Ben & Jerry's Case Study Analysis

7/13/2018 Case 2 - Submit Files - HRMD 650 9042 Organizational Development and Change (2185) - UMUC Learning Management System

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Case 2

Instruc�ons

This assignment is worth 20% of your final grade and addresses Course Objectives 1 through 6. It gives you

an opportunity to apply organizational-level diagnostic processes and organizational development principles

to a real-life situation. You will also have the opportunity to assess the appropriateness of the intervention

chosen and propose alternative interventions based on the presenting problems and underlying issues

uncovered in the diagnosis. You must complete this assignment individually, without contacting other

students, and you may not use a paper or any part of a paper from a previous class or from another person. If

you have questions about this assignment, please post them in the Ask the Professor discussion forum so that

everyone can benefit from the answers.

Your task:

Please read the Ben & Jerry’s case, which can be found under eReserves.

Using the questions at the end of the case as a guide, solve the case study by analyzing what is presented and stating

specific actions that would best resolve major issues. Incorporate your answers to the questions in your analysis, as

outlined in the How to Solve a Case Study guidelines. These actions must reflect information in the case and the

environment facing the firm.

Your paper should be five to seven pages long, excluding cover and reference pages. Please follow APA guidelines for

citations, quotations, and references, and use at least five scholarly resources that are dated within the last five years.

You are strongly encouraged to use the required and recommended readings in this course, as well as peer-reviewed

journal articles found through the UMUC library. Research methodology and problem analysis will be emphasized in

the grading of this assignment.

Submit your paper electronically via the Assignment folder.

This essay is due on July 22, 2018..

Please see the attached grading criteria for this assignment and the How to Solve a Case Study guidelines.

Start Date

Jul 8, 2018 12:00 AM

HRMD 650 9042 Organiza�onal Development and Change…

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7/13/2018 Case 2 - Submit Files - HRMD 650 9042 Organizational Development and Change (2185) - UMUC Learning Management System

https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642322&grpid=0&isprv=0&bp=0&ou=271969 2/4

Due Date

Jul 22, 2018 11:59 PM

A�achments

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Rubric Name: Case 2 Grading Rubric

Criteria A B C F

Introduc�on,

Analysis, and

Evalua�on

30 points

Student

demonstrated

complete and

thorough outline

of the facts

surrounding the

case, iden�fied all

key issues,

appropriately

iden�fied

alterna�ve

courses of ac�on,

and clearly

outlined the

reasons for the

recommenda�on.

30 – 27 points

26 points

Student

sa�sfactorily

outlined the facts

surrounding the

case, iden�fied

most key issues,

appropriately

iden�fied

alterna�ve

courses of ac�on,

and sa�sfactorily

outlined the

reasons for the

recommenda�on.

26 – 24 points

23 points

Student

demonstrated less

than sa�sfactory

outline of the

facts surrounding

the case,

iden�fied some

key issues,

iden�fied some

alterna�ve

courses of ac�on,

and/or less than

sa�sfactorily

outlined the

reasons for the

recommenda�on.

23 – 21 points

20 points

Student

unsa�sfactorily

outlined the facts

surrounding the

case, key issues,

alterna�ve

courses of ac�on,

and the reasons

for the

recommenda�on.

20 – 0 points

Quality of

Content

25 points

Student

demonstrated

excep�onal

knowledge of

relevant concepts

22 points

Student

demonstrated

sa�sfactory

knowledge of

relevant concepts

19 points

Student

demonstrated less

than sa�sfactory

knowledge of

relevant concepts

17 points

Student

demonstrated

unsa�sfactory

knowledge of

relevant concepts Submit Cancel

7/13/2018 Case 2 - Submit Files - HRMD 650 9042 Organizational Development and Change (2185) - UMUC Learning Management System

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and theories; all

statements and

opinions were

supported by

appropriate

cita�ons from the

literature.

25 – 23 points

and theories; most

statements and

opinions were

supported by

appropriate

cita�ons from the

literature.

22 – 20 points

and theories;

some statements

and opinions were

not supported by

appropriate

cita�ons from the

literature.

19 – 18 points

and theories;

many statements

and opinions were

not supported by

appropriate

cita�ons from the

literature.

17 – 0 points

Quality of

Research

20 points

Student did an

excep�onal job of

integra�ng course

readings with

addi�onal

research. Student

cited more than

the required

number of

references.

Sources listed

were all scholarly

or prac��oner

journals from the

last ten years.

20 - 18 points

17 points

Student did a

sa�sfactory job of

integra�ng course

readings with

addi�onal

research. Student

cited the required

number of

references.

Sources listed

were primarily

scholarly or

prac��oner

journals from the

last ten years.

17 – 16 points

15 points

Student did a less

than sa�sfactory

job of integra�ng

course readings

with addi�onal

research. Student

may not have

cited the required

number of

references. Some

sources listed may

not have been

scholarly or

prac��oner

journals from the

last ten years.

15 - 14 points

13 points

Student did an

inadequate job of

integra�ng course

readings with

addi�onal

research. Student

did not cite the

required number

of references.

Many of the

sources listed

were not scholarly

or prac��oner

journals from the

last ten years.

13 – 0 points

Organiza�on

and

Mechanics

20 points

Student presented

informa�on in a

logical sequence

that was very easy

to follow. Essay

had no major

spelling and/or

grammar errors.

The page length

requirement was

met.

20 – 18 points

17 points

Student presented

informa�on in a

mostly logical

sequence that was

fairly easy follow.

Essay had a few

minor spelling

and/or grammar

errors. The page

length

requirement was

met or may have

been slightly

exceeded.

17 – 16 points

15 points

Student presented

informa�on in a

confusing

sequence that was

not easy to follow.

Essay had several

major spelling

and/or grammar

errors. The page

length

requirement may

not have been

met.

15 - 14 points

13 points

Student presented

informa�on in an

illogical sequence

that was difficult

to follow. Essay

had many spelling

and/or grammar

errors. The page

length

requirement was

not met.

13 – 0 points

5 points 4.4 points 3.9 points 3.4 points

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Comments

Para

Font

APA

Forma�ng All cita�ons,

quota�ons, and

references were

forma�ed

correctly or

contained only

one or two minor

errors.

5.0 – 4.5

Most cita�ons,

quota�ons, and

references were

forma�ed

correctly or

contained a few

minor errors.

4.4 – 4.0 points

Several cita�ons,

quota�ons, and

references were

not forma�ed

correctly or

contained major

errors.

3.9 – 3.5 points

Many cita�ons,

quota�ons, and

references were

not forma�ed

correctly or

contained many

errors.

3.4 - 0 points

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