Project

This is the comment from the instructor on Part 1

Three things you will need to do for part II of the project:

1. Choose one segment of General Electric to expand it to Germany ( it is going to be difficult to expand the entire company and all the businesses that they are involved in)

2. Explain why Germany

3. Select one of the mode of entries that you listed on your paper.

Part 2 of Project Due Monday June 3rd

Instructions for Capstone Project Assignment Part 2

Now that you have your approved idea for the project it is time to begin the second part of the project, which builds on Project Part 1. Using the same company of choice that is proposing an expansion opportunity overseas, conduct research on the country. Specifically focus on the culture and cultural exchange. For the culture, review the web site http://geert-hofstede.com/ to compare the cultural differences between the countries. Identify the cultural differences and consider the cultural exchange. In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning.

Identify the following:

Cultural differences

Cultural exchange

Distribution Methods

Submission Requirements:

Submit a two- to three-page Word document using 12-pt. font and APA format

Part 3 of Project Due Monday June 17th

Instructions for Capstone Project Part 3

Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:

Internal environment

External environment

Strengths

Problem analysis

Recommendations and implementation costs

Submission Requirements:

Submit a two- to three-page Word document using 12-pt. font and APA format

Part 4 of Project Due Monday July 1st

You can write out the recorded proposal and I will record it myself. Or if you have any suggestions on a better way to performed that part im all open.

Instructions for Capstone Project Part 4

It’s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final proposal.

Project Part 4 is the final written analysis of your company’s strategic plan. Be sure to include:

Summary

Executive Summary

Submit all of the previous project parts, incorporating any feedback received from your instructor.

Required Sections:

Part 1 Introduction

Introduction and overview of your selected company along with an initial analysis of the growth opportunity

Country of Choice

Mode of Entry

Part 2 Cultural Exchange and Marketing Strategy

Cultural Differences

Distributions Methods: Product/Market, Pricing and Positioning

Part 3 Strategic Audit

Internal Environment

External Environment

Strengths

Problem Analysis

Recommendations and Implementation Costs

In addition, create a 10-15 minute PowerPoint Recorded presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion.

Submission Requirements: Submit your final written analysis of the company’s strategic plan for the expansion opportunity overseas. It should be eight to ten pages in length. Submit the recorded presentation video.