Toyota Case Analysis

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CaseRubric100.doc

RUBRIC FOR CASE ANALYSES

I. History _______15

Condensed history of company

Brings reader up-to-date with present condition

II. Industry Analysis

Porter’s Five-Force Model is used to describe the industry _______10

III. Corporate-level strategy _______5

Strategy the company has in place is identified with some

explanation

IV. Business-level strategy _______5

Strategy the company has in place is identified with some

explanation

V. Structure and controls _______10

Structure of company is identified (departments, authority,

span of control, etc.)

Controls that are in place are identified

VI. Internal Environment _______20

Strengths and weaknesses identified as completely as possible

VII. External Environment _______20

Opportunities and threats identified as completely as possible

VIII. Recommendations and Evaluations _______5

What should the company do in the future in order to be more

successful?

What are the pros/cons of these recommendations?

Correctness/Writing Conventions _______10

Appropriate use of outline format

Few errors in grammar and mechanics

Error frequency and/or type does not distract from the overall effectiveness