Consumer Behaviour Report
viditjain
BX2081SP512018SubjectOutline1.pdf
Subject Outline
Subject Name Consumer Behaviour
Subject Code BX2081
Study Period SP1 2018
Study Mode Internal
Campus Singapore
Subject Coordinator Rachel Hay
Subject Lecturer/Tutor Val Philip Ortega
We acknowledge the Traditional Owners of the lands and waters where our University is located and actively seek to contribute and support the JCU Reconciliation Statement, which exemplifies respect for Australian Aboriginal and Torres Strait cultures, heritage, knowledge and the valuing of justice and equity for all Australians.
© Copyright 2018 – v1
This publication is copyright. Apart from any fair dealing for the purpose of private study, research, criticism, or review as permitted under the Copyright Act, no part may be reproduced by any process or placed in computer memory without written permission.
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Contents
1 Subject at a glance ...................................................................................................................................... 3
1.1 Subject Staff Contact Details .................................................................................................................... 3
1.2 Key dates .................................................................................................................................................. 3
1.3 Lecture time and location ........................................................................................................................ 3
2 Subject Calendar ......................................................................................................................................... 4
3 Subject Details ............................................................................................................................................. 5
3.1 Subject description................................................................................................................................... 5
3.2 Subject learning outcomes ....................................................................................................................... 5
3.3 Learning and teaching in this subject....................................................................................................... 5
3.4 Subject design - Progressive feedback on student learning .................................................................... 5
3.5 Subject textbook and resources ............................................................................................................... 6
3.6 Prerequisite subjects ................................................................................................................................ 7
4 Assessment Information .......................................................................................................................... 7
4.1 Assessment Tasks ..................................................................................................................................... 7
4.2 Submission of assessment ..................................................................................................................... 11
4.3 Return of assessment ............................................................................................................................. 11
5 Important Information for Successful Completion of this Subject ......................................... 11
5.1 Requirements for successful completion of subject .............................................................................. 11
5.2 Student participation requirements ...................................................................................................... 12
5.3 Plagiarism ............................................................................................................................................... 12
5.4 Referencing ............................................................................................................................................ 12
5.5 Final Examination ................................................................................................................................... 13
5.6 Student feedback on subject ................................................................................................................. 13
5.7 Inherent requirements ........................................................................................................................... 14
5.8 Student Support ..................................................................................................................................... 14
6 Rubrics ........................................................................................................................................................ 15
7 Rubrics ........................................................................................................................................................ 16
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1 Subject at a glance
1.1 Subject Staff Contact Details
Teaching Team Staff Member Room Phone Email Consultation times*
Subject Coordinator
Rachel Hay 27-214 4781 3131 [email protected] by appointment
Lecturer/Tutor Val Philip Ortega - 97627030 [email protected] by appointment
*Other consultation times by appointment only.
1.2 Key dates
Key dates Date
Census date See 2018 Study Period and Census Dates
Last date to withdraw without academic penalty See 2018 Study Period and Census Dates
Assessment Task 1 [Case Study Presentation] [15%] In Class Weeks 3-10 (as per tutorial schedule)
Assessment Task 2 [Consumer Behaviour Report] [35%] Due 5pm, Week 9 - 18/05/18
Assessment Task 3 [Final Exam] [50%] Due Examination Period - TBA
1.3 Lecture time and location
Key subject activities Time Day & Date Room/Location
Lecture 12.00 – 14.50 Friday TBA
Tutorial A 9.00 – 9.50 Friday TBA
Tutorial B 10.00 – 10.50 Friday TBA
Tutorial C 15.00 – 15.50 Friday TBA
For information regarding class registration, visit the Class Registration Schedule.
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2 Subject Calendar
Please note, the sequence of some topics may change due to staff availability, resourcing, or due to unforeseen circumstances.
Week | Date Lecture/Topic Tutorial/Activity Readings/Preparation Relationship to Assessment
1 16/03/18
Session 1: Subject Introduction Consumer behaviour & marketing strategy Situational influences
No tutorial held on week 1
Chapters 1, 2
Exam, Case Study and Report
2 23/03/18 Session 2: Problem recognition Information search Evaluating & selecting alternatives
Tutorial 1 Overview of assessment requirements
Chapters 3,4,5
Exam, Case Study and Report
3 6/04/18
Session 3: Outlet selection & purchase Post-purchase processes, customer satisfaction and consumer loyalty
Tutorial 2 Case Study 1: Magical pills or false promises
Chapters 6,7
Exam, Case Study and Report
4 13/04/18 Session 4: Perception Learning & memory
Tutorial 3 Case Study 2: Choosing a University
Chapters 8,9
Exam, Case Study and Report
5 20/04/18
Session 5: Motivation, personality & emotion (Replacement class for Good Friday Holiday 30/03/18)
Tutorial 4 Case Study 3: More than a Mall
Chapter 10
Exam, Case Study and Report
LR LECTURE RECESS (16 – 20 April)
6 27/04/18
Session 6: Attitude & attitude change
Tutorial 5 Case Study 4: Zealong: The story of perfecting tea perception
Chapter 11
Exam, Case Study and Report
7 4/05/18
Session 7: Australasian society Household structure & consumption behaviour Consumer Behaviour Report and Report Writing– Recap
Tutorial 6 Case Study 5: Beware the rhino – just don’t tell ’em
Chapters 12, 13
Exam, Case Study and Report
8 11/05/18 Session 8: Group influence & communication
Tutorial 7 Case Study 6: Climbing to the Top!
Chapter 14
Exam, Case Study and Report
9 18/05/18
Session 9: Social stratification
Tutorial 8 Case Study 7: Love the Environment
Chapters 15
Exam, Case Study and Report Due: Report 18/05/18
10 25/05/18 Session 10: Revision of subject topics and exam preparation
Tutorial 9 Exam preparation
-
Exam, Case Study and Report
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3 Subject Details
3.1 Subject description
This subject builds on topics introduced in core business subjects. It is based on the premise that the ultimate consumer is critical to the success of marketing efforts. Examining how and why internal, external, and situational factors influence the decision-making process and behaviour of consumers is the focus of the subject. Contemporary issues in consumer behaviour are examined and marketing implications are discussed. Knowledge gained from this subject is important for later subjects such as integrated marketing communications and strategic marketing. This subject is a core requirement for the marketing major. You are required to have completed the core foundation-marketing subject before enrolling in consumer behaviour.
This subject is core to the marketing major and is a prerequisite for BX2184 Sustainable Marketing Management and BX3181 Applied Market Research.
3.2 Subject learning outcomes
Students who successfully complete this subject will be able to:
▪ Critically analyse and evaluate the effects of various internal, external and situational factors on the behaviour or behavioural change of consumers;
▪ Compare and contrast consumer decision making across a range of buyer involvement situations and demonstrate awareness of the impact of consumption on society;
▪ Examine ethical issues as they relate to marketing activities; ▪ Examine the dark side of consumer behaviour and the related impact on consumption behaviour and society; ▪ Apply the knowledge gained from consumer behaviour to the development of an effective consumer
marketing program.
These outcomes will contribute to your overall achievement of course learning outcomes. Your course learning outcomes can be located in the entry for your course in the electronic JCU Course Handbook 2018 (see Academic Requirements for Course Completion).
3.3 Learning and teaching in this subject
This subject uses a combination of approaches to teaching and learning, including student centred and teacher directed approaches. The content of the subject is disseminated using a variety of teaching strategies including workshops, group work, case studies, discussions, videos, and readings. At the beginning of each session, you will be made aware of the expected learning outcomes, how such outcomes are relevant to the world of business, and the resources that support the learning outcomes of this subject.
The JCU Learning, Teaching and Assessment Policy (4.3) indicates that, “a 3 credit point subject will require a 130 hour work load of study-related participation including class attendance over the duration of the study period, irrespective of mode of delivery”. This workload comprises timetabled hours and other attendance requirements, as well as personal study hours, including completion of online activities and assessment requirements. Note that “attendance at specified classes will be a mandatory requirement for satisfactory completion of some subjects” (Learning, Teaching and Assessment Policy, 5.10); and that additional hours may be required per week for those students in need of English language, numeracy or other learning support.
3.4 Subject design - Progressive feedback on student learning
Quizzes and end-of-chapter textbook questions are intended to engage you with key topic areas and test your understanding of the main concepts. These are formative assessment tools, and should be undertaken weekly, either in class or in your own time at home; although they are not included in your final marks for the subject, they should be undertaken to help you assess your learning and understanding throughout the subject.
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3.5 Subject textbook and resources
Textbooks are available to purchase online through The Co-op Bookshop. The JCU Library has limited copies of all prescribed textbooks available for 2-day loans.
Prescribed Texts (Compulsory Reading)
Quester, P., Pettigrew, S., Kopanidis, F., Rao-Hill, S., & Hawkins, D. (2013) Consumer behaviour: implications for marketing strategy (7th edition). North Ryde NSW: McGraw Hill.
An electronic version of this textbook is available from the publisher:
https://www.mheducation.com.au/9781760421410-aus-ebook-consumer-behaviour
Further Reading (Available in Library)
▪ Babin, B., & Harris, E. (2014). CB5 (5th ed.). Mason, USA: South-Western Cengage Learning. ▪ Blythe, J. (2013). Consumer behaviour (2nd ed.). London, UK: Sage. ▪ East, R., Wright, M., & Vanhuele, M. (2013). Consumer behaviour: Applications in marketing (2nd ed.). London,
UK: Sage. ▪ Hawkins,D., & Mothersbaugh, D. (2013). Consumer behaviour: building marketing strategy (12th ed.). New
York, USA: Mcgraw_Hill Irwin. ▪ Hoyer, W., Macinnis, D., & Pieters, R. (2013). Consumer behaviour (6th ed.). Mason, USA: South-Western
Cengage Learning. ▪ Keng, K., Kwon, J., Kuan, T., & Jiuan, S. (2009). Understanding Singaporeans. Singapore: World Scientific
Publishing Co. ▪ Ling, P., D’Alessandro, S., & Winzar, H. (2015). Consumer behaviour in action. Melbourne, Australia: Oxford
University Press. ▪ Schiffman, L., O’Cass, A., Paladino, A., & Carlson, J. (2014). Consumer behaviour (6th ed.). Frenchs Forest, NSW:
Pearson Australia. ▪ Solomon, M.R., Russell-Bennett, R., & Previte, J. (2013). Consumer behaviour: buying having being (3rd ed.).
Frenchs Forest, NSW: Pearson Australia.
Online and Electronic Resources:
Ad News www.adnews.com.au Advertising Age www.adage.com Australian Financial Review www.afr.com.au B&T www.bandt.com.au (held in Library) Business Review Weekly www.brw.com.au (held in Library) Forbes www.forbes.com Fortune www.fortune.com Marketing (Australia – JMB Publication – available from Newsagents)
Journals:
The following academic journals contain relevant consumer behaviour research articles: Journal of Consumer Research Journal of Consumer Behaviour International Journal of consumer Studies Advances in Consumer Research Journal of Consumer Marketing Journal of Marketing Journal of Advertising Research Journal of the Academy of Marketing Science Psychology & Marketing
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Textbooks are available to purchase online through the Co-op Bookshop. The JCU Library has limited copies of all prescribed textbooks available for 2-day loans.
3.6 Prerequisite subjects
Pre-requisites: for BX2081 is BU1108 or BU2108 or BU1808 Managing Consumer Markets
For information on prerequisites for this subject please enter the subject code (eg. LB5202 note: this can be found on the title page of this document) into the JCU Studyfinder: https://secure.jcu.edu.au/app/studyfinder/
4 Assessment Information
4.1 Assessment Tasks
ASSESSMENT TASK 1: CASE STUDY PRESENTATION
Aligned subject learning outcomes
▪ Critically analyse and evaluate the effects of various internal, external and situational factors on the behaviour or behavioural change of consumers;
▪ Compare and contrast consumer decision making across a range of buyer involvement situations and demonstrate awareness of the impact of consumption on society;
Group Group of 3 students
Weighting 15% weighting. (5 minutes maximum per person or 15 minutes maximum per group)
Due date Week 3 - 10
ASSESSMENT TASK 1: DESCRIPTION
This assessment piece requires you to critically analyse a selected case study (as per the tutorial guide - LearnJCU). Each case is based on a real world organization/situation. Your task will be to undertake secondary research (and in some cases, limited primary research) in relation to the consumer behaviour case questions, explain and apply relevant consumer behaviour theories and concepts to the case study and present your findings.
Class participation through questions and discussion will provide excellent revision of the topic and help prepare you for the final examination. It will be important that you attend the tutorial in Week 2 as case studies will be assigned and group formation facilitated. Presentation guidelines and grading criteria will be discussed.
How to get started
In the first tutorial (session 2), your group will be assigned a consumer behaviour case study. Refer to the tutorial activity schedule for the specific question(s). Your task will involve the following:
▪ Read the consumer behaviour case study and related questions on the tutorial schedule. ▪ Read the related chapter(s) to gain a sound understanding of the conceptual area that the question(s)
address; ▪ Undertake additional secondary research - other credible internet sources, textbooks, academic journal
articles, newspapers, marketing magazines etc., to enrich your knowledge of the topic ▪ Draft some initial solutions to the case questions including additional questions you may want to raise at
your group meeting; ▪ Some case studies may require primary research - interviews, observations etc. Direct quotes from the
primary research could be used in the case to provide depth to your analysis and evaluation. NOTE: you are not required to undertake a formal piece of marketing research as no ethics approval has been granted.
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Please be aware of privacy issues - if you ask your participants any identification information (name, address etc) you are not permitted to disclose this information. Refer to participants in the report as participant 1, participant 2, etc.
▪ Each member of the team is expected to present; your team will be stopped if you go overtime. ▪ Notes can be used to assist you when presenting but do not read from your notes or the slides
The presentation should have:
▪ Introduction – Case study, topic, team members; layout of the presentation ▪ Address question(s) – consider the best order so that a cohesive & logical presentation is delivered. ▪ Ensure that you explain, apply and integrate the consumer behaviour theory/concepts when addressing
the case questions. Linking theory into the analysis is important. You may need to present recommendations (justified).
▪ Conclusion – draw together the main points ▪ If not in a group, then the individual student is expected to address one (1) case study question.
Assessment Task Submission
▪ As part of the presentation, you are required to submit the PowerPoint slides (in ‘handout format’ 2 slides per page) to Safe Assign also, as they are used when grading your presentation.
Practical Presentation Guidelines
The content of the slides needs to be clear, concise and easy to read. Ensure you have a balance between written and verbal content. The slides may present text, animation, video, tables, figures and/or other visual effects.
Elements of a good PowerPoint slide design:
▪ use 20 points or larger text ▪ use bullet points (avoid sentences unless for definitions) ▪ aim for high contrast between background and text colours (what appears on the computer screen may
not project well) ▪ check spelling, grammar, punctuation ▪ make tables, graphs and images as large as possible ▪ do not overcrowd slides ▪ be concise ▪ follow a logical structure
Should you experience any technical problems in preparing your online presentation, it is important to contact BusinessOnline, as soon as possible. You should start preparing for your presentation at an early stage so you, and BusinessOnline, can resolve issues before the assignment deadline. Referencing
All direct quotes, figures and other information displayed on slides should be cited and a list of references included at the end of the presentation.
Team Conflict and Disbandment The ability to “lead, manage, and contribute effectively to teams” is a key JCU Graduate Skill and an important skill sought by employers. Working in teams, under proper conditions, encourages peer learning and peer support. It is therefore important that as a team member you contribute equally to the task. Should you experience a serious conflict or problem in your team, it is important to advise the lecturer as soon as possible.
ASSESSMENT TASK 1: CRITERIA SHEET
See Rubrics in Section 6.
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ASSESSMENT TASK 2: CONSUMER BEHAVIOUR REPORT
Aligned subject learning outcomes
• Critically analyse and evaluate the effects of various internal, external and situational factors on the behaviour or behavioural change of consumers;
• Compare and contrast consumer decision making across a range of buyer involvement situations and demonstrate awareness of the impact of consumption on society
• Apply the knowledge gained from consumer behaviour to the development of an effective consumer marketing program;
Individual Individual
Weighting 35% Length: as required, 1,000 words minimum
Due date Week 9, 18 May 2018 at end of lecture
ASSESSMENT TASK 2: DESCRIPTION
Understanding the consumer decision process and key factors that influence consumer behaviour is critical for the development of a strategic marketing plan. You are expected to identify a purchase situation and show the relevant consumer behavioural influences on that purchase situation. The exact nature of the purchase needs to be confirmed by your lecturer as to its suitability.
The report will consist of the following sections:
1. Introduction: purpose, main data sources, limitations.
2. Purchase Situation and Target Market Profile
2.1 Description of product/service and analysis as to why the purchase is a medium-high involvement one
2.2 Target Market Profile, i.e., demographic, behavioural and psychographic variables.
3. Factors influencing the Consumer Decision Making Process
A rational model of consumer behaviour is outlined in lectures and in the textbook. Medium-high involvement purchases require more extensive consideration by consumers at each stage in the process. Internal and external factors that can influence each stage of the process are diverse and will vary by product, target market and by individual. Marketers are interested in how these factors influence the consumer decision process, as this knowledge provides insight into how the marketing mix elements are developed, and modified, over the life of the product. In the report, you will analyse one (1) factor that influences consumer behaviour and the consumer decision making process. You will be required to explore the ramifications of your research for marketing strategy. Refer to the grading rubric at the end of the subject outline to guide you further on the requirements.
4. Conclusions
Draw together for the reader the main findings and what these findings mean in relation to the purpose of the report. The conclusions should be firmly and briefly stated. Do not introduce new information.
5. Recommendation
Finally, you are required to provide, and fully justify, one (1) recommendation on how the client might utilise this information in developing, or modifying, current marketing strategy.
Additional Notes
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1. Tables, figures and appendices may be used to supply support material for your assignment. Remember if you use these methods, you must refer to the tables, figures and appendices and provide the reader with a brief explanation highlighting the main points or implications.
2. The APA referencing method should be used. Only work cited in the text should be included in the reference list. Personal communication is cited but not included in the list of references.
3. Your report should be typed, use 1.5 line spacing, justified text, margins: 2.5 cm; typeface: 10-12 font, number pages in the report.
4. Always keep a paper copy of your work as insurance against loss or misadventure. Back-up your files.
ASSESSMENT TASK 2: CRITERIA SHEET
See Rubrics in Section 6.
ASSESSMENT TASK 4: EXAMINATION
Aligned subject learning outcomes
• Critically analyse and evaluate the effects of various internal, external and situational factors on the behaviour or behavioural change of consumers;
• Compare and contrast consumer decision making across a range of buyer involvement situations and demonstrate awareness of the impact of consumption on society;
• Examine ethical issues as they relate to marketing activities;
• Examine the dark side of consumer behaviour and the related impact on consumption behaviour and society
Weighting 50%
Date In examination period
Duration [2] hours, closed book examination
See Special Consideration, Supplementary, Deferred and Special Examinations Policy
ASSESSMENT TASK 4: EXAMINATION DESCRIPTION
You will be required to complete a two-hour end of teaching period exam during the University’s exam period. The University will determine the date and time of the final exam and will provide exam timetables towards the end of the teaching period. Six (6) questions are provided in the examination paper and you are required to ANSWER FOUR (4) QUESTIONS ONLY. Questions are of equal value. They are drawn from any chapter of the text along with tutorial and lecture material.
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4.2 Submission of assessment
The ability to adhere to deadlines is a highly desirable attribute that employers seek in our graduates. Right from the beginning, new students should acquire the habit of meeting deadlines for their work, by organising their study time appropriately. The following points apply to the submission of assessment
1. Assessment must be submitted to the Assignment Drop Box on the LearnJCU subject site (click on Assessment in the subject site menu)
2. You must contact your lecturer well before the due date if you are likely to require an extension
3. Extensions will be granted in cases of illness or personal issues (supported by strong evidence – at least medical certificate/counsellor’s statement required). It is at the discretion of the subject coordinator/lecturer that extension s will be granted for inescapable, unexpected, documented work commitments (provide documentation).
4. Where no prior extension has been approved, late submissions will incur a penalty of 5% of the total mark available per day including part-days, weekends and public holidays. Assessment tasks will generally not be graded after 14 days past the due date.
Note that the Learning, Teaching and Assessment Policy (5.22.3) outlines a uniform formula of penalties that will be imposed for submission of an assessment task after the due date. This formula is 5% of the total possible marks for the assessment item per day including part-days, weekends and public holidays. After 20 days, the assessment item thus would be awarded 0 marks (i.e. 5% x 20 = 100% of total possible marks in penalties).
4.3 Return of assessment
The marked assessment and feedback will be available online through LearnJCU no later than 21 days after the due date (click on My Grades in the subject site menu).
5 Important Information for Successful Completion of this Subject
5.1 Requirements for successful completion of subject
In order to pass this subject, you must:
• Achieve an overall percentage of 50% or more;
• Submit a credible attempt at all assessment items within this subject. Students who have completed less than 100% of the assessment will be subject to review by the College Assessment Committee which could result in an ‘X’ grade (Fail (did not sit for exam/s or did not complete at least 80% of assessment requirements or deferred exam not granted))
• Demonstrate regular attendance and engagement with the content of this subject in accordance with student participation requirements as outlined in 5.2, including but not limited to any mandatory face to face attendance or online session participatory attendance.
In order to pass BX2081 as a Hurdle subject, as well as achieving the above-listed three dot points, you must also:
• Obtain an average of at least 50% over all supervised/invigilated individual assessment components within the subject
Is this a Hurdle Subject? YES List of CBLG Hurdle Subjects
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Assessment items and final grades will be reviewed through moderation processes (Learning, Teaching and Assessment Policy, 5.13-5.18). It is important to be aware that assessment “is always subject to final ratification following the examination period and that no single result represents a final grade in a subject” (Learning, Teaching and Assessment Policy, 5.22).
5.2 Student participation requirements
The JCU Learning, Teaching and Assessment Policy (4.3) indicates that, “a 3 credit point subject will require a 130 hour work load of study-related participation including class attendance over the duration of the study period, irrespective of mode of delivery”. This work load comprises timetabled hours and other attendance requirements, as well as personal study hours, including completion of online learning activities and assessment requirements.
Note that “attendance at specified classes will be a mandatory requirement for satisfactory completion of some subjects” (Learning, Teaching and Assessment Policy, 5.10); and that additional hours may be required per week for those students in need of English language, numeracy or other learning support.
5.3 Plagiarism
Plagiarism occurs when writers claim ownership of written words or ideas that are not their own. Plagiarism is a form of cheating and any instances of plagiarism will be dealt with promptly according to University procedures.
Please see the JCU Student Academic Misconduct Requirements Policy
• www.jcu.edu.au/policy/student-services/student-academic-misconduct-requirements-policy
• Also see the definition of self plagiarism in the JCU Learning, Teaching and Assessment Policy and note policy statement 5.9 in regard to submission of one’s own work that has been previously submitted for assessment and received a grade www.jcu.edu.au/policy/learning-and-teaching/learning-teaching-and- assessment-policy
• What is Plagiarism? www.jcu.edu.au/students/exams-and-results/what-is-plagiarism
• Further information can be found via Help and Support in your LearnJCU subject site menu under Plagiarism (Academic Misconduct).
5.4 Referencing
Referencing is a systematic way of acknowledging the sources that you have used. Students should check out the very helpful online resources relating to academic writing and referencing at:
• Writing and Maths Skills Online www.jcu.edu.au/students/learning-skills/learning-skills-online (In particular, the booklet Summarising, Paraphrasing & Avoiding Plagiarism is a very useful guide).
• The Referencing Libguide http://libguides.jcu.edu.au/referencing
• Further information can be found via Help and Support in your LearnJCU subject site menu under Academic Skills Support.
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5.5 Final Examination
The subject coordinator will decide how the FINAL EXAM will be delivered. Details will be provided via LearnJCU closer to the exam date, the exam will be delivered:
1. For face to face final exams the location [campus + room details] will be published via the Students Online area of the JCU website. Visiting this area of the website will provide you with an access path to your personal examination timetable.
For external study students JCU has arranged external exam centres around the world. Your exam centre will be assigned to you based on your Semester Residential Address in eStudent and you will be sent a letter advising the centre details. Therefore it is vitally important that you have the correct address details lodged on e-student.
If you are an external student living in proximity to Cairns or Townsville, your exam location [campus + room details] will be published via the Students Online area of the JCU website. Visiting this area of the website will provide you with an access path to your personal examination timetable.
*** Important advice relating to examinations
If you experience difficulties or serious circumstances before or up to the day of your exam, which you believe may affect your ability to sit the exam successfully or perform at your best; you can apply for special consideration in the marking of your exam. Please see the JCU Special Consideration, Supplementary, Deferred and Special Examinations Requirements http://www.jcu.edu.au/policy/allitoz/JCUDEV_005344.html
If you are unable to attend an exam at the scheduled time due to extenuating circumstances/circumstances beyond your control, you may apply for a deferred exam. Deferred exams are granted in exceptional circumstances such as severe medical conditions or family or personal trauma. For further information, visit
http://www.jcu.edu.au/student/assessmentexams/exams/JCU_096513.html
Please note that a draft exam timetable is published 7 weeks prior to the scheduled commencement date of the exam period. The final exam timetable is published 5 weeks before the commencement of the exam period. The examination period for SP1 2018 has been scheduled in the Important Dates calendar: https://www.jcu.edu.au/students/important-dates
5.6 Student feedback on subject
As part of our commitment at JCU to improving the quality of our courses and teaching, we regularly seek feedback on your learning experiences. Student feedback informs evaluation of subject and teaching strengths and areas that may need refinement or change. YourJCU Subject and Teaching Surveys provide a formal and confidential method for you to provide feedback about your subjects and the staff members teaching within them. These surveys are available to all students through LearnJCU. You will receive an email invitation when the survey opens. We value your feedback and ask that you provide constructive feedback about your learning experiences for each of your subjects, in accordance with responsibilities outlined in the Student Charter. Refrain from providing personal feedback on topics that do not affect your learning experiences. Malicious comments about staff are deemed unacceptable by the University.
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5.7 Inherent requirements
Inherent requirements are the fundamental abilities, attributes, skills, and behaviours needed to achieve the learning outcomes of a course while preserving the academic integrity of the university’s learning, assessment and accreditation processes. Students and prospective students must be able to demonstrate that they have acquired or have the ability to acquire the inherent requirements for their degree.
Reasonable adjustments may be made to assist students manage additional circumstances impacting on their studies provided these do not change the academic integrity of a degree. Reasonable adjustments do not alter the need to be able to demonstrate the inherent requirements of the course. Students who believe they will experience challenges completing their degree or course because of their disability, health condition or other reason should discuss their concerns with an AccessAbility Services team member or a member of College staff, such as the Course Coordinator. In the case where it is determined that inherent requirements cannot be met with reasonable adjustments, the University staff can provide guidance regarding other study options.
5.8 Student Support
Business Online responds to requests for assistance with all learning technology and associated issues. Support is provided for LearnJCU, Pebble Pad, Blackboard Collaborate, recording presentations, Respondus LockDown browser and online exams, and other learning technologies. Help and Support is available 7 days a week, 8.30am - 8.00pm weekdays, emails checked by 3.00pm weekends. Contact: [email protected]
For more student support, services and related information look for Student Support Services in the Help and Support menu item on all CBLG LearnJCU subject sites.
Please see the Student Resources tab in the top menu of the LearnJCU for other important student information pertaining to plagiarism and referencing, examinations advice and student support services.
FOR OFFICE USE
This subject outline has been prepared by Rachel Hay for the College of Business, Law and Governance, Division of Tropical Environments & Societies, James Cook University.
Q1. This subject is offered across more than one campus and/or mode and/or teaching period within the one calendar year.
Yes ☒ No ☐
Q2. If Yes (Q1), the design of all offerings of this subject ensure the same learning outcomes and assessment types and weightings.
Yes ☒ No ☐
Q3. If no (Q2), has authorised any variations, in terms of equivalence.
Subject Outline Peer Reviewer
Name Breda McCarthy
Position Senior Lecturer
Date Reviewed January 2018
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6 Rubrics
Assessment Task 1: Case Study Presentation (Marked out of 100)
Criteria Excellent 80-100% Good 65-79% Satisfactory 50 to 64% Unsatisfactory 0 to 49%
Theory Integration & Application Explain, integrate and apply relevant consumer behaviour (CB) theory /marketing (M) concepts to address questions in case context using CB/M terms Marks: 25
As a minimum, correct theories and concepts are explained, integrated and applied as required to address case questions. Answers are concise with sufficient elaboration in context. Excellent use of subject terms in an accurate manner.
As a minimum, the main theories and concepts are adequately explained, integrated and applied as required to address case questions. Answers are concise with some elaboration in context. Good use of subject terms in an appropriate manner.
As a minimum, the main theories and concepts are introduced but limited integration and application to address case questions was evident. Answers are sufficient, with limited elaboration in context. Some use of subject terms in an acceptable manner.
The main theories and concepts were not adequately identified and applied in a satisfactory manner to address case study questions. Answers are insufficient, with no elaboration in context. Limited use of subject terms is evident.
Content Development & Critical Analysis to support outcomes Scope, quality and use of research evidence to underpin critical analysis leading to case solutions, conclusions & applied marketing implications Marks:30
In-depth synthesis of quality information from relevant sources. Analyse evidence to provide insightful solutions to case questions. Conclusions logically linked to information presented leading to a clear & concise marketing implication.
Synthesis of quality information from relevant sources. Analyse evidence to provide solutions to case questions. Conclusions logically linked to information presented leading to a clear & concise marketing implication.
Synthesis of information from relevant sources. Analyse evidence to provide basic solutions to case questions. Conclusions linked to information presented leading to a relevant marketing implication.
Limited /no information from other sources reviewed. Limited analyse to provide basic solutions to case questions. Conclusions not linked to information presented. Marketing implication not considered
Organisation of Content Clear, concise & logical flow; captivating sequence to engage audience; synergy to the overall presentation; good evidence of team work Marks: 15
Demonstrates an excellent ability to develop and organise content in a logical and captivating sequence to engage the audience. Coordination between team members ensured efficient & effective delivery in allotted time.
Demonstrates a sound ability to develop and organise content in a logical and interesting sequence which the audience can follow. Coordination between team members was sound and enabled delivery in allotted time.
Demonstrates a basic ability to develop and organise content in a mostly logical sequence which the audience can follow. Coordination between team members was just adequate with some sections rushed to deliver in allotted time.
Demonstrates limited ability to develop and organise content resulting in audience having difficulty following the sequence of information. Coordination between team members was limited; lacked cohesion & rushed to deliver in allotted time.
Visual Aids/ Support Materials Visual aids relevant, clear, uses good design principles; supports presentation; free from grammatical errors & content referenced. Marks: 15
Demonstrates creative use of visual aids based on excellent design principles (successful balance between written /visual), that supports the presentation and is error free. Accurate & complete APA referencing.
Demonstrates sound use of visual aids based on good design principles (balance between written /visual), that supports the presentation and is error free. Few APA referencing errors.
Demonstrates some appropriate use of visual aids based on basic design principles (easy to read; appropriate amount of text), that assists the presentation and has few errors. Omissions & few APA referencing errors.
Demonstrates some use of visual aids using very basic design principles (not easy to read; too much text), that rarely supports the presentation and has more than 3 grammatical errors. No APA referencing
Presentation Delivery – Professional business delivery; including - voice projection, speaking pace, pronunciation. Presented in a confident, engaging & enthusiastic manner Marks: 15
Demonstrates an excellent ability to deliver a professional presentation using excellent verbal cues.
Demonstrates a good ability to deliver a professional presentation using good verbal cues.
Demonstrates a basic ability to deliver a professional presentation using basic verbal cues.
Demonstrates limited ability to deliver a professional presentation and the use of verbal cues are below an acceptable standard.
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7 Rubrics
Assessment Task 2: Consumer Behaviour Report (marked out of 100)
Criteria Excellent 80-100% Good 65-79% Satisfactory 50 to 64% Unsatisfactory 0 to 49%
Purchase Situation & Target Market Segment Profile Marks: 10
Concise and complete profile of the purchase situation and target market. Demonstrates excellent knowledge of involvement and target market segment.
Concise and complete profile of the purchase situation and target market. Demonstrates good knowledge of involvement & target market segment.
Adequate profile of the purchase situation & target market segment. Demonstrates basic knowledge of involvement and target market segment.
Inadequate profile of the purchase situation & target market segment. Knowledge of involvement and target market segment is inadequate.
Consumer Behaviour Theory - Integration & Application. Content Development, Critical Analysis Explain, integrate and critically apply relevant consumer behaviour (CB) theory Marks: 40
Exceptionally researched and extremely detailed analysis. Demonstrates excellent application of theory with effective use of relevant research evidence to support ideas.
Well- researched and detailed analysis. Critical analysis mostly linked to theoretical concepts, and intermediate use of relevant research evidence to support ideas.
Reasonable analysis with some application of theoretical concepts and some use of relevant research evidence to support ideas.
Basic analysis with minimal application of theoretical concepts and poor, or no, use of relevant research evidence to support ideas.
Conclusions and Recommendation Conclusion - concise and logical link to the report; creative recommendation flows from the report analysis & evaluation & is justified Marks: 10
Conclusions are discerning, concise and logically linked to the body of the report. Recommendation is highly creative, relevant & flows from the report with concise justification.
Conclusions are clear and logically linked to the body of the report. Recommendation is creative, relevant & flows from the report with adequate justification
As a minimum, conclusions provide basic links to the body of the report. Recommendation is satisfactory, loosely aligned to the body of the report.
Conclusions provide little or no links to the body of the report. Recommendation is very loosely aligned to the body of report, if provided.
Sources and Evidence Scope, quality and use of research evidence to underpin critical analysis. Range of quality research evidence cited using correct APA style – in-text and reference list Marks: 30
Research evidence comprises a range of relevant, current and reliable literature and data sources. Sources are accurately referenced in APA style in in-text citation and reference list.
Research evidence comprises a range of relevant, current and reliable literature and data sources. Sources are referenced in APA style in in-text citation and reference list with few errors.
Research evidence comprises relevant, current and reliable literature and data sources Sources are referenced in APA style in in-text citation and reference list with some errors.
Limited research evidence comprises literature and data sources that lack relevance, currency and reliability. Limited or no adherence to APA style in in-text citation and reference list
Written Communication: Syntax and Mechanics Sentence construction; grammar; punctuation & spelling. Marks: 10
Highly effective sequencing and structure of paragraphs (including lead sentences, supporting evidence and concluding/linking statements). Very well-constructed sentences and correct punctuation and spelling ensure that meaning is conveyed to readers with clarity and fluency.
Effective sequencing and structure of paragraphs (including lead sentences, supporting evidence and concluding/linking statements) Well-constructed sentences and generally correct punctuation and spelling ensure that meaning is conveyed to readers with fluency.
Satisfactory sequencing and structure of paragraphs (including lead sentences, supporting evidence and concluding/linking statements). Occasional lapses in sentence structure, punctuation and spelling; do not interfere with conveying meaning to readers.
Poorly sequenced and structured paragraphs. Poorly constructed sentences and incorrect punctuation and spelling interfere with conveying meaning to readers.
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