case study
Chocol4te
Case2AssignmentBrief-GardenburgerAdvertisingStrategy.pptxCase: Gardenbuger
Due Date: Tuesday, February 16, 2021 @ 11:00pm
“Study Hall”: Monday, February 15 @400pm (Zoom info contained herein)
Case #2: Gardenburger Advertising Strategy
The case ties directly into the content and voice-over of lectures 9-12
The case is a “heavy”, meaning the “fact pattern” is up there on the complexity scale given all of interlocking and moving parts - changes in CEO, the sales fall-off post the Seinfeld spot, the market, the category, the M&A activity of competitors, consumer segments, where to next?, etc.
Do yourself a favor, and get “ahead of the curve” on this case … do not wait until Monday or Tuesday to begin working on Gardenburger, as time will be your biggest ally and most fierce foe.
Case #2: Gardenburger Advertising Strategy
“Study Hall”
Monday, February 15, 2021
4:00pm – 5:30pm (+/-)
Same format as the Cunard “Study Hall”
Your questions … my answers (within reasonable bounds of vagueness) … our discussion
ZOOM
Meeting ID: 943-4333-1979
Meeting PIN: Case2
The Assignment Brief
Before you begin your review/analysis the case, flip/scroll to Page #12 of the case, and read the six (6) Case Study Questions …
Now that you have read the six (6) Case Study Questions, begin your review/analysis of the Gardenburger case with these six questions in mind, as the questions form the “ask” of this case …
Your write-up of the Gardenburger case will not be using the same format as you did on the Cunard (Case #1) assignment …
Your write-up (and subsequent submission on D2L) will be your written “answers” to each of the six Case Study Questions as stated.
The Six (6) Case Study Questions
Based on your review and analysis of the Gardenburger case, compose a written response for each of the six (6) questions …
Your response to each question is to be no longer than two (2) paragraphs in length …
This assignment represents another opportunity to not only develop and hone your critical thinking, but to focus the articulation of your thinking in written form …
Quality of thinking & writing will rule the day on this case …
And, pay attention to your writing … structure, grammar, syntax, spelling, et al.
Gardenburger Case Checklist
Scroll/flip to Page #12 of the case, and read the six (6) Case Study Questions before you begin your review of the case;
Read/review the Gardenburger case with the six questions in mind, as your written responses to each of the six questions form the “ask” and your deliverable on this assignment;
Attend the “Study Hall” on Monday, February 15 to gain more insight, perspective in focusing your overall “take” and approach on the Gardenburger case – an opportunity to learn from your classmates/ADV 330 cohort;
Written responses for each of the six (6) questions, with each response being no longer than two (2) brilliantly constructed and crafted paragraphs;
Assignment is locked, loaded and ready to turn in prior to the 11:00pm dropbox closing on Tuesday, February 16.
