CARRER MEMO

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CareerMemoAssignmentSheet-.docx

KEYSTONE LOGO DATE: September 4, 2018

TO: Business and Professional Communications Class

FROM: Barbara Mulligan

SUBJECT: Assignment Sheet for Career-Issue Memo Project

For this project, you will be writing a memo to Howard Wagner, your supervisor at Keystone Holdings, Inc., regarding an article you have selected and reviewed. (Keystone Holdings, Inc., can be any type of company you would like it to be—as it relates to your career and interests.)

After locating three top journals (in the RMU stacks or RMU online database) in your major field of study, select and photocopy or download an article from one of them. The article should treat a topic in detail (2,000-3,000 words or so). Because you will be using this article for two assignments—a written memo and a brief oral presentation—you will want to select an article that truly interests you and relates to issues of the workplace.

For your written article summary, please do the following:

· Critically read and then summarize the article : Determine the article’s main points and briefly summarize these in the memo, showing how these points are important for your company.

· Enhance readability : Present information clearly in both content and form. In other words, in addition to looking at language issues, consider how you can visually present the information to make it easy to read by using sound principles of memorandum layout.

· Role play : Begin and conclude with role-playing moves to make this memo sound more natural. For instance, you should start by setting the context for the memo by reminding Mr. Wagner why you are writing it and how you think the information you have researched relates to Keystone. Here is the scenario: Howard Wagner, your supervisor at work, has recognized you as a motivated individual with special knowledge and interest in [article topic of your choice]. Mr. Wagner believes that this topic will be critical for Keystone Holdings, Inc., in the 21st century. He has asked you to uncover the latest information on your topic with hopes that the information can be used to the company’s benefit. He may ask you eventually to research the topic further, but currently he has asked you simply to consult one of the leading journals. (This implies that you might want to offer to research the topic further as you conclude your memo.)

Here is how you might structure the content of your memo:

· First, as stated above, set the context—that you are responding to the CEO's request. This may include that you are addressing a problem or concern or need at the business.

· Then, state that in your research you came across a helpful article that can help meet that problem, concern or need; provide the title of the article, the author’s name, and a brief (1-2 sentence) summary of the article.

· Next, point out the highlights of the article and how the information, again, more specifically can benefit the company or meet some business need.

· In closing the memo, you may make a formal recommendation or propose a change in procedure and/or some new way of doing business. Also, tell the boss that you are available to do more research and would be glad to discuss the matter with him further.

When submitting this assignment, include only up to five pages of the article with your memo— DO NOT HAND IN MORE THAN FIVE PAGES.

For your brief (up to 5 minutes) oral presentation of the article’s key points and the connections to the company, you will create a PowerPoint presentation (5-10 slides). The slides may contain an outline of your discussion. Be sure and use images and make the presentation visually appealing.

Project Deadlines

· The first memo draft is due in class on _______(hard copy). We will have a peer review. Then, I will collect it and make further edits/comments.

· The final memo draft is due in class on the day of your oral presentation/PP (TBA).

Writing Guidelines

· Memo should be two pages—NOT LONGER.

· All papers must follow official memo format.

· They must be typed and on white paper.

· Single-space every line but double-space between paragraphs.

· Use one-inch margins and 12-pt. type, with clear fonts (i.e., Calibri, Arial, Times Roman).

· Thoroughly proofread your writing for spelling and grammatical errors.

· Late papers will not be accepted.

THE ORAL PRESENTATION

The oral presentation (approximately five minutes) should include the following:

· how you did your research

· what article you used

· what your main findings were

· how you applied these findings to the benefit of your company

· how you put the memo content together (content structure)

· how you put the memo design together (design structure)

· what you learned about business writing and/or writing in general

THE POWERPOINT PRESENTATION

The PowerPoint can be from five to ten slides based on what you feel is necessary. I recommend that you show your memo on a slide or slides. When talking about the main points of your memo (the information you gleaned from your article), you could do some sort of bulleted list on a slide or two. An important quotation (or two) could go on a slide. Just remember not to put too much copy on one slide. And every slide should have an image of some sort.

Keep in mind that the PowerPoint is a visual complement to what you are saying—it is not the speech itself.

All oral presentations must be done on the assigned due date.

Point Scale:

· Memo First Draft: 20 points

· Memo Final Draft: 50 points

· Memo Oral Presentation and PowerPoint: 30 points

TOTAL POINTS 100 points

Attached: Memo Project Rubric and Oral Presentation/PP Rubric

RMU/Business and Professional Communication

Career-Issue Memo Rubric

Name: ______________________________________________

45-50 A

40-44 B

35-39 C

Below C

Specific/compelling title

Clear title

Weak title

Vague/Poor title

Properly formatted and two pages long

Mostly follows memo format and length

Some formatting errors/ memo too long or short

Many formatting errors/memo too long or short

Audience focused—primary/secondary

Audience focused—primary

Audience focus lacks clarity

Audience focus is unclear

Sufficient, thorough research; content is well summarized, simplified

Adequate research; content is summarized and fairly simplified

Limited research/ content and not well summarized, simplified

Poor research/ content and not well summarized, simplified

Clear, concise writing, using plain language (conversational but professional); brief paragraphs

Chiefly clear, concise writing, using plain language; mostly brief paragraphs

Writing is unclear and vague in places; paragraphs too long

Writing is unclear/ vague throughout entire memo; paragraphs too long

Uses bolding, bulleting, underscoring to get biggest points across

Uses some bolding, bulleting, and underscoring

Uses little bolding, bulleting, and underscoring

Uses no bolding, bulleting or underscoring

Positive tone

Mostly positive tone

More neutral tone

Negative tone

Courteous

Mostly courteous

Hardly courteous

Not courteous

Bias-free language

Has one example of biased language

Has several examples of biased language

Has many examples of biased language

Clearly proofread—no spelling/grammar errors

Proofread—a couple grammar/spelling errors

More than three spelling/grammar errors

Not proofread—multiple errors

Accomplishes all assignment goals

Accomplishes many assignment goals

Accomplishes some assignment goals

Accomplishes few, if any, assignment goals

Comments:

RMU/Business and Professional Communication

Career-Issue Memo Oral Presentation/PP Rubric

Name: ______________________________________________

Criteria

Comments

Points

Memo Research and Application Discusses the source of the research (article) and explains main findings; information should be specific and clear (watch jargon, and be sure and simplify technicalities). Then, explains how information applies to/benefits Keystone. Summarizes structure of memo content.

/5

Memo Design Discusses how memo is designed, including the use of formatting techniques—e.g., headings, bolding, bullets, numbers, spacing, paragraph length, etc.

/5

Knowledge Gained

Explains the challenge and process of condensing the article/research to a two-page memo. Shares what was learned about business writing, along with writing and editing in general.

/5

Oral Delivery

Speech is not read and obviously practiced; eye contact, volume and pace are good; speech is audience-centered and no more than 5 minutes. Attitude and demeanor are enthusiastic, positive and upbeat (start with a smile!).

/5

PowerPoint Presentation

Slides compliment speech and do not distract from it; speaker uses slides appropriately; slides are visually appealing with clear images—and not copy heavy. Slide of article title/front page and a slide of the memo are included.

/10

Total Points

/30

Further Comments: