AT&T Internal Analysis

Case Analysis Outline

1. Executive Summary—Summarize your report and present it in memorandum format

2. Cover Page

3. Contents

List of Figures

4. Introduction—briefly describe the purpose of your report

5. Vision, Mission, Objectives—

Present your chosen company’s Vision, Mission, Objectives

Analysis of Vision, Mission, Objectives (present your opinions about the V, M, O)

6. External/Industry Analysis

Macro Environment

General Economic Conditions. How do the country/worlds G E Cs affect your company?

How did the corona virus affect your company? How would an upcoming recession affect your company?

Global Forces. How do existing Global Forces affect your company?

Technology. How does present and future Technology affect your company?

Societal values and lifestyles. How do societal values and lifestyles affect your company?

Legislation and Regulation. How does/will it affect your company?

Analysis of Macro Environment (Original)

Immediate Industry and Competitive Environment

Suppliers

Substitute Products

Rival Firms

Buyers

New Entrants

Analysis of company’s Industry and Competitive Environment (original)

7. Internal Analysis

Resources

Innovation

Company Culture

Corporate Governance/Organizational Structure

Social Responsibility

Analysis of company’s Internal Standing (Original)

8. Company Strategy

Corporate Strategy

Business Strategy

Functional Strategy

Analysis of Company’s Strategies (Original)

9. Evaluation and Control

Tools/Techniques/Procedures

Successes/Failures

10. Analysis of Evaluation and Control (original)

11. Recommendations for the Future—minimum of 4 (minimum is not an A)

12. References/Bibliography

Case Analysis Specifics

· Two-person team (not three, not one)

· Company selection must be submitted by October 1. Sign up sheet is on Blackboard.

· Plagiarism will result in a failing grade on the assignment. Executive Order 1098 states that faculty members shall handle all academic dishonesty cases which occur in the classroom and then report the incident to the Office of Student Conduct & Integrity ( https://www.cpp.edu/~studentconduct/how-to-report-an-incident.shtml)..

· Choose a publicly traded company

· Company must not have been studied in another class

· Should be truly interested in the company. If you are interested in working for a company, the case is a great way to learn all about them. Fortune magazines top 100 companies might be a start.

· Don’t Plagiarize-It isn’t worth it!! You can and should use other peoples’ words, just give them credit with a reference

· Thoroughly research your company and use Mike’s Bikes; Strategic Management: An Integrated Approach; and MindTap as your foundation.

· University-level written communications must be used.

· Cover all topics on the outline. The topics are not suggested, they are required.

· Use Graphics (pictures, charts, graphs, drawings)

· Include a List of Figures at the end of your Contents

· Refer to checklists in Writing: A Survival Guide

· No more than 25 pieces of paper can be submitted; includes cover page, memo, table of contents, and references.

· Reference a minimum of eight (8) sources. Minimum is not an A

· Develop a minimum of four (4) Recommendations for the future of the company. Minimum is not an A

· Refer to the Case Analysis Evaluation Sheet for details about Context, Content, Organization, Mechanics, and Format

· Don’t Plagiarize-It isn’t worth it!! You can and should use other peoples’ words, just give them credit with a reference.

· You will receive the same grade as your partner. If you encounter problems let me know early on.

· Start early—it takes longer than one thinks.

· Run your paper through Turnitin before submitting it to me.

· Always have someone other than the authors proofread your work.