Case synopsis----quick finish in 4 hours

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24749 Entrepreneurial Marketing Management 2020

Case 4: Impact of Robots on Entrepreneurial Landscape

Instruction: use the sources and answer each question (2 pages writing max, not including the questions)

1. In the near future, we will see various robots helping us with diverse tasks, such as cooking, shopping, exercise, social companion, nursing etc. Somalia problem in source 1 raises an important issue regarding the design of robots decision priority. What do you think about your robot prioritizing the common well being of humans over your interest? If robots prioritize the interest of it owner (i.e., you), to what extent do you think it could put your interest over others? Why?

Answer: I think the role of robots in human society is to improve and help humans live better. When the owner spends money to buy a robot, I believe that the owner’s benefit should be greater than the common well-being of human beings. As mentioned in the video, the robot was ordered to complete a lunch, but the robot even said that someone in Somalia starved to death and chose not to execute the instruction. The robot purchased by the user does not meet the needs of the owner, and such a user experience is not good. But on the contrary, if the robot obeys the owner in everything, there will be some anti-social incidents, which is also a bad trend. So in general, I think that since the owner has purchased the robot, the robot must provide services to the owner within the scope of compliance. In the service of robots, priority is given to the owner to create market value. After all, the purchase of robots by humans is a utilitarian demand. If the robots cannot provide services, consumers will not choose to buy.

2. As you see in the source 2, Japan is one of the leading countries in robotics. An interesting example includes a fully automated robot hotel and that was 5 years ago! Choose another “service” industry (not manufacturing business) that you think could be fully automated with robots. Provide your rationale. Then, choose one or two robots from http://abotdatabase.info/ and explain why you chose the specific robot(s).

Answer: In public hospitals, some patients are not accompanied by their family members and look for doctors everywhere because they do not understand the structure of the hospital, especially some elderly people. If they walk around in the hospital for a long time, it will increase their physical burden. In this way, a MURATA GIRL is arranged in the hospital as a one-to-one guidance robot to guide the patient to the right place. The reason why I chose MURATA GIRL is because the robot has a cute appearance and gives people a very sunny feeling, and the spinning wheelbarrow used for walking is very convenient to operate. It can also idle and stop, and uses super magic waves to make any objects. Respond, keeping the object following at a preset distance These functions greatly reduce the workload of the hospital.

3. Based on the trade-off scenario in source 3, what decision do you think a car should make?

Answer: I think the car should have the function of avoiding obstacles. If there will be an accident, it should avoid a big accident as far as possible. If this feature is used well, it will greatly reveal the functional attributes of the product

4. What is your perspective on the trolley problem? Is it okay to sacrifice a person to save many? Why or why not?

Answer :I don't think it's advisable to sacrifice one person to save more people. When the trolley goes out of control and hits more people, I think it's destiny. What is the other person doing wrong? So I don't think it's appropriate to use one person to save a group of people. Moreover, the trolley is going to have to pay the price for the trolley's failure, and the price is going to be the sacrifice of a group of people, and if it hits another person, the society will become a place where I'm in a crowd, and I'll be fine, because it's the individual that's supposed to die. The individual must save the many. The social atmosphere will also become very bad.