Prof Double R

Leading for Change

Introduction Given the fast pace of change in just about every industry today, one

of the most important ways that leaders communicate is by leading

for change. Leaders who are effective at this task do a good job of

communicating what the change will be (or already is), how that

change will affect both the company and its employees, and what

employees need to know in order to get the resources they need to

respond appropriately and feel that their contributions are an

important part of the change.

In this activity, you’ll see how change comes up and how a new

leader — you! —responds to it.

 Intro

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 Transcript (transcript.asp)

Licensed under a Creative Commons Attribution 3.0 License (https://creativecommons.org/licenses/by-nc-nd/3.0/).

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