884 10 pages
slkdgha
CapstoneTemplate.pptxDemocracy in Higher Education
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javier
Table of Contents
Surveys Intro
What do we know about Democracy?
How is Democracy being taught?
Why is Augmented Reality preferred?
The Recommendation
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javier
Talk about the outline of the story,
Mention the size of our surveys and interviews plus 2dary research.
Survey Demographics
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N: 12
How long: 1 week
Classes taught: BLE, MKT, Social Change, Public Policy.
Why: Get more preferences and thoughts from
teachers
N: 38
How long: 1 week
Why: Our target market is mainly college students
javier
We also run interviews.
The Knowledge of Democracy
100% of professors surveyed are interested in implementing democracy in their class.
Students learning interest:
Knowledge on Democracy is assumed, it’s not taught!
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interested
not
interested
jeffrey
Talk about professors as well. They want to teach democracy
Back up data for taking for granted. (prof interview)
It’s not part of most curriculums and there is no specific class about it.
It’s a topic that’s given for granted that we all know about.
Just like grammar, or calculous.
The Market Challenge
Current Education Content & Pricing
Expensive ($48-$384)
Bulky Textbooks (1.2- 4.8 lbs)
Well established and structured curriculum
Over 100,000 students studying law & politics
Roughly 60,000 professors teaching government
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Citation: agilie.com
Jeffrey
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| Trusted Content | Convenience | Professor Training | Students Responsibility | Use of Mobility | |
| Virtual Reality | ✕ | ✕ | ✓ | ✓ | ✕ |
| Role Simulation Video Game | ✓ | ✓ | ✓ | ✓ | ✕ |
| Board Game | ✓ | ✕ | ✓ | ✕ | ✕ |
| Books | ✓ | ✓ | ✕ | ✓ | ✕ |
| Augmented Reality | ✓ | ✓ | ✕ | ✓ | ✓ |
Current Approaches to Teaching
javier
Virtual Reality
Positives:
Best learning tool in paper
Negatives:
Only 3 out of 12 professors liked it.
91% of students don’t have headsets.
Risky tech.
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javier
In paper vr is the best option. Incredibly real experiences, students would love it and it would totally do an amazing job of teaching democracy. Outside of paper, in reality, it’s not feasible:
One of our biggest pushers of our product would not support it. Professors did not choose virtual reality at all in the survey.
It’s invasive, and not every professor might feel comfortable wearing one of those on their face with everyone watching.
The technology is very young and a lot could go wrong when trying to do an exercise all at the same time.
Not many students have headsets. (figure out number from survey) no space in a classroom.
Do to the novelty, there is lack of workforce and a lack of competitive pricing when developing this.
Role Simulation Video Game
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Positives:
Great learning tool
Negatives:
Training for professors needs to be provided.
Not used at home
Takes one class to learn how to use
Complex development.
Takes one class to teach, and another to learn (Students take on average a class to get a hold of how to play. (survey)
Training for professors needs to be provided (dents, 2018)
Javier
What else can be learned from survey
It’s great because of this: immersive it is, it is new therefore better welcomed, usually through role playing it allows users to experience in a very direct way the life of a decision maker for example.
On our survey we learned that people have laptops. Our secondary research tells us community colleges might not have them.
Development is very expensive. Due to the immersive nature of the technology. Role playing requires many small details.
Too complex for prof. We know that
The reason that killed it for us was that professors had a hard time implementing it in their class. Secondary research tells us it’s very important that they are aware and knowledgeable on how the game works.
Our survey tells us that it might just be too intrusive, specially when democracy is not part on anyone's curriculum.
They require a big learning curve. (did you have trouble learning how to play?)
Can’t be used for one single class. But no more than 3, they take too much in the curriculum. (for how many classes did you use it?)
(did you use it outside the classroom)
Usable only once
The Board Game
No mobility
Home, Classrooms
Professors won’t invest time
It takes one class just to figure out how to play
Professor funded
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Jeffrey
Augmented Reality (AR)
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Javier
Think of it as watching a vid on a book.
It expands the knowledge in a book with a video like experience,
It’s a new technology, half of the technology is going to be in the book
Low risk. You can simply use the book if there is a problem with democracy.
Augmented Reality + Books
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Expectations
TIME
AR
Javier.
The non boring and inmersive youtube videos and the credibility of books.
Why partner with a book. Get ahead of the curve.
Close to 90% of students believed a book is most credible than an app or a simulation game.
SHE IS GETTING AHEAD AHEAD OF THE CURVE, THE OPPORTUNITY IS NOW.
Low cost of development. Low risk.
It’s able to do this: Still images in a book now show more than a 1000 words. Without having to google, waste time with videos you don’t want to watch.
Content in books is trusted more than simulations, apps. (Student survey)
Why partner up with books.
Prof more willing to implement (survey)
Students are already ivesting a lot in them (survey)
They like books. The feel, the ownership. (survey)
Augmented Reality + Books
Students View
Already pay for books
Ownership of book for future reference
Perfect balance of internet and books
Professors View
Better if no training required
Better if no technology issues
More likely to recommend a book
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javier
Survey says students study better with books, but google is a big player as well. Balancing both out is important. While getting rid of the bad experience of each. Boring book, and distracting internet.
Think of it as watching a vid on a book.
It expands the knowledge in a book with a video like experience,
It’s a new technology, half of the technology is going to be in the book
Low risk. You can simply use the book if there is a problem with democracy.
College students still like studying from books. They like (survey)
Professors are more likely to suggest a book (survey
Professors won’t need to be trained.
Students are already paying high amounts of money for books. (survey
Students like to keep their books (survey)
No big risk required from anyone, if AR (new tech) fails there is still a book to back it up.
Entering the market with AR
Students will buy the book if recommended by professor
Student’s view
80% students would buy supplementary books.
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Professor’s view
No democracy professors
Interested in making it a part in 1 class only
They need a prepared package
Remember, democracy is not yet even an entire class in most universities.
This is more about prof interest in democracy versus the tech.
Prof wouldn’t dedicate more than 1 class to the topic. We can’t go from not being taught at all to suddenly everyone caring.
Not dependent on being on the curriculum. Book can be bought by individuals of all walks of life, then read it at the comfort of their home.
Students in the survey showed more willingness to spend 20$ on a physical book than on an app.
Professors liked the medium as material for extra knowledge.(survey)
Survey.
Professors like the idea of testing students on the content of the book, or having a short project due. (Interview)
Competition
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Flipbacks
Vertical Structure
Size of a Kindle Reader
10 million copies sold as of 2017
Potential
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jeffrey
Need for content
Need for marketing space
Flipbacks as Supplementary Books
80% of students would buy supplementary books.
90% Students like the idea of being able to multitask
Only one hand is busy while using the flipback
Study with Google 30% and 70% with books
57% of students would buy a book if recommended by professor
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Javier
Find out how much students liked the product. Insert percentage.
Need for content
Need for marketing space
Flipback Advantages
Patented ✓
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Freda
This is not the normal book，Flipback in the shape of a phone with AR codes. And we will obtain the patented.
According to the survey, students like to using books, because they can Writing on it to take a note and highlighting sth they think useful/important; the feel of it on your hands.
Price
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Price Point ✓
Survey Statistic: $21-25
$24.99
To create and make a new AR App : $100,000-$200,000
Simple AR application: $30,000-50,000
Our AR App Publish Price: FREE
Freda
According to the survey, students invested lots of money, like $300-450 on textbooks each semester,
As a student, they don’t want to pay more on an app. The purpose of our app, is to give students a better understanding of knowledge.
And the price we set up for flipback is also include the app. So if you pay on flipback for $24.99 you will get the free app.
Recommendation
Small Publishers + Small App Developer
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Freda
We choose the small company, because there is a change happening in marketplace.The five main textbook companies which Jeffery mentioned before are being disrupted. Change is happening. We are getting a head. Before that happens, we will figure out the solutions.
It is good for work with small publishers and work with small application developer. we don’t want to be super big.
First Client
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Undergraduate and graduate schools with democracy programs and organizations
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Students are interested in learning about democracy.
___ Pedagogical value of polling-place observation by students
Tong
There are existed democracy programs and organizations.
Her study shows that students are interested in learning about democracy.
Recommendation Continued
Distribution Channel
.
In survey people use Amazon
Therefore:
Insert logo from Amazon.
Recomednations from Amazon.
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Tong
Amazon quote on the survey.
Flipbooks + AR
.
Like harry potter paintings, flipback books will bring boring to life.
Technology will keep developing over the years, and books like this will become the norm
Safeguard Democracy
They say voter ignorance is killing democracy, maybe we have stumbled with a much bigger solution.
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javier
Thank you
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Reference
https://medium.com/@101/how-to-determine-the-right-price-for-your-mobile-app-88b266d64ea0
https://agilie.com/en/blog/how-much-does-it-cost-to-build-an-augmented-reality-app
https://www.vrfitnessinsider.com/vr-fitness-naysayers-wrong-heres/chart/
https://thinkmobiles.com/blog/what-is-augmented-reality/
http://www.aascu.org/programs/ADP/
https://government.georgetown.edu/democracy-and-governance/course-offerings
https://democracy.missouri.edu/programs/undergraduate-programs/honors-collegefig/
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