PUR Capstone
albany20
CapstoneprojectArtBaselfall2022-1.pptxFINAL PROJECT
Call it the capstone
ASSIGNMENT
Art Basel and related art festivals
Assignment overview
Research the shows: Art Basel on Miami Beach, Art Basel Wynwood, Art Miami, Context, Design Miami and others.
Read about the exhibitions, galleries and other elements in and around the festivities.
Choose a presenter or artist as the client.
ASSIGNMENT: 5 elements
PRESS RELEASE publicizing the presenter or artist’s event of no more than 400 words, including About section, headline or 70 characters or less, and four media outlets, two of which are bloggers.
STORY PITCH on one presenter or artist. Pitch to one blogger or reporter, and identify below the pitch three others that you would contact if the first turned you down.
ASSIGNMENT: 5 elements
SOCIAL MEDIA CAMPAIGN for the presenter or artist’s event, with six posts on any social platform. Each post must have an image, link and hashtag. Use the templates provided for the social media assignment.
BLOG POST of 400-500 words. The blog post is on behalf of the client; the feature is about the presenter or artist. Add an SEO summary of no more than 300 characters and four keywords.
ONE PR ELEMENT of your choice from among the assignments (e.g. media alert, newsletter, content marketing).
Deadlines & submission
Entire assignment is due by midnight on November 20
No revisions
Label files with your name, assignment and client (Examples: Carlos press release Picasso; Carlos Twitter Picasso)
Upload the files to Canvas.
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Questions? Schedule an editing session no later than November 17.
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