Corporate finance
Weekend Adventures
Weekend Adventures (WA) Inc. is a retailer of recreational vehicles (RVs) located in Kamloops, British Columba. WA was founded in 2011 by Betty Zelanko with the plan of selling quality, used RVs to middle income families at reasonable prices. The company bought products at various auctions across B.C. and Alberta or directly from owners. It then conducted a thorough overhaul of an RV’s mechanics, upgraded the interior and exterior, and did a major cleaning before putting the unit on sale. The refurbished products were warrantied by WA at no additional cost to the owner for one year and all maintenance work after that was completed at very reasonable rates.
Customers were very happy with the RVs and repair services offered by WA. Quality was considered excellent and WA had a reputation of “standing behind” its work with “no questions asked.” Zelanko was pleased with the company’s growth over this time, but felt profitability could have been higher.
In 2015, Zelanko changed her business plan and decided to focus solely on selling new, high-margin RVs to wealthier clients. She arranged to become the exclusive dealer for Great Plains RV, an up-scale manufacturer, in the Kamloops market. This was not only an attempt to improve profitability, but Zelanko had always dreamt of becoming a luxury RV distributor. To comply with the dealership agreement, WA was required to complete a major renovation and expansion of its sales facility near the Kamloops Airport. The refurbished building was quite large and luxurious and the display lot was expanded and paved. The sales facility included a new, 4-bay service area that provided warranty work and regular maintenance for Great Plains products. Only two bays are currently needed, but Zelanko hopes to expand service work as the business grows. WA also has a 50-unit, RV storage facility in an adjacent lot.
At the end of 2016, WA’s balance sheet was as follows:
|
Weekend Adventures Inc. Balance Sheet December 31, 2016 |
|
|
Current assets |
|
|
Cash |
$612,000 |
|
Temporary investment |
35,700 |
|
Accounts receivable |
2,386,800 |
|
Inventory |
1,783,368 |
|
Total current assets |
$4,817,868 |
|
Fixed assets, net |
4,033,386 |
|
Total assets |
$8,851,254 |
|
Current liabilities |
|
|
Accounts payable |
$1,453,500 |
|
Line of credit |
- |
|
Current portion of long-term debt |
470,526 |
|
Total current liabilities |
$1,924,026 |
|
Long-term liabilities |
|
|
Term loan |
2,352,630 |
|
Shareholders' equity |
|
|
Share capital |
1,227,570 |
|
Retained earnings |
3,347,028 |
|
Total liabilities and equity |
$8,851,254 |
Sales
The RV industry is very seasonal with most sales occurring in the second and third quarters. The second quarter is the busiest season as families get ready for summer holidays, but the third quarter remains strong as “snowbirds migrate” to their winter “nests” in California, Arizona, and Florida.
Zelanko has prepared the following sales estimates for 2017:
|
|
Quarter 1 (January-March) |
Quarter 2 (April-June) |
Quarter 3 (July-September) |
Quarter 4 (October-December) |
|
Models |
|
|
|
|
|
Freedom |
5 |
11 |
9 |
3 |
|
Independence |
16 |
33 |
25 |
13 |
|
Autonomy |
18 |
81 |
65 |
16 |
|
Total |
39 |
125 |
99 |
32 |
|
Service hours |
590 |
910 |
920 |
530 |
|
Storage units |
50 |
30 |
25 |
50 |
Great Plains’ three RV models cater to different price segments. Retail prices for 2017 are:
|
Freedom |
$168,504 |
|
Independence |
$140,556 |
|
Autonomy |
$87,210 |
WA’s shop rate is $70 per hour, which is low compared to the industry standard of $85. All parts are resold at cost. Service work is paid for immediately by the customer.
Twenty-five per cent of all sales are for cash, but the remainder require financing. WA offers customers three- and five-year financing plans, but these sales agreements are immediately resold to Great Plains’ financing unit that repackages them and sells them as asset-backed securities. This process takes approximately 60 days, and WA is paid in full at that time. The dealers have been lobbying Great Plains to reduce this payment period to 30 days through faster processing.
WA’s 50 covered storage lots are rented at $300 per unit per quarter, which WA promotes as the “best rate in town.” In the Kamloops market, rates for similar units average $450 per unit and the customer must commit to a one-year lease. Payment is received electronically from customers on the last day of each quarter.
Cost of Sales
The 2017 wholesale prices for Great Plains RVs are:
|
Freedom |
$146,982 |
|
Independence |
$126,276 |
|
Autonomy |
$75,684 |
The company’s two mechanics are paid on piece rate and receive $40 per service hour. Both mechanics are fully employed in quarters 2 and 3, but are underutilized the rest of the year. WA has been exploring ways to improve efficiency in the service area.
As engines in all three RV models are standard General Motors designs, parts can be sourced locally on a just-in-time basis, therefore, negligible parts inventories are required. Supply inventories are also minimal. For planning purposes, WA finds that parts and supplies average 80 per cent and 15 per cent of service revenue.
WA purchases all of its RVs on terms net 30 from Great Plains. WA maintains inventory levels at 40 per cent of next quarter’s sales for each model of RV. The dealer relations representative from Great Plains says other dealers maintain inventory of approximately 30 per cent of next quarter’s sales on average. The representative also indicates that Great Plains’ credit terms are sometimes extended to net 60 to aid struggling dealers or help finance expansions.
Beginning inventory consists of two Freedom models, seven Independence models, and eight Autonomy models. Wholesale prices were the same as in 2016.
Other Expenses
|
Category |
Details |
|
Selling |
Five sales staff at $32,650 per employee per year plus a commission equal to 6.25 per cent of RV sales |
|
Administration and storage |
$988,380 per year |
|
Depreciation |
$296,514 per year |
Other than inventory purchases and depreciation, all expenses are paid as incurred.
WA has been considering paying its sales staff on a straight commission basis to improve results. The number of salespeople will likely decline as poorer performers see their incomes drop, but the remaining sales people should be able to maintain their earnings.
Capital Budget
WA has prepared a list of capital acquisitions that it plans to make in 2017:
|
Item |
Estimated Cost |
Acquisition Date |
|
Service bay equipment – 10-year life |
$855,000 |
Quarter 1 |
|
Sales facility furniture – 3-year life |
$78,000 |
Quarter 1 |
The equipment is needed to open the remaining two service bays and additional furniture is required for the sales offices. The equipment purchases can be delayed if necessary. All assets are depreciated on a straight-line basis and the residual value is assumed to be negligible.
Financing
WA has negotiated a $5,750,000, 5.70 per cent line of credit with the Royal Bank. The loan is secured by the company’s current assets – it can borrow no more than 40 per cent of the value of its inventory and 80 per cent of its accounts receivable. Interest is paid at the end of each quarter and all repayments or drawdowns are made at that time.
Purchases of fixed assets can be financed with a term or mortgage loan with the Royal Bank. The bank is willing to lend 60 per cent of the value of equipment and 75 per cent of the value of real estate. Loans are paid down monthly on a straight-line basis over the life of the asset and generally cannot be paid early. Asset acquisitions and interest and principal payments are made at the end of the quarter only. The term loan currently has a fixed interest rate of 7.35 per cent per annum. The Royal Bank allows the company to make an additional principal payment equal to 15 per cent of the balance of any term and mortgage loan at the end of the fourth quarter each year.
The Royal Bank requires that WA maintain a current ratio of 1.50 each quarter and an annual times interest earned ratio of 5.00 (i.e. it is only calculated in the fourth quarter based the yearly totals) as well as submit audited quarterly and annual financial statements for review. Also, the line of credit must be paid down to zero once per year to ensure the company only uses its line of credit to finance its seasonal build up in net working capital.
WA attempts to maintain a long-term debt to total-capitalization ratio of 25.00 per cent although it is not a condition of any of its bank loans.
Company policy is to maintain a cash balance of $575,000 at the end of each quarter. Surplus cash balances can be invested in a 3-month term deposit at 1.35 per cent per annum. Funds are invested or withdrawn at the end of the quarter only and income is paid out at this time. Based on past experience, the company was studying whether a cash balance of $500,000 could be sufficient.
Income Taxes
The corporate tax rate is 16 per cent.
Distributions to Owner
Current loan agreements limit Zelanko’s dividends to $300,000 per year. WA currently pays this amount to Zelanko in four equal monthly installments, but she indicated it could be reduced to $150,000 per year if necessary.
Potential Expansion
Great Plains approached Zelanko about opening another dealership in Kelowna in 2019. She thinks this is a tremendous opportunity given that city’s high average income and its emergence as a major Canadian retirement destination. Based on her experience in Kamloops, Zelanko feels a net investment of $6,750,000 would be needed and that 55.0 per cent could be financed through the Royal Bank.
Zelanko was very anxious to pursue the Kelowna expansion so she immediately met with her accountant. Ali McPherson, CPA, stressed that the economy in B.C. was currently doing well but that continuing low oil prices and rising interest rates may lead to a decline in consumer confidence next year that could significantly affect RV sales. She also indicated that WA did not meet all its loan conditions last year, its profitability ratios were significantly below industry averages and it was over leveraged. Recent data from Statistics Canada indicated an industry average net profit margin of 2.85 per cent, total assets turnover of 3.75, rate of return on assets of 10.67 per cent, rate of return on equity of 25.55 per cent, long-term debt to total capitalization ratio of 25.00 per cent, and times interest earned ratio of 5.00 - all ratios are calculated for the year and are based on year end information.
Despite McPherson’s cautious tone, Zelanko still wants to somehow purse the expansion. She knows that other new Great Plains dealers can be found quickly if she hesitates, so being able to open a new location by 2019 is imperative. How can she address McPherson’s concerns about profitability and over borrowing? Will she be able to find the equity for the proposed expansion or should she pursue a more prudent growth strategy given the current economic outlook?
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