Assessment 3: Annotated Outline (NEED ASSESSMENT 1 & 2)

Running head: CAPSTONE PROPOSAL 1

Capstone Proposal

MBA-FPX5910 MBA Capstone Experience

CAPSTONE PROPOSAL 2

Proposal

Introduction

Over the past few years, the communication business has expanded steadily, leading to

increased competition among the industry's major players. Due to the intense competition, firms

like Charter Communications have developed customer-centric programs and tactics that have

helped them capture a sizeable market share. Charter Communications, Inc. is a

telecommunications and mass media corporation that provides spectrum-branded services.

However, in recent years, Charter Communications Inc. has been challenged by many other

prominent, established players in the telecommunications industry, including Comcast and AT&T

(Loutskina, 2018). It serves more than 25 million users across forty-one states, making it the

second-largest broadband company in the U. S. after Comcast and the third-largest pay-TV

provider after Comcast and AT&T (Charter Communications, 2022). Charter ranks as the sixth

largest home phone service in terms of customer count.

Summary

Today, the communications sector is essential to modern life. There is an increase in the

number of businesses providing customer-oriented communication services due to technological

development. Millions of people have been drawn to the new industries of electronic learning

and e-commerce, all of which rely on communication services to connect to the internet and use

these new offerings. This has resulted in intense rivalry amongst businesses trying to win over

consumers.

CAPSTONE PROPOSAL 3

Discussion of the Proposal

When operating in the business world, a corporation must overcome many obstacles. The

company Charter Communications faces market competition as one of its problems. This

competition is mainly from fiber overbuilders and traditional cable overbuilders (Loutskina,

2018). The corporation needs a solid foundation to provide improved communication services to

the expanding markets caused by technology development. The patronage of a company's

clientele is essential to any business's survival. Successful businesses are built on understanding

and meeting customers' demands. Consumer tastes shift as a direct consequence of innovations

in technology and fashion. Consequently, a business must constantly adapt to its needs to attract

and keep clients.

Strategy & Scope

The Five Forces Analysis will be utilized to craft the overall strategy. This analysis

examines the macro-level elements and assesses how competitive a firm is in making profits. It is

essential to analyze major external factors, such as competition, that impact the firm (Burra &

Ushadevi, 2022). A SWOT analysis will examine the firm's Strengths, Weaknesses,

Opportunities, and Threats. This will be essential for laying the groundwork for picking effective

solutions following the actual status of the business.

The proposal's scope will examine how Charter Communications has dealt with the threat of

intense competition in the market. It will also look into industry trends that may present an

opening for Charter Communications to gain an edge over other firms. Lastly, solutions and

suggestions that the business can utilize to combat the competitors and keep up with client trends

will be assessed.

CAPSTONE PROPOSAL 4

Action Plan

The business challenge, market competition, will be addressed by implementing the

activities outlined in the action plan. Initial preparations will consist of learning as much as

possible about the difficulty level of the competition. To achieve this goal, an investigation of the

standard procedures, products, and services in the market, as well as comparing their costs, will

be done to identify the root cause of the competition. Investigations will be accomplished by

reading corporate publications and reports on the firm's website, as well as articles from

reputable sources with an established track record, such as the Wall Street Journal. An

examination of consumer fads, like changing tastes and preferences, will be conducted to see

how they influence the level of competition in the market. This will be achieved through keeping

tabs on social media trends, reviewing consumer feedback, and reviewing internal organization

documents. The ramifications of these factors will be assessed following an investigation of

industry norms and an analysis of consumer tendencies. This is essential for comprehending the

interconnected nature of these features. It will also be essential in determining the possible

consequences of each in how Charter Communications deals with competition.

Charter Communications faces stiff competition from a growing number of other

telecommunications providers. I plan to examine what drives this cutthroat market competition

and what other companies may do to survive in this environment. Charter Communications, Inc.

will use the Five Forces Analysis to devise a strategy to meet the challenge of intense

competition. This analysis will take a broad look at the company to see how profitable it is in

contrast to its competitors. A SWOT analysis will evaluate the company's strengths, weaknesses,

CAPSTONE PROPOSAL 5

opportunities, and threats. This is vital in laying the groundwork for picking the best solutions in

light of the difficulty of the competition. Finally, Charter Communications will research market

trends that may provide an advantage over other businesses.

Conclusion

As has been mentioned, competition poses a significant threat to many businesses.

According to the approach taken, it can either help or hurt a business. The proposal aims to learn

how competition has affected Charter Communications' business, specifically how it views and

addresses customers' experiences.

CAPSTONE PROPOSAL 6

References

Burra, N., & Ushadevi, K. (2022). Porter's Five Forces Analysis of Zanzibar's Seaweed Industry.

Asian Journal of Agricultural Extension, Economics &Amp; Sociology, pp. 185–196. https://

doi.org/10.9734/ajaees/2022/v40i111700

Charter Communications. (2022). About Charter | Charter. Corporate.charter.com. Retrieved 18

October 2022, from https://corporate.charter.com/about-

charter#:~:text=Charter%20Communications%2C%20Inc.

Loutskina, E. (2018). Charter Communications: Ensuring the Right Path Forward. SSRN

Electronic Journal. https://doi.org/10.2139/ssrn.3253523