3 Page Marketing Strategy Case Analysis
BUSGRAD2020
Casegradingrubric.docxCase Analysis
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Case Analysis |
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Criteria |
Ratings |
Pts |
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This criterion is linked to a Learning OutcomeFormat Font: 12 point, Times New Roman Style: Double-spaced, Headings (Problem, Analysis, Recommendations) Exhibits: Placed in separate section at end of report; 1 exhibit per page, numbered and titled |
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5.0 pts |
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This criterion is linked to a Learning OutcomeClarity of Writing Your marks for this criteria will be based on your writing skills. Poor grammar, lack of punctuation, spelling errors, and lack of organization in your thoughts will have a major impact on this grade. Remember that you are creating this report for your boss. |
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10.0 pts |
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This criterion is linked to a Learning OutcomeAnalysis The analysis grade will be based on both qualitative and quantitative elements. You will need to analyze all aspects of the situation without bias. Look at both the pros and cons of your options. The analysis section should focus on addressing the issue you outlined in your Problem Statement. |
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20.0 pts |
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This criterion is linked to a Learning OutcomeRecommendations It does not matter if I agree with your recommendation or not. What matters is does the evidence you presented in your analysis section supports your recommendation(s). Your goal here is to have the boss read your report and them approve your recommendations. |
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15.0 pts |
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Total Points: 50.0 |
