Capstone 1, Capstone 2, Capstone 3

BM133 Introduction to Small Business Management: Capstone Project Part 4

Marketing & Sales Strategy

The Executive Summary is often considered the most important section of a business plan. This section briefly tells your reader where your company is, where you want to take it, and why your business idea will be successful. If you are seeking financing, the Executive Summary is also your first opportunity to grab a potential investor’s interest. Thus, the executive summary should highlight the strengths of your overall plan.

Generally, Executive Summaries are organized in a series of paragraphs, each with a particular topic. For the Capstone Project, imagine you are about to launch a new small business venture. You will be writing up 4 sections of an Executive Summary.

After writing out your Executive Summary in Capstone Project Parts 1-4, you will present your Executive Summary to a panel of judges (2-3 members of the academic team including your instructor) who are looking to invest money in a great business plan. Altogether, the judges can offer up to one million dollars to the entrepreneur with the best, most viable, and profitable business idea. You will also have the opportunity to listen to your competitors’ (classmates’) presentations and offer feedback to each other.

Capstone Part 4 Description:

After completing Capstone Project Parts 1-3, answer the following questions about your chosen business.

· Create a brief descriptive summary of your plans for marketing your products/services. Include the overall strategy and the sales plan as well as the longer-term competitive plan.

· What will make your product/service appealing to the target market? (Refer to p. 136 in the textbook.)

Submit your work in at least 2 paragraphs (5-6 sentences each) to the Capstone Project Part 4 Dropbox folder on D2L.

FOR INSTRUCTOR USE ONLY

Grading Rubric – Capstone Projects

Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements.

BM133: Introduction to Small Business Management (BCP)

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