Report writing City Developments Limited

Phase 1

Read the opening paragraph

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Read the last paragraph

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Read the headings

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Skim the body of the text and exhibits

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Phase 2

Read your assignment questions

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Remind yourself of what course/elective this case is for

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Phase 3

Read the case thoroughly

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Develop your own timeline of what happened in the case

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The case is about CDL which is real estate-based company based in Singapore helping in building the economy and hospitality.

Who are the characters?

Key protagonist:

The key protagonists in the case are Monetary Authority of Singapore, government of Singapore, united Nations Global Compact and Green Mark Scheme.

Supporting roles:

[enter the names, positions and companies of other supporting stakeholders] Christie Lee, manager, CSR for CDL, Esther An Head of CSR and General Manager of CDL and Foo Chui Mui Assistant General Manager, CDL

What are the issues?

Immediate issue:

Integration of Corporate Social Responsibility (CSR) in CDL

Underlying issues:

the urgent need for CDL to reinforce the culture of sustainability, government authorization and enhancing management and development for the company and Singapore in general.

What theories, models, frameworks or tools will help me?

Reading and examining the case study thoroughly by taking notes, highlighting essential facts and underlining major points such as major protagonists and stakeholders.

Crunch the numbers: If there are numbers in the case make sure you work through them thoroughly so that you understand their implications on the issue(s). Remember some of the numbers may be hidden within the core text.

In 2010 CDL profit before tax was $1 billion, in 2012 CDL had over 300 subsiiaries and associated companies in 20 countries and in 31st December 2012 had revenues amounting to US$2.72 billion and profit after tax amounted toUS$699 million (Hwang, S & Havovi J, 2013).

What extra data would be helpful? 

The company’s balance sheets and government planning and assessment indexes in Singapore

Where can I find the extra data? You might not need to find it now, but it’s useful to be aware of where and how you might find it.

From the company database, government publications and research journals concerning the company and related topics in Singapore.

What assumptions have I made/do I have to make?

Assume that all the required information has been provided by the company management without making any omissions.

What are the options?

Integrating ICT, developing partnership with different world governments and Enhancing regional sales and marketing.

Evaluate the options

[evaluate each of the options] With the modern world being driven and operation being fostered through technology related mechanisms ICT integration will foster growth and market CDL globally.

When CDL develops partnership with different government and organizations they will be prioritizing the company in their strategic development plan which enhance growth for the company

Regional sales and marketing ensure the company is responding to specific regional needs before making sales.

What is your preferred option?

My preferred option is regional sale and marketing.

What is the evidence to support this?

With regional sales and marketing the company will be conducting thorough research on regional need which will enhance CDL sustainability and customer need awareness.

Accessibility of the company’s services will be accessible through regional sales and marketing.

How would you implement your preferred option?

The option can be implemented through opening regional based offices and subsidiaries that will be making sales in a specific region.

So what?

For companies to succeed in their activities they should implement sustainability and Corporate Social Responsibility as integral part of their strategic plan and operations.

Companies should partner with various protagonists who will be shaping and directing the company’s operations towards future development.

CDL was committed in adopting strategies that will be shifting the operations in line with the on-going changes that the world is experiencing such as climate hence other companies should also enhance their commitment for future success.