Case: Spanish Vines

COUNTRYMANAGER

Case Discussion The CountryManager case presents background information on the toothpaste industry, your company, and the region you will be entering. Below are a few guide questions to consider as you read the case. Be prepared to discuss these as well as other questions in class. 1. Name the segments in the CountryManager toothpaste markets.

2. How does product get from the manufacturer to the customer in the region?

3. Which country in the region has the highest population? Which has the largest sales of toothpaste? Which market has the most competitors?

4. What SKUs are available for introducing your brand in the region?

5. What factors affect the cost of production for your product?

6. Name three different ways you can measure success for your firm. What decisions will have the biggest impact on each measure?

1. 1 Name the segments in the CountryManager toothpaste markets:
2. 2 How does product get from the manufacturer to the customer in the region:
3. 4 What SKUs are available for introducing your brand in the region:
4. 5 What factors affect the cost of production for your product:
5. 3 Which country in the regions has the highest population Which has the largetst sales of toothpaste Which market has the most competitors:
6. 6 Name three different ways you can measure success for your firm What decisions will have the biggest impact on each measure: