Have to meet all requirements

Use Strategy concepts and theories (specify SWOTT analysis) to substantiate your answers

 

.

 

THE RUBRIC FINAL EXAM CASE 2020 (IN THE DOCUMENT SHARING FILES) CONTAINS THE METRICS,

 

MEASUREMENTS, CRITERIA AND REQUIRMENTS FOR EVALUATING THIS EXAM. STRONGLY ADVISE THAT

 

YOU REVIEW THIS RUBRIC PRIOR TO BEGINNING THE EXAM. It always amazes me when a student never

 

reviews the Rubric for the assignment as it will present the standards, requirements and expectations

 

for the grading of the assignment. For instance, please note in this Rubric that the following is stated:

 

“Grading of each exam question lacking an Appendix will automatically begin at 3.5 points before other

 

deductions are made for deficits not included within the submittal” And one might ask why for the 30%

 

value of an Appendix. The answer is if one cannot summarize what they have written in a graph, chart

 

or illustration; then, they do not understand what they have written!!!!

 

Also, please note below the requirements of 4 questions which by deduction means there will be

 

required 4 Appendices!!

 

It will be essay. It will have 4 questions and a minimum 2 pages per questions for a minimum total of 8

 

pages of text and maximum page requirement of FULL-page TEXT. These eight pages do not include

 

Cover Sheet, Table of Contents, Reference page or the 4 separate and independent Appendices. Please

 

review the Rubric Final Exam Case 2020 in the Document Sharing files. It will be due on Friday,

December the 4th by 11:59pm (the last day of class). No exceptions and/or extensions will be granted

 

for any reasons because of the length of time that has been given for its completion.

 

Submission Folder Week Fifteen

 

Case Exam – Instructions (due Friday, December the 4th

 

Before you begin the Exam and/or Case Analysis you should conduct extensive External and Internal

 

Research on Chipotle Mexican Grill!!!!! Utilize Strategy Concepts and Techniques for Crafting and

 

Executing Strategy that are presented within your textbook.

 

The basic question is CAN THE COMPANY RECOVER FROM ITS E. COLI DISASTER AND GROW CUSTOMER

 

TRAFFIC AGAIN.

 

The following four questions and their related answers required the utilization of Strategy Concepts and

 

Techniques for Crafting and Executing Strategy that have been presented within your textbook. Please

 

answer the following four Case Exam questions:

 

1. What are the Key Success Factors that will affect the ability of the CHIPOTLE to survive? Identify these

 

Key Success Factors and how they can be applied to retain customers and "weather" the crisis?

 

2. How do the CHIPOTLE's present SWOTs address the threats from the present crisis? Identify the

 

SWOTs and provide solutions as to how to return to profitability?

 

3. What are the current ethical standards confronting CHIPOTLE and how can they be applied to ensure

 

Social Responsibility and Sustainability?

 

4. What type of Best Practices might be structured and what types of controls implemented to regain

 

the customer's confidence in CHIPOTLE's products?

 

Areas that need to be researched in order to provide data and information for answering the above

 

questions would include

 

****Technology and process changes impacting the fast food industry.

 

***** Government Regulation of the fast food industry

 

******Criteria and actions that must be proven to regain consumer confidence in a company’s products

 

that have suffered extensive negative media attention.

 

Submittal of exam should be in APA format. Please refer to APA Template in the Document Sharing files.

 

Submittal of the Case Exam should be in the Week Fifteen Submission Folder prior to 11:59pm on

 

Friday, December the 4th.

 

 

 

 

 

REMEMBER THE BELOW EXTRACTION FROM THE SYLLABUS:

 

Turnitin tool:

 

The assignments of the Final Exam Case will be reviewed by the research tool Turnitin. Instructor’s cut-

 

off acceptance is less than 25%. If your submittal reflects a Turnitin percentage higher than 25%, then

 

the assignment will be viewed and graded as a plagiarism submittal and assigned zero points.

 

Accordingly, you should avoid any cut and paste and write your assignment in your own words. Avoid

 

multiple words and continual words within a phrase, sentence, or paragraph from reference sources

 

which will activate the Turnitin indicator of use of other authors or sources of copyrighted work. Also,

 

avoid cut and paste from previous course assignments as this will also increase your turnitin percentage.

 

To review your work and the percentage calculation, post your submittal earlier than the cut-off date

 

and time. It will reflect the percentage. Therefore, if you have a high percentage you can rework and

 

replace sentences, etc. into your own words. Then, post your assignment again prior to the cut-off date

 

and time. Instructor will grade the last posted submittal prior to the cut-off day and time. Any submittal

 

posted after the cut-off date and time will not be graded. If the late submittal is the only submittal, then

 

accordingly it will be assigned zero points. Thus, submit early instead of waiting until the “last minute.”

 

Also, please do not email me as to why your percentage is greater than 25%. All you have to do is click

 

on the “color” of Turnitin and it will list all the sources/reasons as to why your percentage is causing the

 

over 25% and you can go back and correct your causes of the percentage. Please review the

 

Undergraduate Student Handbook on the potential consequences of submitting a second submittal that

 

is labeled plagiarism