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CaseRubric-Rev-5125.docx

GRADING RUBRIC – MKT 5125

CASE ANALYSES – PACADI APPROACH

Evaluative

Criteria (Possible Points)

Inadequate

Developing

Proficient

Very Good

Exemplary

Scores

Problem (5) Alternatives (5)

Criteria (10)

20

Does not provide an analysis of

P-A-C (0)

Provides a limited analysis of

P-A-C (14)

Provides a basic analysis of

P-A-C

(16)

Provides a comprehensive analysis of

P-A-C (18)

Provides a well written, comprehensive and insightful analysis of

P-A-C (20)

Analysis (15) Decision (5)

20

Does not provide a strategic analysis (0)

Provides a limited strategic analysis (14)

Provides a basic strategic analysis (16)

Provides a comprehensive strategic analysis based on relevant data (18)

Provides a well written, comprehensive, data-based, and insightful strategic analysis (20)

Implementation

10

Does not provide an implementation plan (0)

Provides a limited implementation plan (7)

Provides an implementation plan (8.25)

Provides a thoughtful and reasonable implementation plan (9)

Provides a well written, in-depth, and strategically sound implementation plan (10)

Total

(50 points max.)