Data Analytics and Marketing Case Study
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BuyerPersona-YankeesIraH.pptSantiago
- Military personnel
- Worked in the military for 6 years
- Married with one Children
- Male
- Probably 25-30years
- Earns $53,918 per month
- Urban
- Has a good demeanor
- Prefers chatting on Social media platforms
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Santiago
- Motivating employees to reach their target
- Aiding the security teams to avoid breach of secondary
- Keeping up with the ongoing on social media platforms
- Lack of sufficient time due to security tasks
- Sending personalized messages to follow up what is going on social media platforms
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Santiago
- Most of the advertisements is done via online platforms making it difficult for everyone to access the message
- “Employees should be motivated to undertake their tasks efficiently”
- “Proper communication channel for those who cannot access the social media platform always”
Santiago
- Integrate messaging to the social media platforms
- The social media managers to use the messaging attribute to involve those who cannot keep the pace of being online all the time.
Luiz
- Personalized trainer
- Working as a gym instructor for 10 years
- Married and has three children
- Male
- 35-45 years old
- $ 40,000 per month
- Urban
- Good
- Chatting on Instragram to get new clients
- Making people physically fit
- Motivating people to join the fitness club
- Many people don’t like joining the physical fitness groups
- Growing the physical fitness business to be done with other means like teleconferencing
- Advertise the business venture on our social media platforms to get more clients.
Luiz
Luiz
- Delays in getting the brand products after they have ordered.
- “It is important for us to remain physical fit by joining these centers of fitness”
- “We should be motivated to remain physical fit”
- “Sometimes people lack time to participate in physical activity exercise”
Luiz
- With an increased number of personnel doing the shipping the products will be delivered on time.
- Increase the number of personnel doing the shipping
- Comedian
- She has been a comedian for the past 5 years
- Not married
- Female
- 20-25 years
- Earns $20,000
- Urban
- Positive demeanor
- Prefers communicating via social media platforms
Selina
Selina
- To have more followers on her social media platform
- Increase digital content on these platforms
- Having the popularity to attract more clients
- Regular updating of content on social media platform
- Allowing her to post her content on these platforms to increase the views and supporters
Selina
- She is not allowed to advertise her products on the organization’s platform
- “Having more followers is important in spreading the content”
- “It is difficult to add more clients without adding of contents”
Selina
- Integration of the client and company’s content
- Through this interaction the clients get a chance to market their product as well as transact with the company
