Assessment 2: Capstone Proposal (NEED ASSESSMENT 1)

Running head: CAPSTONE PROPOSAL 1

Capstone Proposal

MBA-FPX5910: MBA Capstone Experience

October 20, 2022

CAPSTONE PROPOSAL 2

Proposal

Introduction

Over the past few years, the communication business has expanded steadily, leading to increased

competition among the industry's major players. Due to the intense competition, firms like

Charter Communications have developed customer-centric programs and tactics that have helped

them capture a sizeable market share. Charter Communications, Inc. is a telecommunications and

mass media corporation that provides spectrum-branded services. It serves more than 25 million

users across forty-one states, making it the second-largest broadband company in the U. S. after

Comcast and the third-largest pay-TV provider after Comcast and AT&T (Charter

Communications, 2022). Charter ranks as the sixth largest home phone service in terms of

customer count.

Summary

Today, the communications sector is essential to modern life. There is an increase in the number

of businesses providing customer-oriented communication services due to technological

development. Millions of people have been drawn to the new industries of electronic learning

and e-commerce, all of which rely on communication services to connect to the internet and use

these new offerings. This has resulted in intense rivalry amongst businesses trying to win over

consumers.

Discussion of the Proposal

When operating in the business world, a corporation must overcome many obstacles. The

company Charter Communications faces market competition as one of its problems. This

competition is mainly from fiber overbuilders and traditional cable overbuilders (Loutskina,

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2018). The corporation needs a solid foundation to provide improved communication services to

the expanding markets caused by technology development. The patronage of a company's

clientele is essential to any business's survival. Successful businesses are built on understanding

and meeting customers' demands. Consumer tastes shift as a direct consequence of innovations

in technology and fashion. Consequently, to attract and keep clients, a business must constantly

adapt in tandem with their needs.

Strategy & Scope

The Five Forces Analysis will be utilized to craft the overall strategy. This analysis examines the

macro-level elements and assesses how competitive a firm is in making profits. It is essential to

analyze major external factors, such as competition, that impact the firm (Burra & Ushadevi,

2022). A SWOT analysis will examine the firm's Strengths, Weaknesses, Opportunities, and

Threats. This will be essential for laying the groundwork for picking effective solutions per the

actual status of the business.

The proposal's scope will examine how Charter Communications has dealt with the threat of

intense competition in the market. It will also look into industry trends that may present an

opening for Charter Communications to gain an edge over other firms. Lastly, solutions and

suggestions that the business can utilize to combat the competitors and keep up with client trends

will be assessed.

Action Plan

The business challenge, market competition, will be addressed by implementing the activities

outlined in the action plan. Initial preparations will consist of learning as much as possible about

the difficulty level of the competition. To achieve this goal, an investigation of the standard

procedures, products, and services in the market, as well as comparing their costs, will be done to

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identify the root cause of the competition. Investigations will be accomplished by reading

corporate publications and reports on the firm's website, as well as articles from reputable

sources with an established track record, such as the Wall Street Journal. An examination of

consumer fads, like changing tastes and preferences, will be conducted to see how they influence

the level of competition in the market. This will be achieved through keeping tabs on social

media trends, reviewing consumer feedback, and reviewing internal organization documents. The

ramifications of these factors will be assessed following an investigation of industry norms and

an analysis of consumer tendencies. This is essential for comprehending the interconnected

nature of these features. It will also be imperative in determining the possible consequences of

each in how Charter Communications deals with the presence of competition.

Conclusion

As has been mentioned, competition poses a significant threat to many businesses. According to

the approach taken, it can either help or hurt a business. The proposal aims to learn how

competition has affected Charter Communications' business, specifically how it views and

addresses customers' experiences.

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References

Burra, N., & Ushadevi, K. (2022). Porter's Five Forces Analysis of Zanzibar's Seaweed Industry.

Asian Journal Of Agricultural Extension, Economics &Amp; Sociology, 185–196. https://

doi.org/10.9734/ajaees/2022/v40i111700

Charter Communications. (2022). About Charter | Charter. Corporate.charter.com. Retrieved 18

October 2022, from https://corporate.charter.com/about-

charter#:~:text=Charter%20Communications%2C%20Inc.

Loutskina, E. (2018). Charter Communications: Ensuring the Right Path Forward. SSRN

Electronic Journal. https://doi.org/10.2139/ssrn.3253523