Assignment 1: LASA 2 Strategic Plan and Self-Reflection Summary
tarzin
CallahanH_M1_A3.pptxHarley-Davidson Today: A Brief Overview of the Business
HAKIM CALLAHAN
ARGOSY UNIVERSITY
The CEO’s Vision and Overview of 2009 Performance
The CEO’s vision is concerned with extending the brand
The vision also focuses on the improvement and the strengthening of the core business
The company performed poorly in 2009 and it is attributed to restructuring activities
The CEO has the vision of strengthening the company’s brand
The company’s performance in 2009 was negative as a result of restructuring activities
2
Organizational Structure and Management Team
The CEO works as the overall authority in the company
He is in direct connection with various departmental heads who in turn link with the rest of the employees
3
Cont’d
The organizational structure basically defines the roles and responsibilities of the officials
It creates a line of command to be followed
This ensures there is conflict in service delivery
In this case, the president is CEO is overall
It is necessary for a company to have a clear organizational structure
This makes it easy for the management team to execute its roles because the chain of command is clear.
4
Products and Services
The company primarily manufactures high-end motorbikes
It also sells spare parts for its products (Harley Davidson, 2017)
Primary services include repairing and serving its customers products in its garages
Additionally, it provides permits to third-parties to sell its products
The company basically manufactures and sells high-end motorbikes to the financially stable members of the society
It also collaborates with third parties by giving them licenses to sell its products to consumers
5
Key Corporate Goals and Objectives
Increase sales growth rate(Market Analyst, 2016)
Increase its share of the United States market
Be a market leader in terms of quality
Increase profits
The goals and objectives provide the direction to the company
The overall goals and objectives are concerned with providing better services to meet customer satisfaction as well as make profits
6
Revenues and Net Profit in 2009
In 2009 the revenue was $4.29 billion (Harley Davidson, 2010)
It was an decrease of 23.1% from the $5.58 billion realized in 2008
The total loss was $147.2 million
The loss was attributed to structural changes
The poor economic conditions also played a role in the loss
The company suffered a loss of $147.2 million and it was majorly because of overall economic conditions
7
References
Harley Davidson. (2010). Harley Davidson Reports 2009 Results. Retrieved from http://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irol-newsArticle&ID=1573916
Harley Davidson. (2017). Products and Services. Retrieved from https://www.harley-davidson.com/store/
Market Analyst. (2016). Harley-Davidson’s Five Objectives. Retrieved from http://marketrealist.com/2015/10/harley-davidsons-5-objectives-investor-takeaways/
