Data analytics case study

Complete the following assignments using excel and the following template:

· Assignment – Statement

· Identify Business Problem -

“Define Problem statement [aka Case Analysis Assignment]”

· Analytics Tools and Models used and results

· Interpretation, Discussion, and Analysis of Findings and Results –

Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used

· Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your:

· Analytics Tools and Models used results

· Business Analytics Case Analysis EXCEL model(s) and outcomes and results

· Recommendations

 Assignment

· Propose and test some meaningful hypotheses [based on the data] that will help Ms. Drout understand and explain the results.

 

· Include two-sample tests, ANOVA, and/or Chi-Square tests for independence as appropriate.

 

· Draw final conclusions about the perceptions of the role of advertising in the reinforcement of gender stereotypes and the impact of empowerment advertising.