Case Analysis - STRATEGIC MARKETING MANAGEMENT
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CaseGradingRubric.pdf
Rubric for Case Analysis
Critical Element Accomplished Competent Developing Introductory
Description of the Problem
5 points
Problem is well–described and clearly, concisely stated.
5
Problem is identified but not as clearly or lacks focus.
4
A correct problem is identified, but not well– described in order to be dealt with.
3
No clear problem is identified, but there is text which suggests that something is not working for the firm.
0 – 2
Identification of Alternatives
10 points
All the major alternatives are clearly identified and well–described.
9 – 10
All of the major alternatives are identified, but the descriptions are not clearly written.
8 — 8.9
Most of the major alternatives are identified, but they lack clarity in the writing.
7 — 7.7
Some of the alternatives are identified, but they are not well–described.
0 – 6.9
Evaluations of Alternatives Both Quantitatively and Qualitatively
15 points
The alternatives are thoroughly evaluated and both potential quantitative and qualitative outcomes are developed and described.
13.5 – 15
The alternatives are evaluated but the potential quantitative and qualitative outcomes are not as clearly developed and described.
12 – 13.4
The alternatives are not thoroughly evaluated and the potential outcomes are lacking detail.
10.5 – 11.9
The alternatives are improperly or poorly evaluated with little detail regarding potential outcomes.
0 – 10.4
Selected Solution to Problem and Justification
15 points
A clear, single alternative is chosen and the justification for its choice is well– supported.
13.5 – 15
A clear choice is made, but the justification for its choice is not well– supported.
12 – 13.4
The selection of an alternative is not entirely clear, or there is not good support for a choice that is made.
10.5 – 11.9
No clear choice is made, or a choice is made with very little to no support for its selection.
0 – 10.4
Mechanical Aspects of the Analysis (e.g. Spelling, Grammar, Punctuation)
5 points
The analysis is well– written, with no writing errors such as spelling, punctuation, or grammar.
5
The analysis is well– written, with a few writing errors such as spelling, punctuation, or grammar
4
The analysis is generally well–written, but with a number of writing errors such as spelling, punctuation, or grammar
3
The analysis is generally not well–written, and includes a significant number of writing errors such as spelling, punctuation, or grammar.
0 – 2
50 Total Points
