974 Master's Degree Single 7 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 42
10 Yes 115 Somewhat Unlikely 20 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1974 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 42
11 Yes 120 Neither Likely Nor Unlikely 23 Yes Rock Yes 10:00 pm News Yes Local Yes 1-2 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1977 Bachelor's Degree Single 3 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 39
12 Yes 145 Neither Likely Nor Unlikely 23 Yes Talk/News Yes 10:00 pm News No No 3-4 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1972 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 44
13 Yes 17 Very Unlikely Yes Country&Western No Yes Classifieds No Never Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1988 Some High School Single 1 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 28
14 Yes 245 Very Likely 40 Yes Talk/News Yes 10:00 pm News Yes Editorial Yes 5-7 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1964 Bachelor's Degree Single 1 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 Yes 52
15 Yes 135 Neither Likely Nor Unlikely 23 Yes Talk/News Yes 10:00 pm News Yes Local No 1-2 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1971 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 45
16 Yes 105 Neither Likely Nor Unlikely 22 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1982 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 34
17 Yes 14 Neither Likely Nor Unlikely Yes Country&Western No Yes Classifieds No 3-4 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1986 Less than High School Other (Divorced, Widow, etc.) 1 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 30
18 Yes 150 Neither Likely Nor Unlikely 24 Yes Talk/News Yes 10:00 pm News Yes Local Yes Never Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 40
19 Yes 12 Very Unlikely Yes Country&Western Yes 7:00 am News Yes Classifieds No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1950 Some High School Single 1 A (1 & 2) <$15,000 Female No 7.5 No 66
20 Yes 285 Very Likely 38 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1961 Master's Degree Married 4 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 Yes 55
21 Yes 140 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Local Yes Never Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1973 Bachelor's Degree Other (Divorced, Widow, etc.) 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 43
22 Yes 160 Neither Likely Nor Unlikely 25 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment No Never Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1975 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 41
23 Yes 300 Somewhat Likely 37 Yes Easy Listening Yes 6:00 pm News Yes Business Yes 3-4 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1962 Master's Degree Single 1 B (3, 4, & 5) $150,000+ Male Yes 175 No 54
24 Yes 135 Neither Likely Nor Unlikely 25 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1969 Bachelor's Degree Other (Divorced, Widow, etc.) 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 47
25 Yes 145 Neither Likely Nor Unlikely 22 Yes Rock Yes 10:00 pm News Yes Local Yes More than 7 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1977 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 39
26 Yes 225 Very Likely 45 Yes Talk/News Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1958 Master's Degree Other (Divorced, Widow, etc.) 3 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 58
27 Yes 150 Somewhat Unlikely 22 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1973 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 43
28 Yes 8 Very Unlikely Yes Country&Western No Yes Classifieds No More than 7 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer 1951 High School Graduate Single 1 A (1 & 2) $15,000 to $24,999 Female No 20 No 65
29 Yes 235 Somewhat Likely 33 Yes Rock Yes 6:00 pm News Yes Editorial Yes 5-7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1968 Bachelor's Degree Married 4 B (3, 4, & 5) $150,000+ Female Yes 175 No 48
30 Yes 6 Very Unlikely No No Yes Classifieds No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1950 High School Graduate Married 4 A (1 & 2) $15,000 to $24,999 Female No 20 No 66
31 Yes 125 Somewhat Unlikely 20 No Yes 6:00 pm News Yes Life, Health & Entertainment Yes 3-4 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1971 Master's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 45
32 Yes 350 Very Likely 55 No Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Not Prefer 1967 Doctorate Degree Married 2 B (3, 4, & 5) $150,000+ Female Yes 175 Yes 49
33 Yes 140 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1974 Bachelor's Degree Married 2 B (3, 4, & 5) $50,000 to $74,999 Female No 62.5 No 42
34 Yes 125 Somewhat Unlikely 25 Yes Rock Yes 10:00 pm News Yes Local No 5-7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1974 Bachelor's Degree Other (Divorced, Widow, etc.) 2 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 42
35 Yes 225 Somewhat Likely 34 Yes Country&Western Yes 10:00 pm News No Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1966 Master's Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 No 50
36 Yes 11 Very Unlikely Yes Country&Western No Yes Classifieds No Never Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1979 Some College (No Degree) Married 3 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 37
37 Yes 165 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local Yes 1-2 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1977 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 39
38 Yes 130 Neither Likely Nor Unlikely 20 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 1-2 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1982 Bachelor's Degree Married 6 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 34
39 Yes 215 Neither Likely Nor Unlikely 31 Yes Country&Western Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer 1967 Bachelor's Degree Other (Divorced, Widow, etc.) 3 B (3, 4, & 5) $150,000+ Male No 175 No 49
40 Yes 110 Neither Likely Nor Unlikely 23 Yes Talk/News Yes 10:00 pm News Yes Local No 3-4 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1975 Bachelor's Degree Other (Divorced, Widow, etc.) 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 41
41 Yes 170 Neither Likely Nor Unlikely 28 Yes Talk/News Yes 7:00 am News Yes Editorial No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1970 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 46
42 Yes 220 Somewhat Likely 31 Yes Rock Yes 6:00 pm News No Yes 3-4 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer 1967 Master's Degree Married 3 B (3, 4, & 5) $150,000+ Female Yes 175 No 49
43 Yes 145 Neither Likely Nor Unlikely 25 Yes Rock Yes 10:00 pm News Yes Local Yes Never Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1978 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 38
44 Yes 20 Neither Likely Nor Unlikely Yes Country&Western No Yes Classifieds No 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1985 High School Graduate Married 2 D (10, 11, & 12) <$15,000 Male No 7.5 No 31
45 Yes 75 Somewhat Unlikely 17 Yes Rock Yes 7:00 am News Yes Classifieds No 1-2 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1984 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 32
46 Yes 270 Very Likely 35 Yes Talk/News Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer 1964 Bachelor's Degree Married 5 B (3, 4, & 5) $150,000+ Female Yes 175 Yes 52
47 Yes 150 Neither Likely Nor Unlikely 24 Yes Talk/News Yes 10:00 pm News Yes Local Yes 1-2 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 40
48 Yes 80 Somewhat Unlikely 18 Yes Talk/News Yes 10:00 pm News Yes Editorial Yes 5-7 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1983 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 33
49 Yes 110 Somewhat Unlikely 21 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1983 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 33
50 Yes 250 Somewhat Likely 40 No Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1963 Master's Degree Single 2 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 No 53
51 Yes 120 Somewhat Unlikely 19 Yes Rock Yes 10:00 pm News Yes Local Yes 3-4 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1973 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 43
52 Yes 15 Very Unlikely Yes Country&Western No No No More than 7 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer 1988 High School Graduate Single 1 D (10, 11, & 12) $15,000 to $24,999 Male No 20 No 28
53 Yes 245 Neither Likely Nor Unlikely 30 Yes Country&Western Yes 10:00 pm News Yes Editorial Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1963 Bachelor's Degree Married 2 B (3, 4, & 5) $150,000+ Female No 175 No 53
54 Yes 265 Somewhat Likely 40 Yes Talk/News Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer 1963 Master's Degree Married 5 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 No 53
55 Yes 85 Somewhat Unlikely 19 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment Yes 1-2 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1978 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 38
56 Yes 13 Very Unlikely Yes Country&Western No Yes Classifieds No Never Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1980 Associate Degree Single 1 D (10, 11, & 12) <$15,000 Male No 7.5 No 36
57 Yes 13 Very Unlikely Yes Country&Western No Yes Classifieds No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer 1943 Less than High School Married 3 A (1 & 2) $15,000 to $24,999 Male No 20 No 73
58 Yes 340 Somewhat Likely 35 Yes Talk/News Yes 6:00 pm News Yes Business Yes Never Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1965 Bachelor's Degree Single 1 B (3, 4, & 5) $150,000+ Female Yes 175 No 51
59 Yes 90 Somewhat Unlikely 18 Yes Rock Yes 10:00 pm News Yes Local Yes 5-7 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer 1979 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 37
60 Yes 14 Very Unlikely Yes Country&Western No Yes Editorial No 3-4 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer 1953 Associate Degree Married 5 A (1 & 2) $15,000 to $24,999 Male No 20 No 63
61 Yes 13 Very Unlikely Yes Country&Western No Yes Business No Never Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1983 Some College (No Degree) Other (Divorced, Widow, etc.) 1 D (10, 11, & 12) $15,000 to $24,999 Male No 20 No 33
62 Yes 140 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News No Yes Never Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1974 Master's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 42
63 Yes 135 Neither Likely Nor Unlikely 25 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1969 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 47
64 Yes 135 Neither Likely Nor Unlikely 25 Yes Rock Yes 10:00 pm News Yes Local No 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1979 Bachelor's Degree Married 2 B (3, 4, & 5) $25,000 to $49,999 Female No 37.5 No 37
65 Yes 125 Somewhat Unlikely 20 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment Yes More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1971 Master's Degree Single 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 45
66 Yes 95 Somewhat Unlikely 19 Yes Rock Yes 7:00 am News Yes Life, Health & Entertainment No 5-7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1981 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 35
67 Yes 200 Somewhat Unlikely 25 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes 3-4 times per month Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer 1959 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Female No 175 No 57
68 Yes 145 Neither Likely Nor Unlikely 26 Yes Talk/News Yes 7:00 am News No Yes 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1981 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 35
69 Yes 85 Somewhat Unlikely 23 Yes Rock Yes 7:00 am News Yes Local No 3-4 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1982 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 34
70 Yes 95 Neither Likely Nor Unlikely 18 Yes Rock Yes 10:00 pm News Yes Local No 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Prefer 1978 Bachelor's Degree Married 6 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 38
71 Yes 110 Somewhat Unlikely 21 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1983 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 33
72 Yes 160 Somewhat Likely 28 Yes Talk/News Yes 10:00 pm News Yes Local Yes 5-7 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1981 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $75,000 to $99,999 Male Yes 87.5 No 35
73 Yes 210 Neither Likely Nor Unlikely 32 Yes Country&Western Yes 6:00 pm News Yes Business Yes 1-2 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer 1965 Bachelor's Degree Married 2 B (3, 4, & 5) $150,000+ Female No 175 No 51
74 Yes 110 Neither Likely Nor Unlikely 21 Yes Talk/News Yes 6:00 pm News Yes Local No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1980 Master's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 36
75 Yes 75 Somewhat Unlikely 17 Yes Rock Yes 10:00 pm News Yes Local No 5-7 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1984 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 32
76 Yes 145 Neither Likely Nor Unlikely 26 Yes Easy Listening Yes 10:00 pm News Yes Life, Health & Entertainment Yes More than 7 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer 1973 Master's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 43
77 Yes 275 Very Likely 40 Yes Easy Listening Yes 6:00 pm News Yes Business Yes 3-4 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1965 Bachelor's Degree Married 4 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 Yes 51
78 Yes 150 Neither Likely Nor Unlikely 26 Yes Easy Listening Yes 10:00 pm News Yes Local No Never Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1973 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 43
79 Yes 290 Very Likely 39 Yes Talk/News Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1964 Bachelor's Degree Single 2 C (6, 7, 8, & 9) $150,000+ Female Yes 175 Yes 52
80 Yes 95 Somewhat Unlikely 19 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1981 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 35
81 Yes 160 Somewhat Likely 27 Yes Talk/News Yes 6:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Male Yes 62.5 No 40
82 Yes 155 Neither Likely Nor Unlikely 26 Yes Easy Listening Yes 7:00 am News No No 1-2 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer 1981 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 35
83 Yes 120 Neither Likely Nor Unlikely 23 Yes Rock Yes 10:00 pm News Yes Local Yes 1-2 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1977 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 39
84 Yes 90 Somewhat Unlikely 17 Yes Talk/News Yes 10:00 pm News No Yes Never Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1981 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 35
85 Yes 100 Neither Likely Nor Unlikely 21 Yes Rock Yes 10:00 pm News Yes Local No Never Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer 1982 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 34
86 Yes 370 Very Likely 53 Yes Easy Listening Yes 10:00 pm News No No 5-7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer 1968 Master's Degree Other (Divorced, Widow, etc.) 1 C (6, 7, 8, & 9) $150,000+ Female Yes 175 Yes 48
87 Yes 14 Very Unlikely Yes Country&Western Yes 7:00 am News Yes Classifieds No 3-4 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1984 Some High School Married 4 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 32
88 Yes 145 Neither Likely Nor Unlikely 25 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer 1982 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 34
89 Yes 95 Somewhat Unlikely 19 Yes Rock Yes 10:00 pm News Yes Local Yes 5-7 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1974 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 42
90 Yes 160 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1973 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 43
91 Yes 105 Neither Likely Nor Unlikely 21 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer 1981 Master's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 35
92 Yes 160 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Local Yes More than 7 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1978 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 38
93 Yes 85 Neither Likely Nor Unlikely 27 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1980 Master's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 36
94 Yes 255 Very Likely 35 Yes Talk/News Yes 10:00 pm News Yes Editorial Yes 5-7 times per month Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1966 Master's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 50
95 Yes 165 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local Yes Never Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1977 Bachelor's Degree Single 3 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 39
96 Yes 165 Neither Likely Nor Unlikely 27 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 40
97 Yes 235 Very Likely 38 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer 1959 Bachelor's Degree Single 1 B (3, 4, & 5) $75,000 to $99,999 Male Yes 87.5 Yes 57
98 Yes 150 Neither Likely Nor Unlikely 28 Yes Rock Yes 10:00 pm News Yes Local No Never Very Strongly Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1975 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 41
99 Yes 220 Somewhat Likely 28 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes 5-7 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1960 Bachelor's Degree Single 1 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 No 56
100 Yes 19 Very Unlikely Yes Country&Western Yes 7:00 am News Yes Classifieds No Never Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1980 Associate Degree Other (Divorced, Widow, etc.) 3 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 36
101 Yes 450 Very Likely 60 Yes Talk/News Yes 6:00 pm News Yes Business Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1961 Doctorate Degree Other (Divorced, Widow, etc.) 2 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 55
102 Yes 230 Very Likely 48 Yes Easy Listening Yes 6:00 pm News Yes Classifieds Yes 5-7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1963 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $100,000 to $149,999 Female Yes 125 Yes 53
103 Yes 120 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1979 Master's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 37
104 Yes 130 Somewhat Unlikely 20 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1982 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 34
105 Yes 120 Neither Likely Nor Unlikely 23 Yes Rock Yes 10:00 pm News Yes Local Yes 5-7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1977 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 39
106 Yes 16 Very Unlikely Yes Country&Western Yes 7:00 am News Yes Classifieds No Never Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer 1985 Some College (No Degree) Single 1 D (10, 11, & 12) $15,000 to $24,999 Male No 20 No 31
107 Yes 90 Somewhat Unlikely 18 Yes Rock Yes 10:00 pm News Yes Local Yes More than 7 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer 1979 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 37
108 Yes 225 Very Likely 42 Yes Talk/News Yes 6:00 pm News Yes Life, Health & Entertainment Yes 5-7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1962 Bachelor's Degree Other (Divorced, Widow, etc.) 1 C (6, 7, 8, & 9) $150,000+ Female Yes 175 Yes 54
109 Yes 105 Neither Likely Nor Unlikely 22 Yes Talk/News Yes 10:00 pm News Yes Local Yes More than 7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1984 Master's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 32
110 Yes 13 Very Unlikely Yes Country&Western Yes 6:00 pm News Yes Classifieds No Never Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1980 Associate Degree Married 2 D (10, 11, & 12) <$15,000 Male No 7.5 No 36
111 Yes 19 Very Unlikely Yes Country&Western No Yes Classifieds No Never Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1990 Some High School Single 4 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 26
112 Yes 75 Neither Likely Nor Unlikely 20 Yes Talk/News Yes 10:00 pm News Yes Local Yes Never Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1983 Master's Degree Other (Divorced, Widow, etc.) 1 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 33
113 Yes 10 Very Unlikely Yes Country&Western No Yes Classifieds No 5-7 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1989 Some College (No Degree) Single 1 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 27
114 Yes 145 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Neither Prefer Nor Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1975 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 41
115 Yes 200 Somewhat Likely 33 Yes Rock Yes 6:00 pm News Yes Business Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer 1967 Bachelor's Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 No 49
116 Yes 275 Very Likely 39 Yes Talk/News Yes 6:00 pm News Yes Business Yes 5-7 times per month Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1965 Bachelor's Degree Married 2 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 Yes 51
117 Yes 110 Neither Likely Nor Unlikely 21 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1983 Bachelor's Degree Married 6 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 33
118 Yes 215 Very Likely 36 Yes Talk/News Yes 6:00 pm News Yes Life, Health & Entertainment Yes 5-7 times per month Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1958 Master's Degree Single 1 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 58
119 Yes 10 Somewhat Unlikely Yes Country&Western No Yes Classifieds No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1989 Some College (No Degree) Married 2 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 27
120 Yes 225 Somewhat Likely 32 Yes Easy Listening Yes 10:00 pm News Yes Business Yes 5-7 times per month Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1960 Bachelor's Degree Single 1 B (3, 4, & 5) $150,000+ Male Yes 175 No 56
121 Yes 260 Somewhat Unlikely 36 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1960 Master's Degree Married 2 B (3, 4, & 5) $150,000+ Female No 175 No 56
122 Yes 265 Very Likely 36 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer 1967 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $150,000+ Female Yes 175 Yes 49
123 Yes 90 Somewhat Unlikely 18 Yes Rock Yes 10:00 pm News Yes Local Yes 1-2 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer 1979 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 37
124 Yes 245 Neither Likely Nor Unlikely 32 Yes Rock Yes 6:00 pm News Yes Business Yes More than 7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer 1968 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Female No 175 No 48
125 Yes 220 Somewhat Unlikely 26 Yes Rock Yes 10:00 pm News Yes Editorial Yes 5-7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer 1966 Master's Degree Married 2 B (3, 4, & 5) $100,000 to $149,999 Male No 125 No 50
126 Yes 115 Neither Likely Nor Unlikely 22 Yes Talk/News Yes 10:00 pm News Yes Local No 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer 1983 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 33
127 Yes 110 Neither Likely Nor Unlikely 21 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1983 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 33
128 Yes 260 Very Likely 55 Yes Talk/News Yes 6:00 pm News Yes Local Yes More than 7 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer 1966 Bachelor's Degree Married 3 B (3, 4, & 5) $75,000 to $99,999 Female Yes 87.5 Yes 50
129 Yes 95 Somewhat Unlikely 19 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1981 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 35
130 Yes 135 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Local Yes More than 7 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1983 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 33
131 Yes 300 Somewhat Likely 35 Yes Talk/News Yes 10:00 pm News Yes Life, Health & Entertainment Yes More than 7 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1973 Master's Degree Married 2 B (3, 4, & 5) $150,000+ Female Yes 175 No 43
132 Yes 165 Neither Likely Nor Unlikely 27 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 5-7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 40
133 Yes 160 Somewhat Likely 27 Yes Talk/News Yes 6:00 pm News Yes Life, Health & Entertainment No Never Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male Yes 62.5 No 40
134 Yes 160 Neither Likely Nor Unlikely 25 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment No 5-7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1975 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 41
135 Yes 290 Somewhat Likely 34 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1960 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 No 56
136 Yes 125 Neither Likely Nor Unlikely 20 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment Yes 1-2 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1971 Master's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 45
137 Yes 280 Very Likely 47 Yes Easy Listening Yes 10:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1966 Master's Degree Single 1 B (3, 4, & 5) $75,000 to $99,999 Male Yes 87.5 Yes 50
138 Yes 85 Neither Likely Nor Unlikely 27 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No Never Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1980 Master's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 36
139 Yes 90 Neither Likely Nor Unlikely 23 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment No Never Somewhat Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1982 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 34
140 Yes 130 Neither Likely Nor Unlikely 22 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1980 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 36
141 Yes 145 Somewhat Unlikely 29 Yes Talk/News Yes 10:00 pm News Yes Local No 5-7 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1980 Doctorate Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 36
142 Yes 150 Neither Likely Nor Unlikely 28 Yes Easy Listening Yes 10:00 pm News Yes Editorial No 1-2 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1975 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 41
143 Yes 230 Neither Likely Nor Unlikely 31 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer 1962 Bachelor's Degree Married 4 B (3, 4, & 5) $150,000+ Male No 175 No 54
144 Yes 250 Somewhat Likely 32 Yes Rock Yes 6:00 pm News Yes Editorial Yes 3-4 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer 1963 Bachelor's Degree Married 5 B (3, 4, & 5) $150,000+ Female Yes 175 No 53
145 Yes 250 Somewhat Likely 34 Yes Easy Listening Yes 6:00 pm News Yes Business No More than 7 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1967 Bachelor's Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 No 49
146 Yes 360 Very Likely 48 Yes Easy Listening Yes 6:00 pm News Yes Business Yes 3-4 times per month Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1967 Master's Degree Married 3 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 Yes 49
147 Yes 150 Neither Likely Nor Unlikely 26 Yes Easy Listening Yes 10:00 pm News Yes Local No Never Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1975 Master's Degree Married 6 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 41
148 Yes 14 Very Unlikely Yes Country&Western No Yes Classifieds No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1986 Less than High School Married 4 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 30
149 Yes 225 Very Likely 33 Yes Country&Western Yes 6:00 pm News Yes Editorial Yes 3-4 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1963 Bachelor's Degree Single 1 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 Yes 53
150 Yes 11 Very Unlikely Yes Country&Western No Yes Classifieds No 1-2 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer 1950 Some High School Married 4 A (1 & 2) <$15,000 Female No 7.5 No 66
151 Yes 360 Very Likely 45 Yes Easy Listening Yes 10:00 pm News Yes Editorial No 5-7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1967 Bachelor's Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 49
152 Yes 135 Neither Likely Nor Unlikely 25 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No Never Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1969 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 47
153 Yes 13 Very Unlikely Yes Country&Western No Yes Business No Never Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1983 Some College (No Degree) Other (Divorced, Widow, etc.) 2 D (10, 11, & 12) $15,000 to $24,999 Male No 20 No 33
154 Yes 210 Very Likely 43 Yes Easy Listening Yes 6:00 pm News No Yes 3-4 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1961 Associate Degree Single 1 C (6, 7, 8, & 9) $100,000 to $149,999 Female Yes 125 Yes 55
155 Yes 245 Very Likely 40 Yes Talk/News Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer 1965 Bachelor's Degree Married 3 B (3, 4, & 5) $75,000 to $99,999 Female Yes 87.5 Yes 51
156 Yes 150 Neither Likely Nor Unlikely 28 Yes Rock Yes 10:00 pm News No No 1-2 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1975 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 41
157 Yes 95 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1980 Bachelor's Degree Other (Divorced, Widow, etc.) 4 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 36
158 Yes 300 Somewhat Likely 37 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1962 Master's Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 No 54
159 Yes 120 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News No Yes More than 7 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1980 Bachelor's Degree Married 4 B (3, 4, & 5) $25,000 to $49,999 Female No 37.5 No 36
160 Yes 105 Somewhat Unlikely 19 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1980 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 36
161 Yes 100 Somewhat Unlikely 24 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1972 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 44
162 Yes 80 Neither Likely Nor Unlikely 27 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment Yes More than 7 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1972 Master's Degree Other (Divorced, Widow, etc.) 4 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 44
163 Yes 230 Very Likely 37 Yes Easy Listening Yes 6:00 pm News Yes Business No 5-7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1964 Bachelor's Degree Single 1 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 Yes 52
164 Yes 105 Neither Likely Nor Unlikely 22 Yes Talk/News Yes 10:00 pm News Yes Local Yes 3-4 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1984 Master's Degree Married 4 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 32
165 Yes 135 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1977 Associate Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 39
166 Yes 125 Somewhat Unlikely 22 Yes Talk/News Yes 10:00 pm News Yes Editorial No More than 7 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1972 Master's Degree Other (Divorced, Widow, etc.) 2 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 44
167 Yes 260 Somewhat Likely 32 Yes Talk/News Yes 10:00 pm News Yes Business Yes 1-2 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1970 Bachelor's Degree Married 3 B (3, 4, & 5) $75,000 to $99,999 Female Yes 87.5 No 46
168 Yes 120 Neither Likely Nor Unlikely 22 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer 1975 Associate Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 41
169 Yes 95 Neither Likely Nor Unlikely 19 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1981 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 35
170 Yes 295 Very Likely 39 Yes Talk/News Yes 6:00 pm News Yes Editorial No 5-7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1963 Bachelor's Degree Married 4 B (3, 4, & 5) $75,000 to $99,999 Male Yes 87.5 Yes 53
171 Yes 135 Neither Likely Nor Unlikely 24 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1983 Master's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 33
172 Yes 180 Somewhat Unlikely 31 Yes Country&Western Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer 1967 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Female No 175 No 49
173 Yes 10 Very Unlikely No No Yes Classifieds No 1-2 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1984 Less than High School Married 2 D (10, 11, & 12) <$15,000 Male No 7.5 No 32
174 Yes 160 Neither Likely Nor Unlikely 25 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1975 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 41
175 Yes 20 Neither Likely Nor Unlikely Yes Country&Western No Yes Classifieds No 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1985 High School Graduate Other (Divorced, Widow, etc.) 1 D (10, 11, & 12) <$15,000 Male No 7.5 No 31
176 Yes 275 Somewhat Unlikely 35 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes 5-7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1966 Master's Degree Single 1 B (3, 4, & 5) $150,000+ Female No 175 No 50
177 Yes 310 Very Likely 42 Yes Easy Listening Yes 6:00 pm News Yes Business No 1-2 times per month Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1960 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $75,000 to $99,999 Female Yes 87.5 Yes 56
178 Yes 115 Neither Likely Nor Unlikely 21 Yes Rock Yes 6:00 pm News Yes Local No More than 7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1973 Bachelor's Degree Other (Divorced, Widow, etc.) 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 43
179 Yes 10 Very Unlikely Yes Country&Western Yes 7:00 am News Yes Editorial No 1-2 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer 1945 High School Graduate Married 5 A (1 & 2) <$15,000 Female No 7.5 No 71
180 Yes 140 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local No 5-7 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1974 Bachelor's Degree Married 4 B (3, 4, & 5) $50,000 to $74,999 Female No 62.5 No 42
181 Yes 125 Neither Likely Nor Unlikely 22 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment No 5-7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1973 Bachelor's Degree Married 6 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 43
182 Yes 280 Very Likely 35 Yes Talk/News Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1966 Master's Degree Married 4 B (3, 4, & 5) $75,000 to $99,999 Female Yes 87.5 Yes 50
183 Yes 105 Neither Likely Nor Unlikely 24 No Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1973 Master's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 43
184 Yes 285 Very Likely 40 Yes Easy Listening Yes 7:00 am News Yes Business No More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1967 Bachelor's Degree Married 3 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 Yes 49
185 Yes 245 Somewhat Likely 32 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1966 Master's Degree Single 1 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 No 50
186 Yes 11 Very Unlikely Yes Country&Western Yes 6:00 pm News Yes Classifieds No 3-4 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1990 High School Graduate Married 4 D (10, 11, & 12) $15,000 to $24,999 Male No 20 No 26
187 Yes 170 Neither Likely Nor Unlikely 28 Yes Easy Listening Yes 10:00 pm News Yes Local No 5-7 times per month Very Strongly Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer 1980 Doctorate Degree Single 1 C (6, 7, 8, & 9) $75,000 to $99,999 Male No 87.5 No 36
188 Yes 225 Somewhat Likely 34 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1965 Bachelor's Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 No 51
189 Yes 315 Very Likely 47 Yes Easy Listening Yes 10:00 pm News Yes Editorial Yes More than 7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1964 Master's Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 52
190 Yes 125 Neither Likely Nor Unlikely 22 Yes Talk/News Yes 10:00 pm News Yes Local No 3-4 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1972 Master's Degree Single 1 B (3, 4, & 5) $50,000 to $74,999 Female No 62.5 No 44
191 Yes 120 Neither Likely Nor Unlikely 21 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 1-2 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1975 Bachelor's Degree Single 1 B (3, 4, & 5) $25,000 to $49,999 Female No 37.5 No 41
192 Yes 275 Very Likely 38 Yes Easy Listening Yes 10:00 pm News Yes Editorial Yes 5-7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer 1961 Bachelor's Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 55
193 Yes 15 Very Unlikely Yes Country&Western Yes 7:00 am News Yes Editorial No Never Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1984 Associate Degree Married 3 D (10, 11, & 12) $15,000 to $24,999 Male No 20 No 32
194 Yes 400 Very Likely 70 Yes Talk/News Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer 1968 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 48
195 Yes 80 Neither Likely Nor Unlikely 17 Yes Rock Yes 7:00 am News Yes Local Yes Never Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1973 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 43
196 Yes 18 Very Unlikely Yes Country&Western No Yes Classifieds No 3-4 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1987 Some College (No Degree) Other (Divorced, Widow, etc.) 3 D (10, 11, & 12) $15,000 to $24,999 Male No 20 No 29
197 Yes 155 Neither Likely Nor Unlikely 27 Yes Easy Listening Yes 10:00 pm News Yes Life, Health & Entertainment No Never Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1977 Associate Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 39
198 Yes 150 Neither Likely Nor Unlikely 25 Yes Talk/News Yes 10:00 pm News Yes Life, Health & Entertainment No 5-7 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1973 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 43
199 Yes 110 Neither Likely Nor Unlikely 20 Yes Talk/News Yes 6:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1979 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 37
200 Yes 160 Neither Likely Nor Unlikely 23 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 1-2 times per month Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1980 Master's Degree Single 1 C (6, 7, 8, & 9) $75,000 to $99,999 Female No 87.5 No 36
201 Yes 6 Somewhat Unlikely Yes Country&Western No Yes Business No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1947 Less than High School Married 4 A (1 & 2) $15,000 to $24,999 Male No 20 No 69
202 Yes 180 Somewhat Unlikely 28 Yes Country&Western Yes 6:00 pm News Yes Editorial Yes Never Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1968 Bachelor's Degree Married 5 B (3, 4, & 5) $75,000 to $99,999 Male No 87.5 No 48
203 Yes 70 Somewhat Unlikely 18 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1976 Master's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 40
204 Yes 7 Very Unlikely Yes Country&Western No Yes Classifieds No 1-2 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer 1946 Less than High School Married 7 A (1 & 2) <$15,000 Male No 7.5 No 70
205 Yes 14 Somewhat Unlikely Yes Country&Western No Yes Classifieds No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer 1949 Some College (No Degree) Single 1 A (1 & 2) <$15,000 Male No 7.5 No 67
206 Yes 155 Neither Likely Nor Unlikely 26 Yes Talk/News Yes 6:00 pm News Yes Local Yes More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1975 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 41
207 Yes 18 Very Unlikely Yes Country&Western Yes 10:00 pm News Yes Editorial No 3-4 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1987 Some College (No Degree) Married 2 D (10, 11, & 12) $15,000 to $24,999 Male No 20 No 29
208 Yes 390 Very Likely 46 Yes Easy Listening Yes 6:00 pm News Yes Business No 5-7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer 1965 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 51
209 Yes 215 Very Likely 40 Yes Easy Listening Yes 6:00 pm News Yes Business Yes 3-4 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1966 Doctorate Degree Other (Divorced, Widow, etc.) 1 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 50
210 Yes 7 Very Unlikely Yes Country&Western No Yes Classifieds No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer 1947 Some College (No Degree) Single 1 A (1 & 2) <$15,000 Female No 7.5 No 69
211 Yes 105 Neither Likely Nor Unlikely 22 Yes Talk/News Yes 10:00 pm News Yes Local Yes 1-2 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1984 Master's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 32
212 Yes 145 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment Yes 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer 1971 Master's Degree Married 5 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 45
213 Yes 90 Somewhat Unlikely 20 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1974 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 42
214 Yes 125 Neither Likely Nor Unlikely 21 Yes Rock Yes 10:00 pm News Yes Local No 5-7 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1977 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 39
215 Yes 115 Neither Likely Nor Unlikely 25 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1976 Bachelor's Degree Married 5 B (3, 4, & 5) $25,000 to $49,999 Female No 37.5 No 40
216 Yes 145 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1970 Bachelor's Degree Other (Divorced, Widow, etc.) 1 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 46
217 Yes 235 Neither Likely Nor Unlikely 31 Yes Country&Western Yes 6:00 pm News No Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1965 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Female No 175 No 51
218 Yes 130 Somewhat Unlikely 20 Yes Rock Yes 10:00 pm News Yes Classifieds No 1-2 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1982 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 34
219 Yes 210 Very Likely 43 Yes Easy Listening Yes 6:00 pm News Yes Life, Health & Entertainment Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1961 Associate Degree Married 3 C (6, 7, 8, & 9) $100,000 to $149,999 Female Yes 125 Yes 55
220 Yes 140 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1974 Bachelor's Degree Single 1 B (3, 4, & 5) $50,000 to $74,999 Female No 62.5 No 42
221 Yes 80 Somewhat Unlikely 18 Yes Talk/News Yes 10:00 pm News Yes Local Yes 5-7 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1983 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 33
222 Yes 145 Neither Likely Nor Unlikely 23 Yes Talk/News Yes 7:00 am News Yes Local No More than 7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1974 Master's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 42
223 Yes 120 Neither Likely Nor Unlikely 23 Yes Rock Yes 10:00 pm News Yes Local Yes 3-4 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1977 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 39
224 Yes 135 Somewhat Unlikely 25 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1969 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 47
225 Yes 115 Neither Likely Nor Unlikely 25 Yes Rock Yes 10:00 pm News Yes Local No Never Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1975 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 41
226 Yes 150 Somewhat Unlikely 24 Yes Talk/News Yes 7:00 am News Yes Local Yes 1-2 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 40
227 Yes 11 Very Unlikely Yes Country&Western No Yes Classifieds No 5-7 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer 1951 Less than High School Married 4 A (1 & 2) $15,000 to $24,999 Female No 20 No 65
228 Yes 350 Very Likely 60 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1968 Master's Degree Married 3 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 Yes 48
229 Yes 260 Somewhat Likely 30 Yes Country&Western Yes 6:00 pm News Yes Business Yes 5-7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1968 Bachelor's Degree Married 3 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 No 48
230 Yes 165 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer 1979 Master's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 37
231 Yes 14 Very Unlikely Yes Country&Western Yes 7:00 am News Yes Classifieds No 1-2 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1984 Some High School Married 4 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 32
232 Yes 210 Somewhat Unlikely 34 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1969 Bachelor's Degree Married 3 B (3, 4, & 5) $100,000 to $149,999 Male No 125 No 47
233 Yes 145 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Business No 3-4 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1970 Bachelor's Degree Married 6 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 46
234 Yes 210 Somewhat Likely 28 Yes Talk/News Yes 6:00 pm News Yes Editorial Yes 1-2 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer 1962 Master's Degree Single 1 B (3, 4, & 5) $150,000+ Female Yes 175 No 54
235 Yes 75 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1981 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 35
236 Yes 160 Neither Likely Nor Unlikely 27 Yes Talk/News Yes 6:00 pm News Yes Life, Health & Entertainment No 1-2 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 40
237 Yes 125 Somewhat Unlikely 20 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1972 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 44
238 Yes 65 Somewhat Unlikely 18 Yes Rock Yes 10:00 pm News Yes Local No 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1984 Master's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 32
239 Yes 95 Somewhat Unlikely 16 No Yes 10:00 pm News Yes Local No Never Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1982 Master's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 34
240 Yes 140 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Local Yes More than 7 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1973 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 43
241 Yes 100 Neither Likely Nor Unlikely 24 Yes Talk/News Yes 10:00 pm News Yes Local No More than 7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1979 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 37
242 Yes 85 Somewhat Unlikely 25 Yes Rock Yes 10:00 pm News No Yes 5-7 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1976 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 40
243 Yes 90 Neither Likely Nor Unlikely 20 Yes Rock Yes 6:00 pm News No No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1977 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 39
244 Yes 400 Very Likely 58 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1968 Doctorate Degree Other (Divorced, Widow, etc.) 1 B (3, 4, & 5) $150,000+ Female Yes 175 Yes 48
245 Yes 130 Somewhat Unlikely 20 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No Never Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1982 Bachelor's Degree Single 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 34
246 Yes 120 Neither Likely Nor Unlikely 25 Yes Rock Yes 10:00 pm News Yes Local No 1-2 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1978 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 38
247 Yes 110 Neither Likely Nor Unlikely 20 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1975 Associate Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 41
248 Yes 12 Very Unlikely Yes Country&Western No Yes Classifieds No 3-4 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1986 Some High School Married 4 D (10, 11, & 12) <$15,000 Female No 7.5 No 30
249 Yes 275 Very Likely 37 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer 1966 Master's Degree Married 3 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 Yes 50
250 Yes 5 Very Unlikely Yes Country&Western No Yes Editorial No 1-2 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer 1953 Some College (No Degree) Other (Divorced, Widow, etc.) 4 A (1 & 2) <$15,000 Female No 7.5 No 63
251 Yes 345 Very Likely 45 Yes Easy Listening Yes 6:00 pm News No Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1968 Master's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 48
252 Yes 215 Very Likely 40 Yes Country&Western Yes 6:00 pm News Yes Business Yes 5-7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1966 Doctorate Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 50
253 Yes 10 Very Unlikely No No Yes Classifieds No Never Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1984 Less than High School Married 3 D (10, 11, & 12) <$15,000 Male No 7.5 No 32
254 Yes 135 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1975 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 41
255 Yes 250 Very Likely 40 Yes Talk/News Yes 6:00 pm News Yes Classifieds Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1963 Master's Degree Married 3 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 Yes 53
256 Yes 360 Very Likely 43 Yes Talk/News Yes 7:00 am News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer 1968 Master's Degree Married 3 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 Yes 48
257 Yes 125 Neither Likely Nor Unlikely 20 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment Yes 3-4 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1971 Master's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 45
258 Yes 300 Very Likely 48 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1960 Associate Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 56
259 Yes 90 Somewhat Unlikely 18 Yes Rock Yes 10:00 pm News Yes Local Yes 3-4 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer 1979 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 37
260 Yes 285 Very Likely 40 Yes Easy Listening Yes 10:00 pm News Yes Business Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1962 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $150,000+ Female Yes 175 Yes 54
261 Yes 75 Somewhat Unlikely 16 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 1-2 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1974 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 42
262 Yes 100 Somewhat Unlikely 19 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1975 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 41
263 Yes 160 Neither Likely Nor Unlikely 27 Yes Talk/News Yes 6:00 pm News No No 1-2 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 40
264 Yes 210 Very Likely 60 Yes Easy Listening Yes 6:00 pm News Yes Business Yes 5-7 times per month Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1969 Bachelor's Degree Single 1 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 Yes 47
265 Yes 160 Somewhat Likely 27 Yes Talk/News Yes 7:00 am News Yes Life, Health & Entertainment No Never Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male Yes 62.5 No 40
266 Yes 90 Neither Likely Nor Unlikely 20 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 5-7 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 40
267 Yes 17 Very Unlikely Yes Country&Western No Yes Classifieds No 3-4 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1988 Some High School Married 2 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 28
268 Yes 9 Very Unlikely No Yes 7:00 am News Yes Local No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer 1952 Less than High School Married 4 A (1 & 2) <$15,000 Male No 7.5 No 64
269 Yes 320 Very Likely 50 Yes Talk/News Yes 6:00 pm News Yes Business Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1964 Bachelor's Degree Married 2 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 Yes 52
270 Yes 220 Somewhat Likely 36 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes 5-7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1966 Master's Degree Married 6 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 No 50
271 Yes 85 Somewhat Unlikely 22 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1980 Master's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 36
272 Yes 280 Somewhat Likely 36 Yes Talk/News Yes 10:00 pm News Yes Classifieds Yes 5-7 times per month Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1957 Master's Degree Married 4 B (3, 4, & 5) $150,000+ Male Yes 175 No 59
273 Yes 245 Somewhat Likely 34 Yes Country&Western Yes 6:00 pm News Yes Business Yes 3-4 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer 1961 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 No 55
274 Yes 120 Neither Likely Nor Unlikely 22 Yes Rock Yes 10:00 pm News No Yes 1-2 times per month Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1980 Bachelor's Degree Other (Divorced, Widow, etc.) 4 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 36
275 Yes 165 Neither Likely Nor Unlikely 27 Yes Talk/News Yes 10:00 pm News Yes Business Yes More than 7 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1971 Master's Degree Married 2 B (3, 4, & 5) $75,000 to $99,999 Female No 87.5 No 45
276 Yes 140 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1975 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 41
277 Yes 110 Somewhat Unlikely 20 Yes Rock Yes 10:00 pm News Yes Local Yes More than 7 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1972 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 44
278 Yes 230 Very Likely 40 Yes Easy Listening Yes 6:00 pm News Yes Business Yes 1-2 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1963 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Female Yes 175 Yes 53
279 Yes 11 Very Unlikely Yes Country&Western No Yes Classifieds No Never Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1979 Some College (No Degree) Married 3 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 37
280 Yes 120 Somewhat Unlikely 22 Yes Rock Yes 7:00 am News Yes Life, Health & Entertainment Yes 5-7 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer 1979 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 37
281 Yes 125 Somewhat Unlikely 22 Yes Talk/News Yes 10:00 pm News Yes Local No 5-7 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1972 Master's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 44
282 Yes 165 Neither Likely Nor Unlikely 27 Yes Talk/News Yes 6:00 pm News Yes Local No 5-7 times per month Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer 1972 Master's Degree Married 4 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 44
283 Yes 140 Neither Likely Nor Unlikely 26 Yes Easy Listening Yes 10:00 pm News Yes Local No 5-7 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1971 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 45
284 Yes 7 Very Unlikely Yes Country&Western No Yes Classifieds No 1-2 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer 1946 High School Graduate Married 2 A (1 & 2) <$15,000 Female No 7.5 No 70
285 Yes 140 Neither Likely Nor Unlikely 24 No Yes 10:00 pm News Yes Local Yes More than 7 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1973 Bachelor's Degree Single 4 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 43
286 Yes 240 Neither Likely Nor Unlikely 33 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes 5-7 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer 1963 Master's Degree Married 4 B (3, 4, & 5) $75,000 to $99,999 Male No 87.5 No 53
287 Yes 145 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Business No 3-4 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1970 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 46
288 Yes 270 Somewhat Likely 37 Yes Rock Yes 6:00 pm News Yes Editorial Yes 5-7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1962 Bachelor's Degree Single 1 B (3, 4, & 5) $150,000+ Female Yes 175 No 54
289 Yes 250 Very Likely 36 Yes Easy Listening Yes 7:00 am News Yes Business No More than 7 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1960 Master's Degree Married 2 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 Yes 56
290 Yes 80 Somewhat Unlikely 18 Yes Talk/News Yes 10:00 pm News Yes Local Yes Never Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1983 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 33
291 Yes 140 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Local Yes 3-4 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1973 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 43
292 Yes 11 Very Unlikely Yes Country&Western No No No 1-2 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1990 High School Graduate Married 3 D (10, 11, & 12) $15,000 to $24,999 Male No 20 No 26
293 Yes 215 Somewhat Likely 34 Yes Talk/News Yes 7:00 am News Yes Business Yes 5-7 times per month Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer 1962 Master's Degree Married 3 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 No 54
294 Yes 170 Neither Likely Nor Unlikely 28 Yes Easy Listening Yes 10:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer 1973 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 43
295 Yes 18 Very Unlikely Yes Country&Western No Yes Classifieds No 3-4 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1983 Some High School Single 1 D (10, 11, & 12) <$15,000 Male No 7.5 No 33
296 Yes 245 Very Likely 36 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1961 Master's Degree Single 1 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 Yes 55
297 Yes 245 Very Likely 37 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes 5-7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer 1968 Bachelor's Degree Other (Divorced, Widow, etc.) 1 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 Yes 48
298 Yes 135 Neither Likely Nor Unlikely 23 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment Yes More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1976 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 40
299 Yes 135 Neither Likely Nor Unlikely 25 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1969 Bachelor's Degree Other (Divorced, Widow, etc.) 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 47
300 Yes 275 Very Likely 39 Yes Talk/News Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1965 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $100,000 to $149,999 Female Yes 125 Yes 51
301 Yes 375 Very Likely 45 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer 1962 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 54
302 Yes 105 Somewhat Unlikely 22 No Yes 10:00 pm News Yes Local Yes 1-2 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1984 Master's Degree Other (Divorced, Widow, etc.) 1 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 32
303 Yes 115 Neither Likely Nor Unlikely 22 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 5-7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1973 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 43
304 Yes 135 Neither Likely Nor Unlikely 23 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1982 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 34
305 Yes 160 Neither Likely Nor Unlikely 27 Yes Easy Listening Yes 10:00 pm News No No Never Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer 1980 Master's Degree Married 6 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 36
306 Yes 115 Somewhat Unlikely 18 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment Yes 3-4 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1978 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 38
307 Yes 80 Neither Likely Nor Unlikely 22 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 5-7 times per month Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1981 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 35
308 Yes 145 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Editorial No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1970 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 46
309 Yes 260 Very Likely 38 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer 1963 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Female Yes 175 Yes 53
310 Yes 276 Somewhat Likely 33 Yes Easy Listening Yes 10:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1958 Bachelor's Degree Married 2 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 No 58
311 Yes 5 Very Unlikely Yes Country&Western Yes 7:00 am News Yes Classifieds No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1944 Less than High School Single 1 A (1 & 2) <$15,000 Male No 7.5 No 72
312 Yes 150 Neither Likely Nor Unlikely 24 Yes Talk/News Yes 10:00 pm News Yes Local Yes Never Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 40
313 Yes 270 Somewhat Likely 37 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1962 Bachelor's Degree Single 3 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 No 54
314 Yes 220 Somewhat Likely 34 Yes Easy Listening Yes 10:00 pm News Yes Editorial Yes 3-4 times per month Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer 1959 Bachelor's Degree Married 3 B (3, 4, & 5) $75,000 to $99,999 Female Yes 87.5 No 57
315 Yes 150 Neither Likely Nor Unlikely 28 Yes Easy Listening Yes 10:00 pm News Yes Local No 3-4 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1975 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 41
316 Yes 75 Somewhat Unlikely 17 Yes Rock Yes 10:00 pm News Yes Local No Never Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1984 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 32
317 Yes 110 Somewhat Likely 21 Yes Talk/News Yes 6:00 pm News Yes Local No 5-7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1980 Master's Degree Married 5 C (6, 7, 8, & 9) $50,000 to $74,999 Female Yes 62.5 No 36
318 Yes 135 Somewhat Unlikely 25 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1975 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 41
319 Yes 105 Somewhat Unlikely 18 Yes Rock Yes 10:00 pm News Yes Local No 5-7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1977 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 39
320 Yes 95 Somewhat Unlikely 19 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No Never Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1981 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 35
321 Yes 140 Neither Likely Nor Unlikely 27 Yes Easy Listening Yes 10:00 pm News Yes Life, Health & Entertainment Yes Never Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Prefer 1978 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 38
322 Yes 165 Neither Likely Nor Unlikely 27 Yes Rock Yes 7:00 am News Yes Life, Health & Entertainment No 5-7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 40
323 Yes 120 Neither Likely Nor Unlikely 23 Yes Rock Yes 10:00 pm News Yes Local Yes 1-2 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1977 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 39
324 Yes 110 Somewhat Unlikely 21 Yes Talk/News Yes 7:00 am News Yes Classifieds No More than 7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1980 Master's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 36
325 Yes 215 Very Likely 36 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1965 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 51
326 Yes 225 Very Likely 42 Yes Easy Listening Yes 6:00 pm News Yes Life, Health & Entertainment Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1962 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Female Yes 175 Yes 54
327 Yes 145 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1970 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 46
328 Yes 170 Neither Likely Nor Unlikely 20 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1979 Master's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 37
329 Yes 380 Very Likely 50 Yes Easy Listening Yes 7:00 am News Yes Business Yes 1-2 times per month Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1962 Bachelor's Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 54
330 Yes 90 Somewhat Unlikely 18 Yes Rock Yes 10:00 pm News Yes Classifieds Yes More than 7 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer 1979 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 37
331 Yes 220 Very Likely 50 Yes Easy Listening Yes 6:00 pm News Yes Local Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1964 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 52
332 Yes 200 Very Likely 60 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes 5-7 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer 1962 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $150,000+ Female Yes 175 Yes 54
333 Yes 19 Very Unlikely Yes Country&Western No Yes Classifieds No 1-2 times per month Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1988 High School Graduate Single 1 D (10, 11, & 12) <$15,000 Male No 7.5 No 28
334 Yes 140 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Business Yes 3-4 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1973 Bachelor's Degree Married 6 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 43
335 Yes 160 Neither Likely Nor Unlikely 25 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment No 1-2 times per month Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1975 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 41
336 Yes 14 Very Unlikely Yes Country&Western No Yes Classifieds No Never Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1987 Some College (No Degree) Married 3 D (10, 11, & 12) <$15,000 Female No 7.5 No 29
337 Yes 290 Very Likely 45 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1961 Bachelor's Degree Single 1 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 55
338 Yes 75 Somewhat Unlikely 17 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1984 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 32
339 Yes 225 Somewhat Likely 34 Yes Country&Western Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1964 Bachelor's Degree Married 4 B (3, 4, & 5) $150,000+ Female Yes 175 No 52
340 Yes 165 Neither Likely Nor Unlikely 27 Yes Rock Yes 7:00 am News Yes Life, Health & Entertainment No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 40
341 Yes 255 Very Likely 38 Yes Talk/News Yes 6:00 pm News Yes Editorial Yes 5-7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1962 Master's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 54
342 Yes 230 Somewhat Likely 36 Yes Talk/News Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer 1966 Bachelor's Degree Single 1 B (3, 4, & 5) $150,000+ Female Yes 175 No 50
343 Yes 100 Neither Likely Nor Unlikely 21 Yes Talk/News Yes 10:00 pm News Yes Local No More than 7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1975 Master's Degree Other (Divorced, Widow, etc.) 1 B (3, 4, & 5) $50,000 to $74,999 Female No 62.5 No 41
344 Yes 110 Somewhat Unlikely 27 Yes Rock Yes 10:00 pm News Yes Local Yes 5-7 times per month Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer 1973 Master's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 43
345 Yes 16 Very Unlikely Yes Country&Western No Yes Classifieds No 5-7 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1985 High School Graduate Married 4 D (10, 11, & 12) <$15,000 Male No 7.5 No 31
346 Yes 220 Very Likely 43 Yes Talk/News Yes 10:00 pm News Yes Life, Health & Entertainment Yes 3-4 times per month Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1965 Master's Degree Single 1 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 Yes 51
347 Yes 235 Very Likely 35 Yes Easy Listening Yes 6:00 pm News Yes Life, Health & Entertainment Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1968 Master's Degree Married 2 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 Yes 48
348 Yes 260 Very Likely 42 Yes Easy Listening Yes 10:00 pm News Yes Business Yes 5-7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1963 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $100,000 to $149,999 Female Yes 125 Yes 53
349 Yes 450 Very Likely 55 Yes Talk/News Yes 6:00 pm News Yes Life, Health & Entertainment Yes More than 7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer 1966 Doctorate Degree Married 2 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 50
350 Yes 135 Neither Likely Nor Unlikely 24 No Yes 10:00 pm News Yes Local No 5-7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1982 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 34
351 Yes 140 Neither Likely Nor Unlikely 24 Yes Rock Yes 10:00 pm News Yes Local No 5-7 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer 1971 Bachelor's Degree Married 5 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 45
352 Yes 355 Very Likely 45 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer 1961 Bachelor's Degree Married 2 B (3, 4, & 5) $100,000 to $149,999 Male Yes 125 Yes 55
353 Yes 130 Somewhat Unlikely 20 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1982 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 34
354 Yes 110 Somewhat Unlikely 20 Yes Rock Yes 10:00 pm News Yes Local No 1-2 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer 1975 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 41
355 Yes 18 Very Unlikely Yes Country&Western No Yes Classifieds No Never Somewhat Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1986 Some High School Single 1 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 30
356 Yes 200 Neither Likely Nor Unlikely 32 Yes Easy Listening Yes 6:00 pm News Yes Editorial Yes 5-7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer 1963 Bachelor's Degree Married 2 B (3, 4, & 5) $100,000 to $149,999 Male No 125 No 53
357 Yes 6 Very Unlikely Yes Country&Western No Yes Classifieds No 3-4 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer 1948 High School Graduate Married 7 A (1 & 2) $15,000 to $24,999 Male No 20 No 68
358 Yes 110 Somewhat Unlikely 21 Yes Talk/News Yes 6:00 pm News Yes Local No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1980 Master's Degree Other (Divorced, Widow, etc.) 2 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 36
359 Yes 80 Somewhat Unlikely 19 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment Yes 3-4 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1978 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 38
360 Yes 276 Very Likely 39 Yes Talk/News Yes 6:00 pm News Yes Editorial Yes 1-2 times per month Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1961 Bachelor's Degree Married 3 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 Yes 55
361 Yes 130 Neither Likely Nor Unlikely 23 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment Yes 3-4 times per month Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer 1972 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 44
362 Yes 255 Somewhat Likely 32 Yes Easy Listening Yes 6:00 pm News No Yes 5-7 times per month Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer 1964 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 No 52
363 Yes 120 Neither Likely Nor Unlikely 22 Yes Rock Yes 10:00 pm News Yes Local No 5-7 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1972 Bachelor's Degree Other (Divorced, Widow, etc.) 5 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 44
364 Yes 120 Neither Likely Nor Unlikely 23 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment No 3-4 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1977 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 39
365 Yes 260 Very Likely 34 Yes Easy Listening Yes 6:00 pm News Yes Business Yes 5-7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Prefer Somewhat Not Prefer 1968 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $100,000 to $149,999 Female Yes 125 Yes 48
366 Yes 255 Very Likely 33 Yes Talk/News Yes 6:00 pm News Yes Business Yes More than 7 times per month Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer 1965 Bachelor's Degree Single 1 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 51
367 Yes 19 Very Unlikely Yes Country&Western No Yes Classifieds No Never Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1980 Associate Degree Married 2 D (10, 11, & 12) $15,000 to $24,999 Female No 20 No 36
368 Yes 215 Very Likely 65 Yes Easy Listening Yes 6:00 pm News Yes Business Yes More than 7 times per month Very Strongly Not Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Neither Prefer Nor Not Prefer 1969 Master's Degree Married 2 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 Yes 47
369 Yes 9 Very Unlikely Yes Country&Western Yes 7:00 am News Yes Business No 1-2 times per month Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer 1951 Some College (No Degree) Single 1 A (1 & 2) <$15,000 Male No 7.5 No 65
370 Yes 200 Somewhat Likely 36 Yes Easy Listening Yes 10:00 pm News Yes Business Yes 5-7 times per month Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Prefer Somewhat Not Prefer 1963 Master's Degree Married 5 B (3, 4, & 5) $100,000 to $149,999 Female Yes 125 No 53
371 Yes 105 Neither Likely Nor Unlikely 22 Yes Talk/News Yes 10:00 pm News Yes Business Yes 1-2 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer 1984 Master's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 32
372 Yes 160 Neither Likely Nor Unlikely 27 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment Yes 5-7 times per month Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1978 Master's Degree Single 1 C (6, 7, 8, & 9) $75,000 to $99,999 Male No 87.5 No 38
373 Yes 220 Very Likely 50 Yes Easy Listening Yes 6:00 pm News Yes Local Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1964 Bachelor's Degree Married 3 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 52
374 Yes 125 Neither Likely Nor Unlikely 23 Yes Talk/News Yes 10:00 pm News Yes Life, Health & Entertainment No Never Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1977 Master's Degree Other (Divorced, Widow, etc.) 1 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 39
375 Yes 165 Neither Likely Nor Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local Yes 3-4 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1977 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 39
376 Yes 130 Neither Likely Nor Unlikely 25 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Prefer 1974 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 42
377 Yes 95 Neither Likely Nor Unlikely 17 Yes Rock Yes 10:00 pm News Yes Local No Never Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1972 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 44
378 Yes 125 Neither Likely Nor Unlikely 22 Yes Talk/News Yes 10:00 pm News Yes Local No 1-2 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1972 Master's Degree Single 1 B (3, 4, & 5) $50,000 to $74,999 Female No 62.5 No 44
379 Yes 16 Very Unlikely No Yes 7:00 am News Yes Classifieds No Never Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1985 High School Graduate Single 1 D (10, 11, & 12) <$15,000 Male No 7.5 No 31
380 Yes 450 Very Likely 60 Yes Talk/News Yes 6:00 pm News Yes Business Yes 5-7 times per month Very Strongly Not Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Not Prefer 1963 Doctorate Degree Single 1 B (3, 4, & 5) $150,000+ Male Yes 175 Yes 53
381 Yes 230 Very Likely 48 Yes Talk/News Yes 6:00 pm News Yes Classifieds Yes More than 7 times per month Somewhat Not Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Prefer Very Strongly Prefer Very Strongly Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Prefer Somewhat Prefer 1963 Bachelor's Degree Married 2 C (6, 7, 8, & 9) $100,000 to $149,999 Female Yes 125 Yes 53
382 Yes 165 Neither Likely Nor Unlikely 27 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment No 5-7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Prefer 1976 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 40
383 Yes 125 Neither Likely Nor Unlikely 23 Yes Rock Yes 6:00 pm News Yes Life, Health & Entertainment No More than 7 times per month Very Strongly Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer 1974 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 42
384 Yes 125 Neither Likely Nor Unlikely 22 Yes Talk/News Yes 10:00 pm News Yes Local No 3-4 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Prefer 1972 Master's Degree Married 3 B (3, 4, & 5) $50,000 to $74,999 Female No 62.5 No 44
385 Yes 80 Somewhat Unlikely 18 Yes Talk/News Yes 10:00 pm News Yes Classifieds Yes More than 7 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1983 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 33
386 Yes 165 Somewhat Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local Yes 5-7 times per month Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1977 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 39
387 Yes 110 Neither Likely Nor Unlikely 21 Yes Rock Yes 10:00 pm News Yes Local No 5-7 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer 1981 Bachelor's Degree Single 1 B (3, 4, & 5) $50,000 to $74,999 Female No 62.5 No 35
388 Yes 10 Somewhat Unlikely Yes Country&Western No Yes Classifieds No Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer 1949 Less than High School Married 4 A (1 & 2) <$15,000 Female No 7.5 No 67
389 Yes 150 Neither Likely Nor Unlikely 28 Yes Rock Yes 10:00 pm News Yes Local No 3-4 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1975 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 41
390 Yes 80 Neither Likely Nor Unlikely 18 Yes Talk/News Yes 10:00 pm News Yes Local Yes 1-2 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1983 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 33
391 Yes 130 Somewhat Unlikely 26 Yes Rock Yes 10:00 pm News Yes Local Yes Never Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1981 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Female No 37.5 No 35
392 Yes 110 Neither Likely Nor Unlikely 21 Yes Talk/News Yes 6:00 pm News Yes Local No Never Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1980 Master's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 36
393 Yes 18 Very Unlikely Yes Country&Western Yes Noon News Yes Classifieds No Never Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1983 Some High School Other (Divorced, Widow, etc.) 1 D (10, 11, & 12) <$15,000 Male No 7.5 No 33
394 Yes 12 Very Unlikely Yes Country&Western No Yes Classifieds No Never Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer 1986 Some High School Married 3 D (10, 11, & 12) <$15,000 Female No 7.5 No 30
395 Yes 145 Neither Likely Nor Unlikely 23 Yes Rock Yes 10:00 pm News Yes Life, Health & Entertainment Yes 5-7 times per month Very Strongly Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Somewhat Prefer Very Strongly Not Prefer Very Strongly Not Prefer Neither Prefer Nor Not Prefer 1972 Bachelor's Degree Married 3 B (3, 4, & 5) $50,000 to $74,999 Female No 62.5 No 44
396 Yes 140 Somewhat Unlikely 21 Yes Easy Listening Yes 10:00 pm News Yes Local Yes 3-4 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Prefer 1977 Master's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 39
397 Yes 130 Neither Likely Nor Unlikely 22 Yes Rock Yes 7:00 am News Yes Local No 3-4 times per month Somewhat Prefer Very Strongly Not Prefer Somewhat Not Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Somewhat Not Prefer Very Strongly Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Prefer 1973 Bachelor's Degree Single 1 C (6, 7, 8, & 9) $25,000 to $49,999 Male No 37.5 No 43
398 Yes 135 Neither Likely Nor Unlikely 22 Yes Rock Yes 10:00 pm News Yes Local No More than 7 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1974 Bachelor's Degree Married 3 C (6, 7, 8, & 9) $50,000 to $74,999 Male No 62.5 No 42
399 Yes 140 Somewhat Unlikely 26 No Yes 10:00 pm News Yes Classifieds No 3-4 times per month Somewhat Prefer Neither Prefer Nor Not Prefer Somewhat Not Prefer Somewhat Not Prefer Very Strongly Not Prefer Very Strongly Not Prefer Somewhat Prefer Somewhat Not Prefer Somewhat Not Prefer Somewhat Prefer 1974 Bachelor's Degree Married 4 C (6, 7, 8, & 9) $50,000 to $74,999 Female No 62.5 No 42