Question for John Meurithi

Running head: MANAGEMENT PROGRAM` 1

MANAGEMENT PROGRAM 2

Capstone Week 2-Management Program

PJM580-Capstone Project Management

Dr. Matt Keogh

Lorraine Schlimm

CSU Global Campus

09/03/2017

Engineer to order has for a long time been a traditional method from where large products such as oil refineries and ships are created. On the other hand, bespoke is the manner in which smaller products contrary to the bigger products are made, for instance, clothes as well as furniture (Fox, 2015). Both the costs as well as the times of production for certain products are more than likely higher than those which are mass homemade. The main reason to this is due to the fact that authority is not offered to individual customers by the weight agents. On the other hand, companies which can be considered as mass customizers for instance, Toyota of McDonalds and Dell do give up various choices in regard to their already determined options list. The Toyota Motor Company can be considered as a company which traverses a lot of different countries. Their multinationalism has been made possible by the range of automobiles as well as the robots they produce from their headquarters in Japan. The automobile company is ranked number one in car production in Asia as well as the second largest producer.

The company presently stands among the best three Asian car production companies with competition rising from companies such as Honda Motors and Nissan Motors. This dominance in the market sees the company having an ability to play a great role in the supply of global markets. Apart from just the production of automobiles and robotics, the company is also known to offer different services such as its financial subsidy dabbed as the Toyota Financial Service as well as other minor productions. There goes no day when one walking in the streets will fail to at least see more than five different Toyota automobile brands. For instance, the company offers a wide range of vehicle brands such as the Lexus, the Toyota Harrier, the Mark X as well as the Corona. As a company in the quest of success and profit maximization, Toyota currently do control the greatest shares in Hino as well as Daihatsu. In addition to this, the company also holds a percentage of 8.7% shares of the manufacturers of Subaru, Fuji Heavy Industries (Stamatis, 2012). Toyota in the year 2005 in conjunction with Daihatsu produced as much as 8.54 million vehicles, this number however being insignificant to their general motor year by a margin of 6600,000 vehicles (Stamatis, 2012). As a company looking to dominate the world with their range of products, Toyota presently have factory branches in the entire world so as to take their products to their consumers. Such a move has seen the company gain the title of being among the best as they offer products as well as accessible service to their customers. In such factories, the workers are responsible for the assembly of all the imported car parts in perpetration for sales in the local market. However, the company has manufacturing plants in countries such as Australia, Canada, the USA as well as the mother country in Japan.

The very first automobile manufactured by Toyota out of Japan was a Land Cruiser. The vehicle was built in Brazil, Sao Paulo on May 1969. One of their reasons for success in both the African as well as the Asian market is due to their quality products which have been able to leave great positive impacts on the consumers who use their vehicle products. This has been driven by the Japanese belief which goes to state that every good thing has a chance of being improved to better. Through this, the company has been able to ensure that there is an increased quality as well as quantity in their production which culminates eventually into organizational success. This attitude owned by the company is expressed by a Japanese word, “Kaizen” which translates into continuous improvement (Fox, Lindfors, Jokinen and Ylen, 2014). The stakeholders of Toyota have recently turned their attention to the European markets which is considered as a vital playground for their products. This move is also considered as an ambitious attempt for the company to take extreme grip on the global markets. According to the European market index in the year 2003, the company with the use of the three brands, namely, Daihatsu, Hino and Toyota recorded a market share of 4.4% (Stamatis, 2012).

In the United States, the business activities of the Japanese vehicles as well as the sales are greatly profitable. The Toyota Company was able to get past ford in US sales which saw the company stand in second place after the number one company GM. Eventually, at the end of the year, Toyota managed to gain status as a world leader in car sales after they were able to get past General Motors who had held the markets for a long time. The strategies which have for long been used by Toyota leading to their world domination have been designed and created by Japanese specialists who instil their values to the growth and development of the company. The Kaizen strategy can be attributed to as one of the strategies which saw the company become as one of the most influential companies in the Japanese Markets. Their approach on continuous improvement has ensured that the organizations level of quality productivity is kept at maximum for the purpose of their clients. The Kaizen strategy is considered as an integrative strategy which incorporates also a cross functional approach that majors on great improvement as well as a focus on the parameters of quality, competitiveness as well as productivity through a direct involvement of the staff.

In order to take good advantage of all the opportunities available on the global market, Toyota has been able to use a comprehensive approach which also includes a great knowledge on the market characteristics where they seek to influence. The company also uses a slogan which goes as “think global, act local “which definitely goes to show their dominance in the global field as well as their tendency to serve each and every individual country exceptionally with services customized to their local needs and requirements (Fox, 2015). This has also enabled the company to meet the local consumer demand. The company’s success in both the Asian as well as the European markets is greatly influenced to the desire as well as the zeal to produce high quality products, perfection in their manufacturing, creation of new brands as well as creating concern for their new products and services. The company has also stuck to its protocols maintaining honesty, loyalty as well as caring for their consumer needs and requirements. Even after the recent shortfall in their products range, they offered public apologies promising to deliver better products with attention focused on security as well as the quality of future productions

References

Fox, S. (2015) User-centred products: a review of fundamental challenges. Engineering Management, 17(3), 32–36.

Fox, S., Jokinen, T., Lindfors, N., & Ylén, J. (2014). Formulation of robust strategies for project manufacturing business. International Journal Of Managing Projects In Business, 2(2), 217-237. http://dx.doi.org/10.1108/17538370910949275

Stamatis, D. H. (2012). Essentials for the Improvement of Healthcare Using Lean & Six Sigma. Michigan: CRC Press.