Netflix Strategic Plan Written Analysis Assignment (At least 15 Pages)

Case Analysis Grading Rubric

Company background

Presentation outline

Existing values/vision/mission

Updated/improved values/vision/mission

Values/vision/mission compared to competitors

How the changes support suggested strategy

Organizational chart

Ratio analysis

Valuation of the firm

Marketing strategy - good/bad

Strengths & Weaknesses

Market positioning map (not required but a good addition)

Perceptual map/value chain (not required but a good addition)

Internal Factor Evaluation Matrix (IFE)

Industry trends

Opportunities & Threats

External Factor Evaluation Matrix (EFE)

Identify major competitors

Competitor Profile Matrix (not required but a good addition)

SWOT matrix

SPACE matrix

BCG (not required but a good addition)

Internal - External matrix (not required but a good addition)

Grand strategy matrix (not required but a good addition)

Quantitative Strategic Planning Matrix (QSPM)

Recommendations

Balanced Score Card - Triple Bottom Line

Other evaluation methods

EPS/EBIT analysis of strategy recommendation (not required but a good addition)

Projected financial statements of strategy recommendation (not required but a good addition)

Projected select financial ratios of strategy recommendation (not required but a good addition)

Compare & contrast plan to existing plan

Answered questions

A well formatted report with both in-text citations and closing references

12%

BA 490 | Integrative Management

Strategic Plan Written Analysis Grading Rubric

Introduction

8%

Mission & Vision

8%

Internal Assessment

16%

External Assessment

16%

Strategy Formulation

Strategy Implementation & Evaluation

12%

Conclusion

8%

Total 100%

Report Construction and Proper Citations 20%