Business Venturing Assignment
Business Venturing (C19BV) 2019/2020
Reassessment Assignment
· Topic
You are required to write an essay on the topic:
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Outline the elements of a typical business plan and critically review the benefits of the business planning process.
Your essay should include relevant business concepts and theory as well as examples from practice.
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Guidance
· Word document, in English.
· Double spacing please.
· Please ensure that pages are numbered.
· The cover page should bear your name, your Student ID Number and the course name/code. You should also note the complete assignment question on this page.
· This is an individual piece of work. You should include a statement confirming that it is your own work.
· Length is between 1500 (mimimum) and 2000 words (maximum) excluding title page and reference list.
· Your essay should include an abstract or executive summary and a reference list. Other than that, you are free to subdivide, use section headings etc in order to state your case more clearly.
· Diagrams or graphics which support your argument are acceptable.
· Referencing, as with all coursework, should be in Harvard format.
Deadline
· One copy to be submitted via Turnitin no later than noon on Friday 24 August 2020.
· A section labelled “August Submission” will be available in the Assessment area of VISION.
Notes
· You have approximately 4 weeks to complete the essay.
· You have access to all class materials and to the recommended text, Burns.
· For those students whose Mitigating Circumstances were accepted, this will be recorded as a first attempt.
· For those students who did not submit Mitigating Circumstances, this will be logged as a second attempt.
· This single piece of work will constitute the entire mark for your course.
· Marking criteria
The essay will be marked out of 100, according to the following criteria.
|
Layout |
Is the essay presented in a suitable scholarly fashion? |
5 |
|
Abstract/Executive Summary |
Does the abstract present the paper meaningfully? |
5 |
|
Referencing |
Is referencing robust? Choice of references, quality of Harvard referencing. |
15 |
|
Argument |
Quality of critical argument. Does the essay identify elements of the plan appropriately? Does the essay critically discuss and review benefits (or challenges) of the planning process? |
60 |
|
Conclusion |
Does the conclusion adequately summarise the argument and offer further useful commentary? |
15 |
|
|
|
100 |
C J Queenan
July 2020
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