Write an Eight- to Ten-page analysis on Mediocre
Contents
RP98793_1 Round 2 - 2023 Report
Section 1 High Level Overview
Section 2 Research & Development
Section 3 Marketing - United States of America: Low Tech
Section 4 Marketing - United States of America: High Tech
Section 5 Marketing - Germany: Low Tech
Section 6 Marketing - Germany: High Tech
Section 7 Marketing - China: Low Tech
Section 8 Marketing - China: High Tech
Section 9 Production
Section 10 Finance
Section 11 Custom Modules
0 . 1 R o st er
Andrews
Daniel Borowski
Antonia Martin
Angelina Adu-Henaku
Mauricio De Casa
Andrew Kravchenko
Anjah Flora Ayuk
Baldwin
Jacqueline Randolph
Emily Leite
Earli Lesane-Evans
Jacquelyn Jose
Donald Ru�n
Darriel Hawkins
Chester
Patricia Czyzewski
Kirstie Hafer
Megan Graham
Mark Ahrens
Javis LeMelle
Victoria Pearlman
Digby
Travis Lee
Ruslana Milikhiker
Shemeika Gilmore
Valerie Gregorio
Zachary Masin
Erie Ferris
Section 1 | High Level Overview Please note: For �nancials, millions are reported in thousands
1 . 1 H ig h L ev el O v er v iew
Andrews Baldwin Chester Digby Erie Ferris Average
Sales $69,007 $43,200 $63,345 $76,800 $47,029 $107,357 $67,790
EBIT $6,980 $5,511 $5,320 $20,025 $11,565 $27,713 $12,852
Pro�t $1,889 $2,530 $2,174 $11,338 $6,666 $16,321 $6,820
Cumulative Pro�t $13,366 $6,251 $9,445 $29,305 $20,642 $38,057 $19,511
SG&A to Sales Ratio 10.21% 10.53% 12.82% 7.71% 5.02% 7.48% 8.96%
Contribution Margin 25.93% 29.74% 30.31% 38.56% 33.95% 37.11% 32.60%
Stock Price $12.15 $13.51 $19.08 $52.50 $37.17 $67.55 $33.66
Market Cap $24m $27m $52m $105m $74m $137m $70m
Emergency Loan $23,437 $0 $0 $0 $0 $0 $3,906
1 . 2 Ma r ket Sh a r e
Andrews Baldwin Chester Digby Erie Ferris
United States of America 20.1% 12.6% 18.4% 22.3% 13.7% 12.9%
Germany 0% 0% 0% 0% 0% 0%
China 0% 0% 0% 0% 0% 100%
Global Market Share 17% 10.6% 15.6% 18.9% 11.6% 26.4%
1.3 USA Market Share
AndrewsAndrews 20.1 %20.1 % Andrews 20.1 %
BaldwinBaldwin 12.6 %12.6 % Baldwin 12.6 %
ChesterChester 18.4 %18.4 % Chester 18.4 %
DigbyDigby 22.3 %22.3 % Digby 22.3 %
ErieErie 13.7 %13.7 % Erie 13.7 %
FerrisFerris 12.9 %12.9 % Ferris 12.9 %
Andrews Baldwin Chester Digby
Erie Ferris
1.4 Germany Market Share
AndrewsAndrews 0.0 %0.0 % Andrews 0.0 %
BaldwinBaldwin 0.0 %0.0 % Baldwin 0.0 %
ChesterChester 0.0 %0.0 % Chester 0.0 %
DigbyDigby 0.0 %0.0 % Digby 0.0 %
ErieErie 0.0 %0.0 % Erie 0.0 %
FerrisFerris 0.0 %0.0 % Ferris 0.0 %
Andrews Baldwin Chester Digby
Erie Ferris
1.5 China Market Share
AndrewsAndrews 0.0 %0.0 % Andrews 0.0 %
BaldwinBaldwin 0.0 %0.0 % Baldwin 0.0 %
ChesterChester 0.0 %0.0 % Chester 0.0 %
DigbyDigby 0.0 %0.0 % Digby 0.0 %
ErieErie 0.0 %0.0 % Erie 0.0 %
FerrisFerris 100.0 %100.0 % Ferris 100.0 %
Andrews Baldwin Chester Digby
Erie Ferris
Section 2 | Research & Development
2 . 1 P r o d u ct L ist
Name Speed Accuracy Service Life Region Kit Age Revision Date Design Score
Able 6.4 6.4 20,000 USA 5.1 June 8, 2024 25
Baker 5.3 5.3 18,800 3.1 December 1, 2022 84
Cake 5.8 5.8 15,500 USA 1.9 May 18, 2023 49
Clack 7.3 7.3 20,000 USA 0.5 June 24, 2023 33
Dart -- -- -- -- June 8, 2024 --
Daze 8.0 8.0 23,000 USA 1.8 July 13, 2023 61
Eat 6.4 6.4 21,000 5.1 November 25, 2018 34
Fast 7.3 7.3 19,000 1.8 November 27, 2023 26
Foot -- -- -- -- February 20, 2024 --
2.2 Perceptual Map
Speed
A cc u ra cy
AbleAbleAble BakerBakerBakerCakeCakeCake
ClackClackClack DazeDazeDaze
EatEatEat FastFastFast
0 2 4 6 8 10 12 14 16 18 20 0
2
4
6
8
10
12
14
16
18
20
Section 3 | Marketing - United States of America: Low Tech
3 . 1 Cu st o mer B u y in g Cr it er ia
Expectations Importance
Price $15.00 - $35.00 55%
Age 3 Years 19%
Positioning Speed 5.8 Accuracy 5.8 17%
Service Life 14,000 - 20,000 Hours 9%
3 . 2 Dema n d I n f o r ma t io n
2023 Total Market Size 6,560
2023 Total Units Sold 6,560
2024 Demand Growth Rate 6%
3.3 USA Market Share
AndrewsAndrews 24.2 %24.2 % Andrews 24.2 %
BaldwinBaldwin 21.9 %21.9 % Baldwin 21.9 %
ChesterChester 21.0 %21.0 % Chester 21.0 %
DigbyDigby 3.1 %3.1 % Digby 3.1 %
ErieErie 17.0 %17.0 % Erie 17.0 %
FerrisFerris 12.8 %12.8 % Ferris 12.8 %
Andrews Baldwin Chester Digby Erie Ferris
3.4 Actual vs. Potential Units Sold
1586
1435 1381
203
1116
840 699
2549
1922
142
509
739
Actual Potential
Andrews Baldwin Chester Digby Erie Ferris 0
500
1000
1500
2000
2500
3000
3 . 5 To p P r o d u ct s
Name Price Revision
Date Units
Sold Potential
Sold Stock Out
Age Speed Accuracy Sales
Budget Customer
Accessibility Promo Budget
Customer Awareness
Region Kit
Design Score
Customer Satisfaction
Able $33.25 8-June-2024 1,586 699 No 5.1 6.4 6.4 $2,700 54% $2,500 88% Yes 11 12
Baker $25.00 1-Dec-2022 1,435 2,549 Yes 3.1 5.3 5.3 $2,000 56% $2,000 100% No 84 44
Cake $25.50 18-May-2023 1,331 1,866 Yes 1.9 5.8 5.8 $800 62% $1,850 90% Yes 49 31
Eat $32.00 25-Nov-2018 1,116 509 No 5.1 6.4 6.4 $1,000 32% $1,000 61% No 34 8
Fast $35.00 27-Nov-2023 840 739 No 1.8 7.3 7.3 $1,350 40% $1,350 78% No 24 5
Daze $40.00 13-July-2023 203 142 Yes 1.8 8 8 $2,300 34% $1,500 83% Yes 22 1
Clack $41.00 24-June-2023 49 55 Yes 0.5 7.3 7.3 $1,600 62% $2,400 73% Yes 16 2
Section 4 | Marketing - United States of America: High Tech
4 . 1 Cu st o mer B u y in g Cr it er ia
Expectations Importance
Positioning Speed 8.8 Accuracy 8.8 39%
Age 0 Years 32%
Service Life 17,000 - 23,000 Hours 19%
Price $25.00 - $45.00 10%
4 . 2 Dema n d I n f o r ma t io n
2023 Total Market Size 4,080
2023 Total Units Sold 4,080
2024 Demand Growth Rate 13%
4.3 USA Market Share
AndrewsAndrews 12.0 %12.0 % Andrews 12.0 %
BaldwinBaldwin 7.2 %7.2 % Baldwin 7.2 %
ChesterChester 19.6 %19.6 % Chester 19.6 %
DigbyDigby 42.1 %42.1 % Digby 42.1 %
ErieErie 8.7 %8.7 % Erie 8.7 %
FerrisFerris 10.5 %10.5 % Ferris 10.5 %
Andrews Baldwin Chester Digby Erie Ferris
4.4 Actual vs. Potential Units Sold
489
293
799
1717
354 427
313
519
1009
1589
240
410
Actual Potential
Andrews Baldwin Chester Digby Erie Ferris 0
500
1000
1500
2000
4 . 5 To p P r o d u ct s
Name Price Revision
Date Units
Sold Potential
Sold Stock Out
Age Speed Accuracy Sales
Budget Customer
Accessibility Promo Budget
Customer Awareness
Region Kit
Design Score
Customer Satisfaction
Daze $40.00 13-July-2023 1,717 1,589 Yes 1.8 8 8 $2,300 60% $1,500 83% Yes 61 44
Able $33.25 8-June-2024 489 313 No 5.1 6.4 6.4 $2,700 55% $2,500 88% Yes 25 7
Clack $41.00 24-June-2023 451 510 Yes 0.5 7.3 7.3 $1,600 63% $2,400 73% Yes 33 23
Fast $35.00 27-Nov-2023 427 410 No 1.8 7.3 7.3 $1,350 41% $1,350 78% No 21 14
Eat $32.00 25-Nov-2018 354 240 No 5.1 6.4 6.4 $1,000 33% $1,000 61% No 7 5
Cake $25.50 18-May-2023 349 499 Yes 1.9 5.8 5.8 $800 63% $1,850 90% Yes 13 10
Baker $25.00 1-Dec-2022 293 519 Yes 3.1 5.3 5.3 $2,000 57% $2,000 100% No 9 8
Section 5 | Marketing - Germany: Low Tech
5 . 1 Cu st o mer B u y in g Cr it er ia
Expectations Importance
Price €15.00 - €35.00 50%
Positioning Speed 5.8 Accuracy 5.8 21%
Age 3 Years 15%
Service Life 14,000 - 20,000 Hours 14%
5 . 2 Dema n d I n f o r ma t io n
FX Rate $1.00$ : €1.00EUR
2023 Total Market Size 1,312
2023 Total Units Sold 0
2024 Demand Growth Rate 20%
5.3 Germany Market Share
AndrewsAndrews 0.0 %0.0 % Andrews 0.0 %
BaldwinBaldwin 0.0 %0.0 % Baldwin 0.0 %
ChesterChester 0.0 %0.0 % Chester 0.0 %
DigbyDigby 0.0 %0.0 % Digby 0.0 %
ErieErie 0.0 %0.0 % Erie 0.0 %
FerrisFerris 0.0 %0.0 % Ferris 0.0 %
Andrews Baldwin Chester Digby Erie Ferris
5.4 Actual vs. Potential Units Sold
0 0 0 0 0 00 0 0 0 0 0
Actual Potential
Andrews Baldwin Chester Digby Erie Ferris
0
5 . 5 To p P r o d u ct s
Name Price Revision
Date Units
Sold Potential
Sold Stock Out
Age Speed Accuracy Sales
Budget Customer
Accessibility Promo Budget
Customer Awareness
Region Kit
Design Score
Customer Satisfaction
Section 6 | Marketing - Germany: High Tech
6 . 1 Cu st o mer B u y in g Cr it er ia
Expectations Importance
Positioning Speed 8.8 Accuracy 8.8 43%
Age 0 Years 33%
Service Life 17,000 - 23,000 Hours 16%
Price €25.00 - €45.00 8%
6 . 2 Dema n d I n f o r ma t io n
FX Rate $1.00$ : €1.00EUR
2023 Total Market Size 1,362
2023 Total Units Sold 0
2024 Demand Growth Rate 35%
6.3 Germany Market Share
AndrewsAndrews 0.0 %0.0 % Andrews 0.0 %
BaldwinBaldwin 0.0 %0.0 % Baldwin 0.0 %
ChesterChester 0.0 %0.0 % Chester 0.0 %
DigbyDigby 0.0 %0.0 % Digby 0.0 %
ErieErie 0.0 %0.0 % Erie 0.0 %
FerrisFerris 0.0 %0.0 % Ferris 0.0 %
Andrews Baldwin Chester Digby Erie Ferris
6.4 Actual vs. Potential Units Sold
0 0 0 0 0 00 0 0 0 0 0
Actual Potential
Andrews Baldwin Chester Digby Erie Ferris
0
6 . 5 To p P r o d u ct s
Name Price Revision
Date Units
Sold Potential
Sold Stock Out
Age Speed Accuracy Sales
Budget Customer
Accessibility Promo Budget
Customer Awareness
Region Kit
Design Score
Customer Satisfaction
Section 7 | Marketing - China: Low Tech
7 . 1 Cu st o mer B u y in g Cr it er ia
Expectations Importance
Price ¥100.00 - ¥240.00 60%
Age 3 Years 14%
Positioning Speed 5.8 Accuracy 5.8 14%
Service Life 14,000 - 20,000 Hours 12%
7 . 2 Dema n d I n f o r ma t io n
FX Rate $1.00$ : ¥7.20CNY
2023 Total Market Size 1,731
2023 Total Units Sold 1,495
2024 Demand Growth Rate 45%
7.3 China Market Share
AndrewsAndrews 0.0 %0.0 % Andrews 0.0 %
BaldwinBaldwin 0.0 %0.0 % Baldwin 0.0 %
ChesterChester 0.0 %0.0 % Chester 0.0 %
DigbyDigby 0.0 %0.0 % Digby 0.0 %
ErieErie 0.0 %0.0 % Erie 0.0 %
FerrisFerris 100.0 %100.0 % Ferris 100.0 %
Andrews Baldwin Chester Digby Erie Ferris
7.4 Actual vs. Potential Units Sold
0 0 0 0 0
1495
0 0 0 0 0
1731
Actual Potential
Andrews Baldwin Chester Digby Erie Ferris 0
500
1000
1500
2000
7 . 5 To p P r o d u ct s
Name Price Revision
Date Units
Sold Potential
Sold Stock Out
Age Speed Accuracy Sales
Budget Customer
Accessibility Promo Budget
Customer Awareness
Region Kit
Design Score
Customer Satisfaction
Fast ¥240.00 27-Nov-2023 1,495 1,731 Yes 1.8 7.3 7.3 $1,250 18% $1,250 66% No 28 4
Section 8 | Marketing - China: High Tech
8 . 1 Cu st o mer B u y in g Cr it er ia
Expectations Importance
Positioning Speed 8.8 Accuracy 8.8 41%
Age 0 Years 28%
Service Life 17,000 - 23,000 Hours 20%
Price ¥170.00 - ¥305.00 11%
8 . 2 Dema n d I n f o r ma t io n
FX Rate $1.00$ : ¥7.20CNY
2023 Total Market Size 458
2023 Total Units Sold 396
2024 Demand Growth Rate 32%
8.3 China Market Share
AndrewsAndrews 0.0 %0.0 % Andrews 0.0 %
BaldwinBaldwin 0.0 %0.0 % Baldwin 0.0 %
ChesterChester 0.0 %0.0 % Chester 0.0 %
DigbyDigby 0.0 %0.0 % Digby 0.0 %
ErieErie 0.0 %0.0 % Erie 0.0 %
FerrisFerris 100.0 %100.0 % Ferris 100.0 %
Andrews Baldwin Chester Digby Erie Ferris
8.4 Actual vs. Potential Units Sold
0 0 0 0 0
396
0 0 0 0 0
458
Actual Potential
Andrews Baldwin Chester Digby Erie Ferris 0
100
200
300
400
500
8 . 5 To p P r o d u ct s
Name Price Revision
Date Units
Sold Potential
Sold Stock Out
Age Speed Accuracy Sales
Budget Customer
Accessibility Promo Budget
Customer Awareness
Region Kit
Design Score
Customer Satisfaction
Fast ¥240.00 27-Nov-2023 396 458 Yes 1.8 7.3 7.3 $1,250 19% $1,250 66% No 19 10
Section 9 | Production 9 . 1 P r o d u ct io n P la n t L o ca t io n s
USA Germany China
Andrews, Baldwin, Chester, Digby, Erie Ferris
Production vs Capacity
9 . 2 P la n t I n f o r ma t io n
Name Primary Segment
Units Produced
Units Sold
Inventory USA
Inventory Germany
Inventory China
Auto. Next Round
Capacity Next Round
Plant Utilization
Total Plant Investment
Able Low Tech 3,120 2,075 1,045 0 0 4.3 2,500 163% $18,000
Baker Low Tech 1,728 1,728 0 0 0 4 1,900 95% $0
Cake Low Tech 1,680 1,680 0 0 0 7 1,450 167% $22,000
Clack High Tech 500 500 0 0 0 6 500 110% $2,570
Dart -- 0 0 0 0 0 1 1,000 0% $10,000
Daze High Tech 1,920 1,920 0 0 0 4.5 2,200 121% $16,500
Eat Low Tech 1,632 1,470 162 0 0 3 1,700 100% $0
Fast High Tech 3,149 3,157 2 0 0 4 2,404 197% $15,488
Foot -- 0 0 0 0 0 2.5 900 0% $14,400
9 . 3 Co st s
Name Price Direct Material Direct Labor Shipping Defects Cont. Margin
Able $33.25 $11.59 $10.31 $0.00 $0.93 25.9%
Baker $25.00 $8.40 $8.14 $0.00 $0.70 29.7%
Cake $25.50 $9.21 $8.30 $0.00 $0.76 25.1%
Clack $41.00 $12.83 $10.07 $0.00 $0.96 41.3%
Dart $0.00 $0.00 $0.00 $0.00 $0.00 0%
Daze $40.00 $14.83 $8.82 $0.00 $0.98 38.6%
Eat $32.00 $10.38 $9.30 $0.00 $0.83 34%
Fast $34.00 $10.86 $9.18 $0.60 $1.25 37.1%
Foot $0.00 $0.00 $0.00 $0.00 $0.00 0%
3,1203,1203,120
1,7281,7281,728
2,1802,1802,180
1,9201,9201,920
1,6321,6321,632
3,1493,1493,149
2,0002,0002,000
1,9001,9001,900
1,5501,5501,550
1,6501,6501,650
1,7001,7001,700
1,7001,7001,700
Production Capacity
Andrews
Baldwin
Chester
Digby
Erie
Ferris
0 250 500 750 1000 1250 1500 1750 2000 2250 2500 2750 3000 3250 3500
Section 10 | Finance 1 0 . 1 I n co me St a t emen t
Andrews Baldwin Chester Digby Erie Ferris
Sales $69,007 $43,200 $63,345 $76,800 $47,029 $107,357
Variable Costs
Direct Material $24,874 $15,072 $23,401 $28,353 $15,758 $32,683
Direct Labor $21,398 $14,068 $18,977 $16,943 $13,672 $28,988
Shipping $0 $0 $0 $0 $0 $1,900
Defects $1,928 $1,214 $1,766 $1,887 $1,226 $3,936
Inventory Carry $2,911 $0 $0 $0 $406 $5
Total Variable Costs (Labor, Material, Carry, Ship, Defect)
$51,112 $30,354 $44,143 $47,184 $31,062 $67,514
Contribution Margin $17,895 $12,846 $19,202 $29,616 $15,967 $39,843
Period Costs
Depreciation $3,867 $2,787 $4,287 $3,520 $2,040 $3,526
SG&A
R&D $1,000 $0 $855 $1,530 $0 $1,905
Promotions $2,500 $2,000 $4,250 $1,500 $1,000 $2,600
Sales $2,700 $2,000 $2,400 $2,300 $1,000 $2,600
Administration $849 $548 $615 $591 $362 $923
Total Period Costs $10,915 $7,334 $12,407 $9,441 $4,402 $11,554
Net Margin $6,980 $5,511 $6,795 $20,175 $11,565 $28,289
Other (Fees/Write-offs/Bonuses/Relocation Fee) $0 $0 $1,475 $150 $0 $576
EBIT $6,980 $5,511 $5,320 $20,025 $11,565 $27,713
Interest (Short term/Long Term) $4,015 $1,539 $1,908 $2,227 $1,099 $3,366
Taxes $1,038 $1,390 $1,194 $6,229 $3,663 $7,693
Pro�t Sharing $39 $52 $44 $231 $136 $333
Net Pro�t $1,889 $2,530 $2,174 $11,338 $6,666 $16,321
1 0 . 2 B a la n ce Sh eet
Andrews Baldwin Chester Digby Erie Ferris
Cash $0 $12,708 $9,214 $23,251 $28,309 $34,366
Accounts Receivable $5,672 $3,551 $5,206 $6,312 $3,865 $8,824
Inventory $24,261 $0 $0 $0 $3,386 $45
Total Current Assets $29,933 $16,259 $14,420 $29,564 $35,560 $43,234
Plant and Equipment $58,000 $41,800 $64,300 $62,800 $30,600 $67,288
Accumulated Depreciation ($16,733) ($15,773) ($12,407) ($15,840) ($14,280) ($16,219)
Total Fixed Assets $41,267 $26,027 $51,893 $46,960 $16,320 $51,069
Total Assets $71,199 $42,286 $66,314 $76,524 $51,880 $94,303
Accounts Payable $5,956 $2,495 $3,628 $3,878 $2,798 $5,533
Current Debt $25,304 $1,867 $1,867 $10,267 $1,867 $20,989
Long-Term Debt $9,333 $14,433 $19,033 $15,833 $9,333 $19,765
Total Liabilities $40,593 $18,795 $24,528 $29,978 $13,998 $46,288
Common Stock $4,937 $4,937 $20,037 $4,937 $4,937 $6,126
Retained Earnings $25,669 $18,554 $21,749 $41,609 $32,946 $41,889
Total Equity $30,606 $23,491 $41,785 $46,545 $37,882 $48,015
Total Liabilities & Owners Equity $71,199 $42,286 $66,314 $76,524 $51,880 $94,303
1 0 . 3 Ca sh F lo w St a t emen t
Andrews Baldwin Chester Digby Erie Ferris
Starting Cash Position $11,262 $7,660 $16,045 $30,154 $22,303 $21,401
Cash From Operations
Net Income(Loss) $1,889 $2,530 $2,174 $11,338 $6,666 $16,321
Adjustment For Non-Cash Items
Depreciation $3,867 $2,787 $4,287 $3,520 $2,040 $3,526
Extraordinary Gains/Losses/Write-offs $0 $0 $770 $0 $0 $0
Changes In Current Assets And Liabilities
Accounts Payable $3,329 ($529) $1,745 $834 ($73) $101
Inventory ($24,261) $0 $0 $0 ($3,386) $187
Accounts Receivable ($1,522) $260 ($2,036) ($694) $759 ($124)
Net Cash From Operations ($16,699) $5,048 $6,938 $14,998 $6,006 $20,011
Cash From Investing
Net Plant Improvements ($18,000) $0 ($24,570) ($26,500) $0 ($29,888)
Cash From Financing
Dividends Paid $0 $0 $0 $0 $0 $0
Sales Of Common Stock $0 $0 $9,500 $0 $0 $1,189
Purchase Of Common Stock $0 $0 $0 $0 $0 $0
Cash From Long-Term Debt Issued $0 $0 $4,600 $3,000 $0 $10,330
Early Retirement Of Long-Term Debt $0 $0 $0 $0 $0 $0
Retirement Of Current Debt $0 $0 ($3,300) ($6,800) $0 ($7,170)
Cash From Current Debt Borrowing $0 $0 $0 $8,400 $0 $19,123
Cash From Emergency Loan $23,437 $0 $0 $0 $0 $0
Net Cash From Financing $23,437 $0 $10,800 $4,600 $0 $23,472
Effect Of Exchange Rates $0 $0 $0 $0 $0 ($630)
Net Change In Cash ($11,262) $5,048 ($6,832) ($6,902) $6,006 $12,964
Ending Cash Position $0 $12,708 $9,214 $23,251 $28,309 $34,366
1 0 . 4 B o n d Ma r ket Su mma r y
Company Series Face Value Yield Closing Price S&P Rating
Andrews 10.0S2025 11.0S2027
$3,733,333 $5,600,000
10% 10.66%
$100.00 $103.17
CC CC
Baldwin 10.0S2025 11.0S2027 8.0S2032
$3,733,333 $5,600,000 $5,100,000
9.76% 10.2% 8.3%
$102.48 $107.84 $96.34
BB BB BB
Chester
10.0S2025 11.0S2027 8.0S2032 8.3S2033
$3,733,333 $5,600,000 $5,100,000 $4,600,000
9.62% 9.94% 7.9%
8.03%
$103.93 $110.65 $101.26 $103.39
A A A A
Digby
10.0S2025 11.0S2027 8.0S2032 8.3S2033
$3,733,333 $5,600,000 $3,500,000 $3,000,000
9.67% 10.04% 8.05% 8.19%
$103.38 $109.58 $99.38
$101.34
BBB BBB BBB BBB
Erie 10.0S2025 11.0S2027
$3,733,333 $5,600,000
9.49% 9.69%
$105.42 $113.55
AA AA
Ferris
10.0S2025 11.0S2027 8.0S2032 8.5S2033
$3,733,333 $5,600,000 $102,150
$10,329,850
9.86% 10.4% 8.61% 8.9%
$101.40 $105.81 $92.86 $95.55
B B B B
Next Year's Prime Rate: 5%
1 0 . 5 St o ck Ma r ket Su mma r y
Company Closing Price Change Shares Outstanding Market Cap Book Value EPS Dividend Yield P/E
Andrews $12.15 ($16.55) 2,000,000 $24m $15.30 $0.94 $0.00 0% 12.86
Baldwin $13.51 $0.33 2,000,000 $27m $11.75 $1.27 $0.00 0% 10.68
Chester $19.08 ($1.94) 2,723,675 $52m $15.34 $0.80 $0.00 0% 23.91
Digby $52.50 $10.82 2,000,000 $105m $23.27 $5.67 $0.00 0% 9.26
Erie $37.17 $3.47 2,000,000 $74m $18.94 $3.33 $0.00 0% 11.15
Ferris $67.55 $18.60 2,024,291 $137m $23.72 $8.06 $0.00 0% 8.38
Finance - Charts
10.6 Stock Price
10.7 Net Pro�t
1 0 . 8 I n co me St a t emen t - USA
Andrews Baldwin Chester Digby Erie Ferris
Sales $69,007 $43,200 $63,345 $76,800 $47,029 $44,345
Variable Costs
Direct Material $24,874 $15,072 $23,401 $28,353 $15,758 $13,112
Direct Labor $21,398 $14,068 $18,977 $16,943 $13,672 $11,630
Shipping $0 $0 $0 $0 $0 $1,900
Defects $1,928 $1,214 $1,766 $1,887 $1,226 $1,579
Inventory Carry $2,911 $0 $0 $0 $406 $5
Total Variable Costs (Labor, Material, Carry, Ship, Defect)
$51,112 $30,354 $44,143 $47,184 $31,062 $28,227
Contribution Margin $17,895 $12,846 $19,202 $29,616 $15,967 $16,118
Period Costs
Depreciation $3,867 $2,787 $4,287 $3,520 $2,040 $0
SG&A
SG&A $7,049 $4,548 $8,120 $5,921 $2,362 $4,986
R&D $1,000 $0 $855 $1,530 $0 $1,905
Promotions $2,500 $2,000 $4,250 $1,500 $1,000 $1,350
Sales $2,700 $2,000 $2,400 $2,300 $1,000 $1,350
Administration $849 $548 $615 $591 $362 $381
Total Period Costs $10,915 $7,334 $12,407 $9,441 $4,402 $4,987
Net Margin $6,980 $5,511 $6,795 $20,175 $11,565 $11,132
Other (Fees/Write-offs/Bonuses/Relocation Fee) $0 $0 $1,475 $150 $0 $576
EBIT $6,980 $5,511 $5,320 $20,025 $11,565 $10,556
Interest (Short term/Long Term) $4,015 $1,539 $1,908 $2,227 $1,099 $3,366
Taxes $1,038 $1,390 $1,194 $6,229 $3,663 $3,403
Pro�t Sharing $39 $52 $44 $231 $136 $76
Net Pro�t $1,889 $2,530 $2,174 $11,338 $6,666 $3,711
20.6220.6220.62
28.728.728.7
12.1512.1512.1513.1913.1913.19
21.0221.0221.02 19.0819.0819.08
41.6841.6841.68
52.552.552.5
33.733.733.7 37.1737.1737.17
48.9548.9548.95
67.5567.5567.55
Andrews Baldwin Chester Digby Erie Ferris
2021 2022 2023 2024 2025 2026 2027 2028 $0
$10
$20
$30
$40
$50
$60
$70
$80
Andrews Baldwin Chester Digby Erie Ferris $0
$2500
$5000
$7500
$10000
$12500
$15000
$17500
1 0 . 9 I n co me St a t emen t - G er ma n y
Andrews Baldwin Chester Digby Erie Ferris
Sales $0 $0 $0 $0 $0 $0
Variable Costs
Direct Material $0 $0 $0 $0 $0 $0
Direct Labor $0 $0 $0 $0 $0 $0
Shipping $0 $0 $0 $0 $0 $0
Defects $0 $0 $0 $0 $0 $0
Inventory Carry $0 $0 $0 $0 $0 $0
Total Variable Costs (Labor, Material, Carry, Ship, Defect)
$0 $0 $0 $0 $0 $0
Contribution Margin $0 $0 $0 $0 $0 $0
Period Costs
Depreciation $0 $0 $0 $0 $0 $0
SG&A
SG&A $0 $0 $0 $0 $0 $0
R&D $0 $0 $0 $0 $0 $0
Promotions $0 $0 $0 $0 $0 $0
Sales $0 $0 $0 $0 $0 $0
Administration $0 $0 $0 $0 $0 $0
Total Period Costs $0 $0 $0 $0 $0 $0
Net Margin $0 $0 $0 $0 $0 $0
Other (Fees/Write-offs/Bonuses/Relocation Fee) $0 $0 $0 $0 $0 $0
EBIT $0 $0 $0 $0 $0 $0
Interest (Short term/Long Term) $0 $0 $0 $0 $0 $0
Taxes $0 $0 $0 $0 $0 $0
Pro�t Sharing $0 $0 $0 $0 $0 $0
Net Pro�t $0 $0 $0 $0 $0 $0
1 0 . 1 0 I n co me St a t emen t - Ch in a
Andrews Baldwin Chester Digby Erie Ferris
Sales $0 $0 $0 $0 $0 $63,012
Variable Costs
Direct Material $0 $0 $0 $0 $0 $19,572
Direct Labor $0 $0 $0 $0 $0 $17,358
Shipping $0 $0 $0 $0 $0 $0
Defects $0 $0 $0 $0 $0 $2,357
Inventory Carry $0 $0 $0 $0 $0 $0
Total Variable Costs (Labor, Material, Carry, Ship, Defect)
$0 $0 $0 $0 $0 $39,287
Contribution Margin $0 $0 $0 $0 $0 $23,725
Period Costs
Depreciation $0 $0 $0 $0 $0 $3,526
SG&A
SG&A $0 $0 $0 $0 $0 $3,042
R&D $0 $0 $0 $0 $0 $0
Promotions $0 $0 $0 $0 $0 $1,250
Sales $0 $0 $0 $0 $0 $1,250
Administration $0 $0 $0 $0 $0 $542
Total Period Costs $0 $0 $0 $0 $0 $6,568
Net Margin $0 $0 $0 $0 $0 $17,157
Other (Fees/Write-offs/Bonuses/Relocation Fee) $0 $0 $0 $0 $0 $0
EBIT $0 $0 $0 $0 $0 $17,157
Interest (Short term/Long Term) $0 $0 $0 $0 $0 $0
Taxes $0 $0 $0 $0 $0 $4,289
Pro�t Sharing $0 $0 $0 $0 $0 $257
Net Pro�t $0 $0 $0 $0 $0 $12,611
Section 11 | Custom Modules
1 1 . 1 Wo r kf o r ce Su mma r y
Andrews Baldwin Chester Digby Erie Ferris
Number of Employees 586 303 340 337 327 564
First Shift 361 303 195 278 327 286
Second Shift 225 0 145 59 0 278
Overtime % 0% 0% 0% 0% 0% 0%
Turnover Rate 10.0% 10.0% 10.0% 10.0% 10.0% 10.0%
New Employees 366 30 172 54 33 56
Separated Employees 0 43 0 0 0 23
Productivity Index 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%