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CAPSIM

Round 4 Decisions – Robert Yengibaryan

The USA Low Tech Segment total market size is 6954. The demand for growth in 2028 is 6%. The Low Tech Segment for Germany total market size is 1514. The demand growth rate in 2028 is 20%. China Low Tech Segment market size is 2509. The demand growth rate in 2028 is 45% We will add the two values together to get the growth rate for the following year (market size X demand growth rate + market size).

LOW TECH (2028)	Market size	Growth rate	Growth rate next year
USA	6954	6%	7371
Germany	1514	20%	1817
China	2509	45%	3638

The High Tech Segment (USA) total market size is 4610. The demand growth rate in 2028 is 13%. The High Tech Segment (Germany) total market size is 1838. The demand growth rate in 2028 is 35%. The High Tech Segment (China) is 605. The demand growth rate in 2028 is 32%. We will add the two values together to get the growth rate for the following year (market size X demand growth rate + market size).

HIGH TECH (2028)	Market Size	Growth rate	Growth rate next year
USA	4610	13%	5209
Germany	1838	35%	2077
China	605	32%	799

Ideal position for Low Tech Segment(s) is 6.3. Future positioning expectations for Low Tech Segments(s) is 6.8. Ideal position for High Tech Segment(s) is 9.5. Future positioning expectations for High Tech Segment(s) is 10.2. To determine the future position expectations, add the ideal position to the drift rate. To determine the drift rate, look at previous rounds to determine the trend.

	Ideal Position	Drift Rate	Position Expectations
Low Tech Segment	6.3	0.5	6.8
High Tech Segment	9.5	0.5	10.2

A high customer satisfaction score (CSS) indicates that customers are happy/satisfied with the product. The higher the number, the better.

Customer Satisfaction Score (CSS)	Baker	Buzz
Low Tech Segment	14	N/A
High Tech Segment	23	92

R&D

· Baker

· Speed and Accuracy updated from 6.3 to 6.8 which are the ideal positions for each in the Low Tech Segment.

· Regional kits in place

· Increased service life from 18,200 to 19,200

· Buzz

· Speed and Accuracy updated from 9.5 to 10.2 which is the ideal position for each in the High Tech Segment

· Service life kept in same position

· Regional kits kept in place

Marketing

· Baker

· Kept Price, promo budget, and sales budge in place

· Reduced forecast from 4000 to 2000 since Baker sold only 1413.

· Buzz

· Kept price the same since it is already at the max desired price

· Reduced promo and sales budget from 3000 to 2000. The CSS is very high for High Tech Segment meaning that customers are very satisfied with the product.

· Increased forecast from 610 to 700 based on report and analysis provide above.

Production

· Baker

· Increased production for USA, Germany, and China to meet customer demand without exhausting plant utilization. A short fall still exists.

· Increased capacity to 2350 and automation to 4.5 to meet growing customer demand.

· Buzz

· Increased capacity to 700 to meet customer demand in High Tech Segment.

Finance.

Closing cash position reduced to $2147. This number was adjusted based on changes made to R&D, Marketing, and Production.