Case 2: Netflix

Strong (4-5) Average (1-3) Weak (0) Points

Background

(1) Well describes the history of the company indicated in the case (written in your own words, no quotations) (2) Clearly identifies problems described in the case

(1) Provides a weak description of the company’s history in the case (2) Provides somewhat vague problems with the case

(1) Does not describe the company’s history and its problems (2) Use a large amount of quotations

5

Situation Analysis Clearly explains the situation described in the case

Provides a weak description of the situation covered in the case or omits a significant amount of information regarding the situation described in the case

Does not explain the company/industry situation or the situation described is not relevant to the case

5 x 2

Alternatives and Recommendations

Clearly explains alternatives and recommendations that solve the issues identified

Briefly explains alternatives and recommendations that somewhat solve the issues identified

(1) Does not explain alternatives and recommendations (2) Alternatives and recommendations do not solve the issues identified

5 x 3

Implementation Explains the implementation in detail

Briefly explains how to implement the solution

Does not explain how to implement the selected solution

5 x 3

Final Solution

(1) Identifies multiple possible solutions (2) Supports proposed solutions with strong reasoning, argumentation and data

(1) Identifies and proposes some possible solutions (2) Solutions are not supported by strong reasoning, argumentation or data

(1) Does not propose any possible solutions (2) Proposes solutions that are not relevant or not feasible

5 x 2

References (APA)

(1) References, in text citation, document format, following APA guidelines. Grammar, spelling, and logical flow (2) Minimum 3 citations (including the case study)

(1) Minor grammar and spelling errors (2) Does not follow APA guideline well (3) Only 1 and 2 citations (including the case study)

(1) Too many grammar and spelling errors (2) Does not follow APA guideline at all (3) no citation

5