question
GRADING RUBRIC – MKT 5125
CASE ANALYSES – PACADI APPROACH
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Evaluative Criteria (Possible Points) |
Inadequate
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Developing
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Proficient
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Very Good
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Exemplary
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Scores
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Problem (5) Alternatives (5) Criteria (10)
20 |
Does not provide an analysis of P-A-C (0) |
Provides a limited analysis of P-A-C (14)
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Provides a basic analysis of P-A-C (16) |
Provides a comprehensive analysis of P-A-C (18)
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Provides a well written, comprehensive and insightful analysis of P-A-C (20)
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Analysis (15) Decision (5)
20 |
Does not provide a strategic analysis (0) |
Provides a limited strategic analysis (14) |
Provides a basic strategic analysis (16) |
Provides a comprehensive strategic analysis based on relevant data (18) |
Provides a well written, comprehensive, data-based, and insightful strategic analysis (20) |
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Implementation
10 |
Does not provide an implementation plan (0) |
Provides a limited implementation plan (7) |
Provides an implementation plan (8.25) |
Provides a thoughtful and reasonable implementation plan (9) |
Provides a well written, in-depth, and strategically sound implementation plan (10) |
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Total (50 points max.) |
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