Chapter 3 Quiz For Business - Case Problems
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CasePreparation152.pptCASE ANALYSIS
Your Outline
- History of the Company
- Industry Analysis
- Corporate Level Strategy
- Business Level Strategy
- Structure and Control
- Internal Environment Analysis
- External Environment Analysis
- Recommendations and Evaluations
History of the Company
- Should be a condensed version
- Pick out the highlights
- There should be enough to tell the story of the organization to an outsider.
Industry Analysis
- Use Porter’s Five-Force Model to analyze the industry.
- Risk of entry of potential competitors
- Rivalry among established companies
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of substitute products
Corporate Level Strategy
- What business(s) is the organization in?
- Think of the organization in terms of a multi-location corporation.
- What strategies are in place that apply to all locations?
Business Level Strategy
- What strategies does the business use to actually DO business?
- Three big ones to consider are cost leadership, differentiation, and focus.
Structure and Control
- Structure has to do with jobs and how they are divided.
- Departmentalization
- Authority
- Controls are ways to check on effectiveness.
- Reward systems
- Budgets
Internal Environment Analysis
- Make lists of the strengths and weaknesses of the organization itself
- Remember to stick to “what the organization is doing currently,” NOT what it should do.
External Environment Analysis
- Make lists of the opportunities for the organization as well as the threats
- Opportunities and threats come from the external environment
- Examine each section of the environment – Economic, Technological, Political/legal, Sociocultural, Global, and the Physical environment.
Recommendations and Evaluation
- Think of yourself as a paid management consultant
- These are the most valid recommendations taken from your opportunities section.
- Explain the pros and cons to your recommendations.
