Capston
Miami R&R reanimated / reanimada
(definition of reanimated: brought back to life)
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Miami comes back to life
It’s 2022 and the COVID-19
pandemic has passed. People can safely leave their homes; they are going back to work and school.
IT’S TIME TO CELEBRATE.
Community leaders organize a series of concerts for Memorial Day weekend to bring people together and raise money to help those in Miami-Dade County with their financial needs.
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Basics
Three-day series of concerts with on-site activities
May 28-30, 2022
Concerts at Hard Rock Stadium, American Airlines Arena and Marlins Park
Performances by artists from Miami and those who call the city home
Money raised from ticket sales goes to a newly created fund managed by The Miami Foundation, which will make grants to organizations helping Miami-Dade residents
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friday, May 28 marlins park
Julio, Enrique & Julio Jr. Iglesias
DJ Khaled
2 Live Crew
Arturo Sandoval
TOP ACT: Pitbull
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saturday, MAY 29 American airlines arena
Nestor Torres
Ed Calle
Dashboard Confessional
Michael Tilson Thomas & The New World Symphony
TOP ACT: Gloria Estefan and the Miami Sound Machine
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sunday, MAY 30 hard rock stadium
Phil Collins
Jason Derulo
Jon Secada
Flo Rida
TOP ACT: Ariana Grande
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Other attractions at each concert
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(pre-concert) Meet-and-greet with players and coaches from the Dolphins, Heat, Marlins, Florida Panthers and Inter Miami CF
Traveling exhibits from the PAMM, The Bass, The Wolfsonian, Frost Science, Coral Gables Museum, and MOCA North Miami
CAPSTONE
Press release of no more than 400 words on Miami R&R, including an About section, and list 5 media outlets, 3 of which are bloggers. Quote Pitbull and Gloria Estefan.
Story pitch on one aspect of the weekend, which can be a concert or a performer. List 3 alternative media outlets that would be interested in featuring your pitch.
Social media campaign for Miami R&R, with 5 posts on one platform. Every post must have an image, link and hashtag.
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CAPSTONE
Blog post of 300-400 words on one aspect of Miami R&R, which can be a concert, an activity or a performer. Include images and fake links.
Infographic about the event with at least 5 images and corresponding text points. Include a link to more info and social media icons.
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Extra Credit
For extra credit, create a list of 10 Instagram influencers to whom you would pitch to help with pre-event publicity and why you chose them. (2 additional points; maximum points 100)