W4 Case Analysis and Questions

Directions

All posts are expected to demonstrate the use of proper grammar and be free of typographical and spelling errors.

Initial Post

· Define marketing and outline its components.

· Respond to every aspect of the discussion prompt with originality.

· Demonstrate exceptional familiarity with the text and topics being covered, and utilize text/PowerPoint references.

· Your initial post should consist of at least 300 words

My Marketing Plan Overview

 For Unit 6, you are to discuss several components of your marketing plan for a product or service of your choosing, and discuss how you intend to conduct your research.  Here are the instructions for the plan, “At the end of Unit 6, a 2,500 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.” Review the marking plan template attached.

 Discussion Questions

1. Provide a very brief overview of your product/service, your targeted market, your promotion approach, etc, and how you intend to conduct research for your plan. With respect to your responses, provide helpful suggestions to your fellow students.  Note:  Please remember to reference concepts from the text in your brief overview.