Projects
aishasultana14
CapstoneProjectPart1.docxCSS110 Customer Relationship Management: Capstone Project Part 1
Project Description:
Choose an organization you would like to work for as an account manager and do the following:
1) Describe their key customers, B2B and B2C (if applicable).
2) Research how the organization manages its customer base (survey, direct mail, social media, etc.).
· Determine their customer needs
· Identify service gaps
3) Define the CRM tool the organization is using.
Submit your work in your own words (at least 3 paragraphs) to the Capstone Project Part 1 Dropbox folder on D2L.
