Capstone 1, Capstone 2, Capstone 3
mkhan6
CapstoneProjectPart3.docx
BM133 Introduction to Small Business Management: Capstone Project Part 3
Business Model
The Executive Summary is often considered the most important section of a business plan. This section briefly tells your reader where your company is, where you want to take it, and why your business idea will be successful. If you are seeking financing, the Executive Summary is also your first opportunity to grab a potential investor’s interest. Thus, the executive summary should highlight the strengths of your overall plan.
Generally, Executive Summaries are organized in a series of paragraphs, each with a particular topic. For the Capstone Project, imagine you are about to launch a new small business venture. You will be writing up 4 sections of an Executive Summary.
After writing out your Executive Summary in Capstone Project Parts 1-4, you will present your Executive Summary to a panel of judges (2-3 members of the academic team including your instructor) who are looking to invest money in a great business plan. Altogether, the judges can offer up to one million dollars to the entrepreneur with the best, most viable, and profitable business idea. You will also have the opportunity to listen to your competitors’ (classmates’) presentations and offer feedback to each other.
Part 3: Business Model
After completing Capstone Project Parts 1 & 2, answer the following questions about your chosen business.
· Describe your product or service in detail. How is it used?
· What makes your business model unique and profitable?
· How do you remain profitable in spite of the changing marketplace?
Submit your work in at least 2 paragraphs (5-6 sentences each) to the Capstone Project Part 3 Dropbox folder on D2L.
Grading Rubric – Capstone Projects
Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).
Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements.
BM133: Introduction to Small Business Management (BCP)
Student:
Instructor:
Date:
Capstone Project Part 3: Business Model
|
Description of requirements |
Possible Points |
Your Points |
|
Answered: Describe your product or service in detail. How is it used? |
30 |
|
|
Answered: What makes your business model unique and profitable? |
25 |
|
|
Answered: How do you remain profitable in spite of the changing marketplace? |
20 |
|
|
Overall content has clarity and adequate supporting details |
5 |
|
|
Minimum 2 paragraphs (5-6 sentences each) |
5 |
|
|
Formatting - margins and font size appropriate |
5 |
|
|
Assignment was submitted by due date |
10 |
|
|
TOTAL |
100 |
|
YOUR SCORE: ________
