You are to write a one-page, typed homework assignment for 4 of the cases you are not presenting. These will be assigned in the first class meeting. The font should be no smaller than 12-point. You do not have to write a memo for cases you are presenting (presenting = initiating and responding groups). These memos are due in hardcopy at the beginning of each class when the first group presents. Late memos will not be accepted. Please take the perspective of a senior marketing manager making marketing recommendations to upper management (CEO, CFO, CMO, etc.). The memo should not be a rehash of the facts of the case, but rather a summary of your recommendations for how the company should move forward, and the supporting rationale. These memos should be well written and professionally presented. Please use the following format:
Course Meeting Date/Time:
Case:
Your Name:
Date:
Key Issue/Issues (concise statement)
Recommendations (to address the issue/s)
1.
2.
3. (or however many you think are appropriate)
Rationale (to support your recommendations)
1.
2.
3. (support for each recommendation)
garki.
CaseMemo.docx
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