Capston

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CapstoneMiamiReanimated-ReanimadaSpring2022.pptx

Miami R&R reanimated / reanimada

(definition of reanimated: brought back to life)

1

Miami comes back to life

It’s 2022 and the COVID-19

pandemic has passed. People can safely leave their homes; they are going back to work and school.

IT’S TIME TO CELEBRATE.

Community leaders organize a series of concerts for Memorial Day weekend to bring people together and raise money to help those in Miami-Dade County with their financial needs.

2

Basics

Three-day series of concerts with on-site activities

May 28-30, 2022

Concerts at Hard Rock Stadium, American Airlines Arena and Marlins Park

Performances by artists from Miami and those who call the city home

Money raised from ticket sales goes to a newly created fund managed by The Miami Foundation, which will make grants to organizations helping Miami-Dade residents

3

friday, May 28 marlins park

Julio, Enrique & Julio Jr. Iglesias

DJ Khaled

2 Live Crew

Arturo Sandoval

TOP ACT: Pitbull

4

saturday, MAY 29 American airlines arena

Nestor Torres

Ed Calle

Dashboard Confessional

Michael Tilson Thomas & The New World Symphony

TOP ACT: Gloria Estefan and the Miami Sound Machine

5

sunday, MAY 30 hard rock stadium

Phil Collins

Jason Derulo

Jon Secada

Flo Rida

TOP ACT: Ariana Grande

6

Other attractions at each concert

7

(pre-concert) Meet-and-greet with players and coaches from the Dolphins, Heat, Marlins, Florida Panthers and Inter Miami CF

Traveling exhibits from the PAMM, The Bass, The Wolfsonian, Frost Science, Coral Gables Museum, and MOCA North Miami

CAPSTONE

Press release of no more than 400 words on Miami R&R, including an About section, and list 5 media outlets, 3 of which are bloggers. Quote Pitbull and Gloria Estefan.

Story pitch on one aspect of the weekend, which can be a concert or a performer. List 3 alternative media outlets that would be interested in featuring your pitch.

Social media campaign for Miami R&R, with 5 posts on one platform. Every post must have an image, link and hashtag.

8

CAPSTONE

Blog post of 300-400 words on one aspect of Miami R&R, which can be a concert, an activity or a performer. Include images and fake links.

Infographic about the event with at least 5 images and corresponding text points. Include a link to more info and social media icons.

9

Extra Credit

For extra credit, create a list of 10 Instagram influencers to whom you would pitch to help with pre-event publicity and why you chose them. (2 additional points; maximum points 100)

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