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CaseAssignment.doc

FORD PINTO CASE #2 Name

“GRADE” FORD’S MANAGEMENT (e.g., 0 - 100%) IN TERMS OF THEIR:

“OVERALL PERFORMANCE” “CSR” PERFORMANCE

Before Viewing Video (Original Assignment)

After Viewing Video

Overall Performance

CSR Performance

Why Change (If any)?

WHAT WOULD YOU DO, AND WHY ? RECALL? YES or NO

Before Viewing Video (Original Assignment)

After Viewing Video

Recall: (Yes or No?)

Why Change (If any)?