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CapstoneProjectPart2.docxCSS110 Customer Relationship Management: Capstone Project Part 2
Project Description:
Part 2 of the Capstone Project explores customer retention strategies.
1) Explain your understanding of customer retention. Provide examples to support your viewpoint.
2) Research and describe customer retention strategies utilized at the organization you have chosen.
3) As a prescribed consultant, provide additional strategies which the organization of your choice can implement for organizational success. Consider Loyalty Schemes, Customer Clubs and other customer retention strategies from Chapter 4.
Submit your work (at least 3 paragraphs) to the Capstone Project Part 2 Dropbox folder on D2L.
