Case analysis

1. What are possible initial issues that you believe Cathy is facing?

2. What are the some issues and related business impacts affecting each decision facing her?

3. What issues are there with the real estate option to consider?

4. What issues with her startup business should she consider?

5. What is the financial performance for Cathy for the last three years? Is it a positive trend? What are the long-term prospects?

6. Does the real estate appraisal business present more money in the short term? Long term?

7. Can she do both?

8. What is the source of her frustration? Can she solve it with her ornaments business?

9. Are there any environmental, regulatory, historical issues she needs to analyze with each option?

10. What is your recommendation and why?