Post an assessment of the value of SWOT analysis as a contextual strategic planning tool. Your assessment should include the following

REFERENCES

1 BradTuttle,“TheHarley-DavidsonSurprises:Touchscreens,VoiceControlandWomenBikers,”TimeBusiness& Money (September 3, 2013). Available at  http://business.time.com/2013/09/03/the-harley-davidson-surprises/.

2 Interbrand, “Best Global Brands 2013,” Interbrand. Available at  http://www.interbrand.com/en/ best-global-brands/2013/Harley-Davidson.

3 Harley-Davidson,Inc.,10-KAnnualReport,2012. 4 Harley-Davidson,“InvestorRelations:Demographics,”Harley-DavidsonUSA(2013).Availableat http://investor.

harley-davidson.com/phoenix.zhtml?c=87981&p=irol-demographics. 5 Ibid.

6 Ibid. 7 Harley-Davidsoninternalresearch,September2007. 8 RichardL.NolanandSureshKotha,Harley-Davidson:PreparingfortheNextCentury(Cambridge,MA:Harvard

Business School, 2006), p. 3. 9 AlexTaylorIII,“TheHurdlesatHarley-Davidson,”CNNMoney(October3,2012).

10 Harley-Davidson, “H-D Timeline,” Harley-Davidson Museum. Available at  http://www.harley-davidson.com/ en_US/Content/Pages/HD_Museum/explore/hd-timeline.html.

11 Ibid.