LEGO Distribution Case:

Lego Distribution Case:

1. What are the key learnings/surprises realized during the implementation of Phase 1?

0. How do you assess the current situation at the end of the case? Specifically, what are the roadblocks?

0. The company’s leadership is looking to Moller Nielsen for a strong recommendation. Which of the three options outlined in the case should he endorse?

· Continue as planned

· Keep the status quo – operate with several distribution centers (DCs) for a few more years.

· Explore other alternatives

Suggested Readings:

1. A Strategic Framework for Spare Parts Logistics (from HBS course pack)

2. Note on Postponement (from HBS course pack)

3. Mass Customization at Hewlett-Packard: The Power of Postponement (from HBS course pack)