Campaign Project: Theory

Campaign Project

Student’s Name

Professor’s Name

Date

My focus message will be on the harm of sunscreen to coral reefs and how to use the right sunscreen to protect coral reefs. The recent decades have seen an increased threat to coral reefs, starting with widespread climate change that has intensified concerns about coral reefs' ecologic integrity and future health. More than three-quarters of coral reefs are under threat, with sunscreen being one of the risk concerns. Tourists regularly use sunscreen as coral reefs are located in warmer climates with at least four thousand tons of sunscreen entering the reef every year, leading to sunscreen pollution (Tovar-Sánchez, 2019). the sunscreen chemical composition like zink oxide, benzophenones, and oxybenzone, which breaches the coral reefs and has led to a loss of over eighty percent of Caribbean reefs. The chemicals also cause mutations, damages biological compositions, etcetera, leading to their eventual loss from predation, among other factors(Schrope, 2018). This brings the need to address the most detrimental factor affecting coral reefs i.e., sunscreen.

Using eco-friendly sunscreens with organic and inorganic UV filters and free from harmful chemicals will significantly reduce these risks. It would guarantee the continuation of coral greens-eyecatching beauty expressed in an array of colors, including pink, orange, and red. Tourism, businesses, and government coffers would spur as visitors looks to experience this beauty, and people would enjoy their recreational activities on the beaches. The numerous marine species, including sharks, turtles, crustaceans, fish, and anemones that rely on coral reefs for their food and shelter, would continue to enjoy these provisions and thrive awesomely. The fishermen will enjoy their economic activity as there would be more fish in their fishing nets similar to the people's lips that would be set for a carnivore experience from this plenty, healthy and tasty dishes. Besides, storms and erosions at the shore will be kept at bay as the corals act as physical barriers to the coastline. This and many other benefits confirms the need for coral reefs protection (Thompson, 2020).

The audience for my message would be general public members who constitute the tourism and recreational base that has been linked to the use of harmful sunscreens. They need to understand that 'coral reefs are so precious to risk.' interactive media and social media would offer a wonderful platform to express this message to audiences across different geographical and time zones. This campaign is not just an American campaign but also a global campaign as it runs across nations. I will urge them that 'it is time to save our blue planet,'' speak for mouthless oceans' and drive the blue economy forward. Whether you are a one-day toddler, a 16year teen, a 40 years father, or an 80year granny, ' you can make a change.' That simple thing of choosing the appropriate sunscreen and that small extra budget is 'what it takes' to maintain a well thriving marine biodiversity(Walker, 2018).

The message would be transmitted through sponsored ads that appear in the most used sites like google, facebook, youtube, and Instagram. The ads will be run strategically and continuously and will be able to direct the audience to the main campaign page that contains most of the needed questions and answers they may have. For a small population still under the legacy system, using occasional mainstream media like televisions shows and print media would also be considered. Comprehensive coverage for six months would be bound to change people's perspective and align them to the overall campaign goals. The language would be understandable and straightforward across multiple demographics, and ads would be translated to suit regional language interests. Social and interactive media would allow for direct engagement with the audience, answering their queries, and promoting interest to 'rescue the coral greens’. The choice of captivating statements would be bound to ensure the success of this ‘rescue mission’(Thomas, 2016).

References