marriage

COMPETITION

Visit the following sites to see who is in the marriage space.

Marriage - Focus on the Family

Marriage Retreats - WinShape Marriage

Retrouvaille Marriage Help Program For Struggling Couples (helpourmarriage.org)

Weekend To Remember Marriage Retreat - FamilyLife®

Marriage Helper | Save Your Marriage | Strengthen Families

National Marriage Week USA

US Marriage :: Classes

OVERVIEW OF WORKSHOPS AND CLASSES

A NEW BEGINNING CRISIS WORKSHOP (ANB)

· Average 10 to 13 per year.

· 2023 Calendar has 8 LIVE (4 TX and 4 TN) and 5 ONLINE

· 3 days Friday 8-6pm, Saturday 8-6pm, Sunday 12 to 6pm. (Always Central Time)

· 6 to 12 couples per workshop. Class capacity is 24 couples for LIVE and 10 for ONLINE.

LIVE ANB WORKSHOPS IN NASHVILLE, TN AND HOUSTON, TX.

· $1,995 per couple. Does not include food, lodging or transportation

· Discounts (Only can claim 2 of 3 below for a total of $400 off)

· $200 discount for Payment in Full

· $200 discount for Veteran or First Responder status

· $200 discount for pastoral or counselor referral.

ONLINE WORKSHOPS

· $1,295 per couple. Does not include food, lodging or transportation

· Discounts (Only can claim 2 of 3 below for a total of $200 off)

· $100 discount for Payment in Full

· $100 discount for Veteran or First Responder status

· $100 discount for pastoral or counselor referral.

When finances are an issue, we offer scholarships up to $395 for Live and $295 for Online

Deferred payment agreements for the balance up to 6 months.

Expenses include payment to Workshop Leaders, cost of materials and shipping.

DYNAMIC MARRIAGE AND UNITED 9 WEEK MARRIAGE ENRICHMENT CLASSES

· Live and Online

· Led by volunteer couples who complete Facilitator Training, and are marriage champions for their church.

· One day weekly for approximately 2 hours over 9 consecutive weeks

· $130 per couple for Dynamic Marriage materials

· $99 per couple for United materials

FACILITATOR TRAINING SEMINARS (FTS)

· 3 days: Friday 12:30pm-6:00pm, Saturday 8:30am-6:00pm, and Sunday 1:00pm-5:30pm (Always Central Time)

· 6 to 12 couples per seminar.

· $395 per couple. $350 for 2 or more couples that register together, usually within the same church.

· $100 to retake class if previously certified.

· Facilitators recertify annually by answering a 10 question survey emailed to them on the anniversary month of their original certification. If not completed, the facilitator is marked inactive.

· Expenses include payment to Workshop Leaders, cost of materials and shipping.

· Currently 3 couples lead Facilitator Training Seminars.

· We are working on selecting our top and most active DM and United Class Leaders to offer the opportunity to become future leaders for our Facilitator Training Seminars. We are calling this our Master Facilitator Training (MFT).

· Facilitator Data from SalesForce: Between April 2013 and April 2023, Currently 753 active, 41 inactive, 1180 prospective (This data may or may not have been updated.)

MARKETING

Mailchimp – 31,410 Contacts, 19-310 Subscribers. Audience not segmented. Only capture emails from contact forms on website. Most consistent using this platform and using social cards to post on FB, Instagram and Twitter with each email sent. Usually send one or two a month.

Boast – Just subscribed in March to use for video testimonials from your laptop camera. Want to use on website and social media. No response to date after a couple email blasts.

Facebook:

· https://www.facebook.com/MarriageDynamicsInstitute/ 9.4 likes 9.8 followers

· https://facebook.com/SAveMyMarriage/ 2.9 likes 3k followers

· Facebook Group for Facilitators – Dynamic Marriage and United Facilitator Group, 60 members

Twitter - @MarriageDynami1 134 following, 1009 followers since July 2017 . I do include Twitter when publishing email content from MailChimp. Total 551 tweets

Instagram - https://www.instagram.com/marriagedynamicsinstitute/

YouTube - @marriagedynamics3204 one video, 19 subscribers

Podcasts - https://open.spotify.com/show/1X4GLhKoF6g8CqxuXSagMx?si=4bc1b6fa33564eed&nd=1

On episode 19. Usually one podcast released a month.

Websites: http://www.marriagedynamics.com and http://www.savemymarriage.com .

Blogs – on both MDI and SMM websites.

· Managed in WordPress (which is not real easy)

· No blogs written in last year due to time constraints. However, Celeste has started on a blog series “Couples in the Bible” and what modern day couples can learn from them.

· Made request in email blasts for guest bloggers. No response.

DEMOGRAPHICS (According to Google Analytics)

See attachments for MDI and SMM Website

FINANCIALS

www.givingmatters.com / Search for Family Dynamics Institute

STAFF (2 FT, 2 PT)

Deb Timson – Executive Director / 10 years

· Fundraising

· Operations

· Financials / Bookkeeping / Year end financials / filing charitable solicitations.

· Shipping and Inventory

· HR (Recruiting, Interviews)

Celeste LaReau – Ministry Marketing Manager / 1year

· Lead follow up for Crisis, Enrichment and Facilitator Training

· Registration for ANB and FTS. All registration is taken by phone.

· Updating website and website development for Save My Marriage

· Social Media

· Email blasts

· Blog sourcing and writing as time permits

· Occasional community relations / presentations

· Development of Master Facilitator Training program to recruit and train more Facilitator

· Researching new ideas and opportunities

Paige Emerick – Part Time administrative

· Inputs website leads into SalesForce

· Other assignments as needed

Sue Duffield - Podcast Producer

Interns: Posted with several faith based universities in September of 2022 on Students | Handshake (joinhandshake.com). Got no response.

WHAT WE OUTSOURCE:

· TAX CONSULTANT

· Considered outsourcing Bookkeeping and Shipping so Deb would have more time for Fundraising, Public Speaking and Community Development.

WERE WE NEED SUPPORT

· Blog writers on marriage

· SalesForce Administration

· Website

· Community Relations

· Board development

· Fundraising

· More Social Media Marketing

· Directory listing updates and capturing reviews

BIGGEST CHALLENGES

· Post engagement from former class and workshop participants and facilitators/churches

· More qualified leads coming from website

· More automation of processes and procedures

· Certifying more couples to train facilitators (currently we have 3 couples) Developing a training program for Facilitator Trainers called “Master Facilitator Training”. We have identified about 10 ideal couples. Been working on it for about 8 months. Haven’t completed due to time constraints.

· Certifying more couples to lead crisis workshops (currently we have 3 couples. One of those is contemplating retiring this year or next. ANB Leaders require one spouse of the couple is a licensed therapist, family counselor for at least 10 years.)