Unit 4 Assignment

Missions, values, and ethics all involve the same importance to a company. You cannot

have ethics without values or vice versa. What missions, values and ethics mean to me might not

be what they mean to you. Everyone has a difference in opinion and that is a company needs to

work together to establish their mission, core values, and code of ethics.

Mission states are usually a sentence or short paragraph describing a company’s goal or

philosophy. According to Keeling (2013) a mission statement “is important because the mission

creates and communicates a sense of shared purpose” between employees and its customers (p.

30). I decided to choose two different companies; PepsiCo and EMHS. While EMHS’s (2016)

mission statement is short, PepsiCo’s (2016) mission statement is long giving two different

experiences when evaluating each company. EMHS’s (2016) mission statement states: EMHS

partners with individuals and communities to improve health and well-being by providing high

quality, cost effective services. The mission statement is great because you understand what they

do and what they provide to the community.

RPZ Marketing should include what is most important to them. For example, social

media marketing is the reason two companies came together. While RPZ Analytics brings the

majority of social media training, Genaflek Marketing brings the basic marketing tools. RPZ

Marketing now can provide the clients a variety of services that puts them ahead of the

competition. It is important that a new company creates a brand for themselves and a mission

statement affect clientele in a good or bad way.

According to Betts and Croom (2011), there are four key dimensions including

operational excellence, strategic fit, ability to adapt, and unique voice. Each is values a company

should have to run a successful business. Values are difficult to explain because not every

This study source was downloaded by 100000763908249 from CourseHero.com on 10-12-2021 21:04:39 GMT -05:00

https://www.coursehero.com/file/14049085/Unit-4-Assignment-1/

Th is

stu dy

re so

ur ce

w as

sh ar

ed v

ia C

ou rs

eH er

o. co

m

definition is the same. Values are what matters most to the company when making decisions.

Values do not change from time to time or from person to person. If a company values the

quality of the product they produce, then the quality of the product needs to be within the

standards. By listing the values on a company website for the public to read, this allows

consumers to debate if they want that company’s product. If a consumer does not agree with the

values, one might choose a different company. PepsiCo (2016) had different values than EMHS

(2016). PepsiCo (2016) lists their values right under their mission. They strive to “care for [their]

customers, and the world [they] live in, sell only products [they] can be proud of, speak with

truth and candor, win with diversity and inclusion, balance short-term and long-term, and respect

other and succeed together”.

As Carl at RPZ Marketing expressed before, one value should be continuity of coverage

and client relationships. Essentially the marketing company is geared to please the clients so

adding this to the list of values would be a top priority. One great value could also entail

dependability and adaption. The customer should always depend that their product is being

represented to the fullest potential. RPZ Marketing needs to adaption to the advances in

technology. Soon, social media might not be the main communication source and a marketing

company needs to adapt to the correct changes.

Ethics are the gray area to every company. Ethics can be what is morally or lawfully right

but Joan Marques (2012) discusses five points that make you think about what ethics are.

“Ethical and legal are two different concepts; something can be legal but not ethical” (Marques,

2012, p. 6). This statement provide and excellent description of the gray area within each

company. What one company thinks is ethical might not be what the next company thinks. For

instance, Marques (2012) described cultural, personal differences, and group setting all

This study source was downloaded by 100000763908249 from CourseHero.com on 10-12-2021 21:04:39 GMT -05:00

https://www.coursehero.com/file/14049085/Unit-4-Assignment-1/

Th is

stu dy

re so

ur ce

w as

sh ar

ed v

ia C

ou rs

eH er

o. co

m

participate in what is ethical. Culture plays a tremendous role because it is all about the

background. Take the most of the wars America is involved in for example; the other countries

culture may believe in child labor or killing of women and children but that are not the American

belief. American citizens feel that this is not ethical and something needs to be done even though

this culture has done this for hundreds of years.

Poor ethical decisions can make or break a marketing company. RPZ Marketing should

incorporate honesty and integrity within each ethical decision. All RPZ Marketing employees

should understand where their company stands on ethics to provide the best customer service

possible. Being a leader also falls under the ethics umbrella and this will be the hardest for RPZ

Marketing to overcome. This is because RPZ Marketing is down half the employees due to

training, this means the rest of the employees need to take initiative and help their fellow co-

workers.

Values not only affect a business and how customers perceive that business, but values

can also affect the way employees interact with each other. A company needs a code of ethics

and values to correctly influence one employee’s behavior. Most companies encourage positive

choices and values and discourage negative ones. This will impact how an employee presents

him or herself. The code of ethics and values not only allow employees structure but the

employer as well. The guidelines are clearly written and help guide the management hold

employees accountable. One great example of intersection of values and ethics is plagiarism.

This is a common problem among campuses all over the United States. Academic advisors at

colleges assume that each student has the understanding for crediting someone else work. This

becomes difficult for some cultures where memorization is mandatory. It now becomes an ethical

and values problem.

This study source was downloaded by 100000763908249 from CourseHero.com on 10-12-2021 21:04:39 GMT -05:00

https://www.coursehero.com/file/14049085/Unit-4-Assignment-1/

Th is

stu dy

re so

ur ce

w as

sh ar

ed v

ia C

ou rs

eH er

o. co

m

RPZ Marketing takes pride in its clients and expresses that this is the most important

value. Unfortunately at this time RPZ Marketing is short staffed due to training issues since the

merger. Clients are waiting to be assigned a consultant which in turn pushed off the marketing

for that client. For companies like Suzanne’s Organic Cupcakes waiting is not an option because

this means loss of revenue. Clients could potentially find another marketing company because

their need might not be met at RPZ Marketing. Ethically we are taking care of our employees

and giving them the best tools to excel at their career, but we are sacrificing our reputation and

values of the clients to achieve this. Essentially RPZ marketing needs all the help they can get.

Hiring temporary coverage would be ideal to help with the client lists and RPZ Marketing would

still benefit from the revenue. This would ensure that clients are satisfied with their marketing

and help while employees are receiving proper training.

This study source was downloaded by 100000763908249 from CourseHero.com on 10-12-2021 21:04:39 GMT -05:00

https://www.coursehero.com/file/14049085/Unit-4-Assignment-1/

Th is

stu dy

re so

ur ce

w as

sh ar

ed v

ia C

ou rs

eH er

o. co

m

Citations

EMHS (2016). EMHS Mission. Retrieved from http://www.emhs.org/about-us/core-values.aspx

Keeling, M. (2013). MISSION STATEMENTS. Knowledge Quest, 42(1), 30-36. Retrieved from http://search.proquest.com.library.capella.edu/docview/1437351980?accountid=27965

Lu, D, Betts, A, and Croom, S. (2011). Re-investigating Business Excellence: Values, Measures, and a Framework, from Total Quality Management and Business Excellence, volume 22, issue 12, pages 1263–1276.

Marques, J. (2012). Ethics: Walking the talk. The Journal for Quality and Participation, 35(2), 4-7. Retrieved from http://search.proquest.com.library.capella.edu/docview/1033210817? accountid=27965

PepsiCo (2016). Our Missions and Values. Retrieved from http://www.pepsico.com/Purpose/Our- Mission-and-Values

This study source was downloaded by 100000763908249 from CourseHero.com on 10-12-2021 21:04:39 GMT -05:00

https://www.coursehero.com/file/14049085/Unit-4-Assignment-1/

Th is

stu dy

re so

ur ce

w as

sh ar

ed v

ia C

ou rs

eH er

o. co

m

Powered by TCPDF (www.tcpdf.org)