Marketing Case
GiDi
CaseQuestionstobeAnswered-Pets.comTheRiseandFallofaPetSupplyRetailer.docExamination
Instructions:
There are four questions in total. (25 points each).
The case below references the following case: Pets.com Inc: Rise and Decline of a Pet Supply Retailer
Final Exam: Please read the case Pets.com, and analyze the case based on the following questions in order to rejuvenate the marketing strategies for Pet.com.
1. Please provide a thorough SWOT analysis with detailed and logical reasoning for each item of the SWOT you have identified.
2. Based on the SWOT analysis, please (a) identify target market(s) (be specific) and (b) provide positioning statement(s) for each target market identified. In addition, you need to (c) justify why such targeting and positioning strategies are chosen.
3. Provide at least two new objectives for the new marketing mix strategy to rejuvenate the existing unsuccessful marketing strategy. Remember the criteria for writing good objectives. Please explain and justify your objectives.
4. Based on your objectives in question 3, please provide at least three supporting tactics for EACH of the four elements of marketing mix. Please explain and justify each tactic.
Also, consider the following:
90-100 points An excellent response. This response is very polished, superb and there is little room for improvement. A excellent response: is well organized, an interesting read, provides insight about the topic being addressed and draws conclusions that are supported. It makes substantial use of information and concepts from class and other sources to draw those conclusions.
80-89 points A good response (above average). The response is well written, thoughtful, fairly error free with few organizational problems. Good transitions. Neat/Clean. It also makes some connection between the case and concepts covered in class and other sources.
70-79 points A average response. Nothing very striking. Few errors but rather dry or superficial. Only the obvious is stated with no real insights. Basically only the guiding questions are answered.
60-69 points A poor response (below average). This is a poorly written, poorly organized project. Again, only the obvious is stated with no insight or support for conclusions drawn.
59 or below Unsatisfactory. A response of this nature seems to be thrown together with little or no thought. It is not organized, is poorly written, shows no insight, and draws no conclusions.
